This week, I thought that I would use this episode to reflect on 2022, what a year it’s been. I think we've seen people doing their best to get back to living their lives as they were before the pandemic. People have been getting out and feeling that need for connection, feeling that need to get together face-to-face whenever they can. 

It's been a year like no other, so take the time to conduct a review of 2022 and I'd love to know what your reflections are on the year

Episode Highlights:

• (02:42) 2022 has been a big year for women and the menopause
• (04:03) It’s been a year of strong women
• (05:31) The world of social media continues to change
• (07:30) A year of protests and strikes
• (09:43) Ask yourself the following questions to help reflect on 2022
• (12:55) When we hear bad news it’s important to dig out some good news too

About Suzanne:

Suzanne Mountain is an Online Business Start Up Coach and Didigital Product Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love

Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers

She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.

Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship. 

Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.

Connect with Suzanne:

www.suzannemountain.com

https://www.facebook.com/groups/BusinessConfidenceCafe 

www.Instagram.com/SuzanneMountain

This week, I will be sharing the shocking results of a survey published by 55 Work Redefined. The report set out to look at the impact of ageism on individuals in the workforce and showed that the relationship between the over-fifties and work is broken.

Now, it will come as no surprise to most of you here, that ageism in the workplace and in any environment really winds me up. I'm a believer in positive ageing, in living our best lives whatever age we are. So, as an ex-HR Leadership Development person and having spent 30-plus years in large Fortune 500 companies, one of my key values is around equality. And of course, as I've got older, the value around ageism has become even more important because now that I'm in my early sixties, it is really, really key to me that I demonstrate and role model how wonderful it is to be at this age and to be able to do all the things that I can do. 

Episode Highlights:

• (02:25) Large corporate organisations tend to celebrate and promote youth culture
• (03:38) The 55 Work Redefined Report 
• (05:03) These are shocking statistics especially when companies talk about talent shortages 
• (05:59) THe over-fifties make up the bulk of the global freelance workforce 
• (07:47) Gow a business on your terms
• (08:41) Running your business allows you to call the shots
• (09:27) Book a free call with me to discuss your business ideas 

Here is a link to the report https://work-redefined.co/resources/the-unretirement-uprising-report

About Suzanne:

Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love

Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers

She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.

Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship. 

Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.

Connect with Suzanne:

www.suzannemountain.com

https://www.facebook.com/groups/BusinessConfidenceCafe 

www.Instagram.com/SuzanneMountain

In this week’s episode, I want to talk to you about websites. Now, when people book a call with me for the first time, one of the questions I ask them is, do you have a website? And I then go and have a look at their website to understand what their business is and how it's working for them. Many times when we actually get on the call, I find out that the individual I'm talking to has a website but isn't clear who their ideal client is. Often, they're not making regular sales and yet they're investing money in a website. And quite often I see a discrepancy between the images I see on social media and the ones that I see on the website. 

So, I thought it would be worth me talking to you today about three reasons why you don't need a website, and then to show that I'm not anti-website, three good reasons to have one.  

Episode Highlights:

• (02:03) Start with what services your ideal client wants to buy?
• (03:01) The first reason why you don’t need a website is cost
• (04:04) The second reason is around appearance
• (04:43) The third reason is time
• (05:53) The first reason to have a website is that you don’t own your Facebook page or Instagram profile
• (07:20) The second reason is search engine optimisation, SEO
• (08:31) The third reason is if you have  a good-looking website it looks more permanent and credible 

About Suzanne:

Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love

Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers 

She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.

Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship. 

Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.

Connect with Suzanne:

www.suzannemountain.com

https://www.facebook.com/groups/BusinessConfidenceCafe 

www.Instagram.com/SuzanneMountain

Today, I’m going to talk to you about why it is really important for you to understand your ideal client. Now, there's a lot of talk in the online business world about ideal clients, and some of it can appear very restrictive. And if you are like me, you may have resisted honing in on your ideal client. 

