This week on The Pet Groomer Community Podcast, Lexi and Jo are joined by Caroline Donoghue aka the Love Mud Dog Lady for a behind-the-scenes chat about pet grooming, social media, and staying true to your lane.

Caroline is an award-winning, experienced dog groomer who runs Lovemud Dog Grooming in East Sussex. With 10 years’ experience, she’s proud to offer a unique 1:1 tailored grooming service that focuses on canine behaviour and welfare — prioritising happy, comfortable dogs over chasing “perfect” finishes.

Caroline also educates new groomers and dog owners through her social media platforms, where she has a 600k-strong following across channels. She’s known for streaming grooms live on TikTok 3–4 days per week, with viewers tuning in from all over the world to learn, laugh, and pick up practical grooming tips.

Find out More about Caroline ⁠here.⁠

In this episode, Caroline shares how she built her online community (including dealing with criticism and the dreaded “Sandras”), why she believes there’s room for everyone in the industry, and how she balances grooming with content creation and life behind the scenes. We also chat pricing, knowing your strengths, and why education should be welcoming — not shaming.

If you have any comments, feedback or a funny story, please email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thepetgroomercommunitypodcast@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Please make sure you subscribe to the podcast and leave us a review to help others find our podcast.

As always, we are grateful to our show sponsor, Pet Passion To Profit. A business coaching company for pet groomers. Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.petpassiontoprofit.com⁠⁠⁠⁠⁠⁠

Lexi is joined by Hayley, a groomer of nearly 16 years with a veterinary nursing background, to talk about building a salon that supports real life — fewer hours, fewer dogs, and better income. Hayley shares how she’s streamlined her workweek, improved pricing, and boosted turnover by introducing ultrasonic teeth cleaning as a popular add-on, while also educating owners on why oral health matters far beyond fresh breath.

The conversation also takes a heartfelt turn as they bond over resilience, single motherhood, and how tough life chapters can shape a stronger mindset and a more determined approach to business. Hayley reveals her exciting next step: launching “Confident Canine Oral Hygiene,” a business-in-a-box kit designed to help groomers add teeth cleaning properly, with training, marketing materials, and ongoing support. It’s a motivating episode about health-led grooming, smarter business choices, and creating freedom without burning out.

Join the waitlist here.

If you have any comments, feedback or a funny story, please email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thepetgroomercommunitypodcast@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Please make sure you subscribe to the podcast and leave us a review to help others find our podcast.

As always, we are grateful to our show sponsor, Pet Passion To Profit. A business coaching company for pet groomers. Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.petpassiontoprofit.com⁠⁠⁠⁠⁠⁠

It’s January, it’s freezing, and the cancellations are cancelling… so Jo and Lexi are jumping on for a quick New Year catch-up to reset the mindset and start the year strong.

They chat honestly about the January wobble (and how to stay positive when your diary suddenly empties), setting realistic goals, and turning unexpected gaps into something useful — from marketing and life admin to gym sessions and even cleaning the car. Lexi shares a big personal goal for the year, Jo talks business growth plans (including a “shop in the shop” and new packages), and together they revisit the iconic question: are you being a salmon… or an otter?

A cosy, motivational mini-episode to help you shake off the post-Christmas slump, refocus your energy, and glide into the new year with purpose.

If you have any comments, feedback or a funny story, please email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thepetgroomercommunitypodcast@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Please make sure you subscribe to the podcast and leave us a review to help others find our podcast.

As always, we are grateful to our show sponsor, Pet Passion To Profit. A business coaching company for pet groomers. Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.petpassiontoprofit.com⁠⁠⁠⁠⁠⁠