Backlinks influence around 50% of local SEO rankings, yet most local businesses either ignore them or build the wrong types of links.

In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down exactly how top-ranking local businesses build backlinks today. You’ll learn what backlinks really are, why they still matter for local search, and how to earn links that strengthen trust, relevance, and authority in Google.

We walk through 17 proven backlink strategies for local SEO, including local and niche directories, supplier and partner links, case studies, testimonials, sponsorships, linkable assets, tools, digital PR, outreach, and even the tactics people rarely talk about — like paid guest blogs and press releases — with an honest take on when they work and when they don’t.

If you want to rank higher in local search results and outperform competitors offering the same service in the same area, this episode gives you a clear, practical backlink playbook you can actually use.

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Spotify Search Keywords

local seo, local seo backlinks, backlinks for local seo, link building for local businesses, local link building, local search rankings, seo for local businesses, niche directories seo, digital pr local seo, guest blogging seo, google local rankings, how to rank locally

🤖 AI can now do local SEO work in minutes that used to take hours.But most local businesses are using it in a way that creates generic content, wasted effort, and little to no increase in enquiries.

In this episode of The Marketing Podcast for Local Businesses, Adam and Josh share 7 exact AI prompts you can use with Claude to build a smarter, faster, and more effective local SEO strategy that actually drives calls, bookings, and sales.

This is a step by step episode. By the end, you will have a plug and play process for researching competitors, finding high intent local keywords, improving your Google Business Profile, and turning everything into a realistic 30 day execution plan you can actually follow.

Here is what we break down 👇

🔍 Speed up keyword research using competitorsAnalyse top ranking local competitors and let AI organise keywords by intent and page type.

🧠 Find competitor weaknesses you can exploitUse AI to identify missing trust signals, unclear service explanations, and content gaps you can easily outperform.

📞 Generate high intent local keywords that drive enquiriesFocus on urgency, bookings, and buyer intent rather than vanity traffic.

📍 Build a Google Business Profile posting plan that builds trustCreate posts based on real jobs, real locations, and real outcomes without sounding automated.

🎯 Differentiate your business from competitorsCompare messaging and positioning so customers choose you, not the cheapest option.

🗓️ Turn research into a 30 day local SEO action planA realistic plan designed for busy local business owners who want results, not theory.

⚙️ Create ready to use assets, not just ideasUse AI to draft service pages, FAQs, and GBP posts while you focus on proof and quality.

⚠️ The big rule that makes this workAI gives you speed. Specificity, proof, and clarity are what actually win rankings and customers.

RESOURCES

Link to prompts: https://marketing-podcast-local-businesses.com/7-prompts-for-expert-local-seo-using-claudes-ai/

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🏷️ Tags

local SEO,AI for local businesses,Claude AI prompts,local SEO strategy,Google Business Profile optimisation,small business marketing UK,AI SEO tools,local search optimisation,marketing podcast for local businesses

🔮 These changes is 2026 are already playing out.

Some local businesses are adapting early and growing fast. Others are quietly losing visibility, enquiries and trust without fully understanding why.

In this episode of The Marketing Podcast for Local Businesses, Adam and Josh share their 2026 predictions based on what they are already seeing across real UK local businesses. More importantly, they explain exactly how each shift will impact you and what you need to do to stay visible, trusted and competitive.

Here is what we break down 👇

🤖 AI becomes the first place customers ask. AI tools will increasingly recommend just one or two local businesses. If your business is not clearly understood and trusted you simply do not appear.
🔍 SEO becomes about being the best answer. Keywords matter less while clarity and helpful explanations matter more.
⭐ Reviews turn into AI trust signals. Frequency, detail and consistency of reviews influence whether AI systems recommend your business.
💬 Search becomes more conversational and human. Clear natural language outperforms clever or vague marketing copy.
⚙️ Automation creates the real competitive gap. Fast replies, easy booking and smooth follow ups separate growing businesses from struggling ones.

⚠️ The big warning for 2026
AI is not replacing local businesses. It is replacing businesses that are hard to understand, hard to trust or slow to respond.

✅ The 2026 checklist for local businesses
Make sure your website clearly explains what you do, answers real customer questions and collects reviews consistently.
Ensure your business is visible to AI systems as well as traditional Google search.

🎯 This episode is essential listening if you want to understand where local business marketing is heading and how to adapt before these changes become unavoidable.

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Keywords: 2026 marketing predictions, future of local SEO, AI search for local businesses, small business visibility, Google and AI search, reviews and trust signals, automation for SMEs, UK local business podcast, marketing trends 2026.

In this episode, Adam and Josh discuss Josh's journey from being an employee in a marketing agency to building his own successful SEO business, Improve My Search Ranking. They explore the challenges, decisions, and lessons learned throughout his entrepreneurial journey, emphasizing the importance of consistency, personal development, and strategic growth. Josh shares insights on starting a business, the significance of working for someone else first, and the value of understanding one's ideal customer. The conversation concludes with reflections on mistakes made and advice for aspiring entrepreneurs.

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Adam (Web Design): ⁠hello@websitedesigners.london⁠ | ⁠www.websitedesigners.london⁠

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Expanded Keywords for Search:

entrepreneurship, SEO, business growth, marketing, personal development, consistency, advice for entrepreneurs, journey, Improve My Search Ranking, business model

🤖 AI is no longer just for billion-pound companies.
It’s already reshaping how local businesses win customers, respond to enquiries, price services, and run day-to-day operations, often without owners even realising it.