When I set up my coaching business seven years ago, I had a long history of coaching board members, senior management, and rising talent within the corporate setting. I'd also spent many years honing my coaching skills, including undertaking coaching qualifications at one of the world's leading business schools and delving deeper into several other areas of coaching and coaching modalities. So I considered myself to have some deep experience that could help so many different people. So when I heard the concept of ideal clients and understanding who your ideal client was, I was quite resistant.

I felt like as a new business owner, actually honing in and saying, this is my niche and this is who I work with, would lead me to have fewer clients. In reality, every time I niche a bit deeper or a bit smaller, I gain more clients. And whilst this feels counterintuitive, the reason for this is that people want to buy from an expert. 

Episode Highlights:

• ((04:08) By choosing an ideal client, you get to create marketing that attracts that person
• (06:25) Who is your ideal client?
• (09:18) How does this person think about and speak about their problem?
• (11:36) Once we fully understand who our ideal client is, we then need to think about how we help them
• (13:02) What does their version of their best life look like?

About Suzanne:

Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love

Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers

She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.

Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship. 

Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.

Connect with Suzanne:

www.suzannemountain.com

https://www.facebook.com/groups/BusinessConfidenceCafe 

www.Instagram.com/SuzanneMountain

This week, I'm joined by Jen Roach, who worked in the corporate world for 30 years, but these days she's a cookery teacher and recipe developer. Jen runs Fearless in the Kitchen, which is based in Warfield, Berkshire, and is passionate about sharing her love of simple veg led dishes with incredible flavour and colour. Jen offers both online and wonderful in-person classes in her own four-acre home, which includes an orchard, a pond, and a herb and vegetable garden. 

We discuss her passion for food, business, her challenges and so much more.

Episode Highlights:

• (01:43) Jen’s career
• (03:32) Jen’s passion for cooking
• (05:58) Jen’s most popular class
• (09:26) Eating seasonally
• (12:03) Surviving lockdown
• (17:28) Jen’s favourite business tool
• (19:53) Her biggest frustration
• (28:51) Jen’s tip to increase our plant points in our diets
• (30:41) What advice would she give her younger self?

About Jen Roach:

Jen Roach worked in the corporate world for 30 years but these days she's a cookery school teacher and recipe developer. Jen runs Fearless in The Kitchen based in Warfield, Berkshire and she is passionate about sharing her love of simple veg-led dishes with incredible flavour and colour. 

Jen offers both online and wonderful in personal classes in her own gorgeous home which includes 4 acres of grounds, an orchard, a pond, a herb and vegetable garden. 

Connect with Jen:

Website: https://www.fearlessinthekitchen.co.uk/

Facebook: https://www.facebook.com/fearlessinthekitchen

Instagram: https://www.instagram.com/fearlessinthekitchen/

About Suzanne:

Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love

Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers 

She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.

Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship. 

Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.

Connect with Suzanne:

www.suzannemountain.com

https://www.facebook.com/groups/BusinessConfidenceCafe 

www.Instagram.com/SuzanneMountain

In this week’s episode, I'm going to talk to you about why it's okay that seven people left my Facebook group within an hour. Now, this is quite a hot topic on Facebook and any of you who are Facebook users and in Facebook groups will know about it. And what I'm talking about is the use of the @everyone tag. 

I'm going to share with you what happened in my Facebook group the Business Confidence Cafe and my thoughts on what took place. 

Episode Highlights:

• (01:22) What happened when I posted @everyone
• (04:12) If being tagged irritates you or you can't remember why you are in the group then you should leave
• (05:45) I would prefer to have a smaller group of engaged individuals
• (06:26) 99’9% of the people that were tagged stayed and many engaged with the post
• (07:01) We need feedback from the market and our potential clients 

About Suzanne:

Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love

Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers

She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.

Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship. 

Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.

Connect with Suzanne:

www.suzannemountain.com

https://www.facebook.com/groups/BusinessConfidenceCafe 

www.Instagram.com/SuzanneMountain