Today, I’m going to talk to you about why it is really important for you to understand your ideal client. Now, there's a lot of talk in the online business world about ideal clients, and some of it can appear very restrictive. And if you are like me, you may have resisted honing in on your ideal client. 

When I set up my coaching business seven years ago, I had a long history of coaching board members, senior management, and rising talent within the corporate setting. I'd also spent many years honing my coaching skills, including undertaking coaching qualifications at one of the world's leading business schools and delving deeper into several other areas of coaching and coaching modalities. So I considered myself to have some deep experience that could help so many different people. So when I heard the concept of ideal clients and understanding who your ideal client was, I was quite resistant.

I felt like as a new business owner, actually honing in and saying, this is my niche and this is who I work with, would lead me to have fewer clients. In reality, every time I niche a bit deeper or a bit smaller, I gain more clients. And whilst this feels counterintuitive, the reason for this is that people want to buy from an expert. 

Episode Highlights:

• ((04:08) By choosing an ideal client, you get to create marketing that attracts that person
• (06:25) Who is your ideal client?
• (09:18) How does this person think about and speak about their problem?
• (11:36) Once we fully understand who our ideal client is, we then need to think about how we help them
• (13:02) What does their version of their best life look like?

About Suzanne:

Suzanne Mountain is an Online Business Coach and Course Creation Expert for business owners 45+ who want to monetise their online presence without spending all day scrolling on social media. She helps them get crystal clear on exactly what to focus on and when, through step-by-step strategies that help them to attract dream clients consistently and grow a business they love

Suzanne runs a wonderful community on Facebook where she supports the “typewriter generation” to ensure that their brilliance is not overlooked in a world of TikTok takeovers

She draws her multidisciplinary approach from her postgraduate learnings in neuroscience, the psychology of behavioural change and 30 years experience of enabling adult learning and course creation within Fortune 500 companies.

Suzanne has been featured in The Guardian, the Huffington Post and ThriveGlobal talking about midlife entrepreneurship. 

Building a successful online business has enabled Suzanne to relocate her empty nest to her dream location by the sea in East Sussex, England where she enjoys beach walks with her husband.

Connect with Suzanne:

www.suzannemountain.com

https://www.facebook.com/groups/BusinessConfidenceCafe 

www.Instagram.com/SuzanneMountain