In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down what the future of AI actually looks like for local businesses, using real examples from trades, clinics, restaurants, agencies, and service-based companies across the UK.

Here’s what we cover 👇

⚙️ How AI is already inside local businesses: from website chat, Google Business Profile posts, ad optimisation, and lead screening, to automated follow-ups and customer insights.
⏱️ The biggest competitive shift: why speed, response time, and consistency are now just as important as location, reputation, and price.
🏆 Which local businesses win with AI: and which ones are quietly falling behind due to slow responses, manual processes, and phone-only workflows.
👥 AI and jobs: why AI doesn’t replace local businesses, but removes friction, admin, and bottlenecks so small teams can do more without growing payroll.
🧠 What you should do next: simple, practical steps to start using AI as infrastructure, not a gimmick, without needing to code or become technical.

🎯 The takeaway:
AI is becoming the silent partner in successful local businesses. The winners won’t be the biggest names in town — they’ll be the fastest, most responsive, and easiest to deal with.

If you run a local business and want to stay competitive over the next five years, this episode will help you understand where AI fits, what matters, and what to do now.

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Keywords: future of AI, AI for local businesses, small business automation, AI customer service, AI marketing UK, local SEO and AI, business productivity tools, service business growth, AI strategy for SMEs, UK marketing podcast.

🎧 Episode Description💥 Exclusive Listener Offer

🧠 Most people think content needs to be louder, more polished, or more viral to work.

In reality, the content that builds the most trust is usually the simplest kind, content rooted in real experience, real work, and real lessons learned.

In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down why people trust lived experience more than borrowed expertise, and why creator content works best when it comes from what you have actually done, not what you have read, reposted, or copied.

This conversation goes deep into:

🎙️ What creator content really is — documenting experience in real time, not performing expertise for attention.
🤝 Why personal experience builds trust faster — specifics, mistakes, trade-offs, and real outcomes resonate far more than generic “best practice.”
📉 Value-add content vs performative content — why polished, vague content might look impressive but rarely drives meaningful action.
🧲 How experience-led content attracts better clients — pre-qualifying your audience so the right people find you already aligned with how you think and work.
♻️ Why this approach makes content easier to sustain — no trends to chase, no creativity burnout, just clear thinking explained consistently over time.

💡 The core idea is simple but powerful:
If you are already doing the work, you already have the content.
The only question is whether you are willing to explain it clearly and honestly.

This episode is essential listening if you want to create content that compounds, attracts trust, and drives long-term attention, without shouting, posturing, or pretending to be something you are not.

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Keywords: creator content, experience led marketing, personal brand trust, content strategy for businesses, authentic marketing, value add content, thought leadership UK, local business podcast, content that converts, trust based marketing.

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📢 If you think your website is good enough for 2025, it will fail in 2026.Because the rules of online visibility are changing — fast.

In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit reveal the complete 2026 Content Blueprint — the structure, proof signals, and visibility layers every business website must have to stay visible in both Google and AI search.

Here’s what you’ll learn 👇

💡 Why Content in 2026 Is About Entities, Not Keywords — discover how AI search engines now judge who you are, what you do, and whether you can be trusted as a real-world authority.

⚙️ The New 2026 Visibility Stack — clarity for humans, structure for machines, proof for credibility, and consistency for your entity across the web.

📄 The 20-Page Blueprint That Future-Proofs Your Website — from core and local pages to authority and knowledge pages, this is the non-negotiable checklist every local business needs

🤖 How AI Reads and Cites Your Content — learn why modular, structured sections (not long blogs) get featured inside ChatGPT, Gemini, and Perplexity answers.

🌍 External Signals That Drive AI Trust — reviews, press mentions, partnerships, and directory listings are now critical ranking factors.

🧪 The 2026 Content Audit Challenge — score your site on clarity, structure, and proof — and see if you’re ready for the AI era.

🎯 Whether you run a café, clinic, trades business, or agency, this episode will show you how to build a website that AI engines trust and customers believe.

💥 Exclusive Listener Offer:Get 20% off Website Design or SEO services when you quote ‘PODCAST20’

• Adam (Web Design): hello@websitedesigners.london | www.websitedesigners.london

• Josh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com

Keywords: AI search optimisation, 2026 SEO strategy, entity SEO, generative engine optimisation, Google AI search, local business content strategy, schema markup, content structure for AI, website authority signals, small business marketing UK.

Short-form video isn’t “nice to have” anymore — in 2026, it becomes the single most important proof signal AI uses to decide whether your business is real, trustworthy, and worth recommending.

In this episode, Adam and Josh break down why AI search engines like ChatGPT, Gemini, Perplexity, and Google’s AI Overviews are shifting away from written content and relying heavily on authentic video evidence — known as proof clips — to verify the legitimacy of local businesses.

You’ll learn:

🎥 Why AI will downgrade businesses with little or no video content
🤳 What “authenticity scoring” means — and why AI trusts video over text
⚡ The 10 types of proof clips every local business needs in 2026
📱 How to record high-impact short-form videos using just your phone
🚀 How video now influences GBP rankings, AI Overviews, and LLM recommendations
🔍 Why video has become a ranking factor, not a marketing add-on

Whether you’re a plumber, café owner, gym instructor, landscaper, dentist, carpenter, florist, or cleaning company — this episode shows you how to stay visible in the AI-driven economy.

And the best part?
You don’t need a studio. You don’t need an editor. You need 10 seconds per clip and a system that works every week.

By the end of this episode, you’ll know exactly how to keep your business ranking in Google and AI search… while your competitors slowly disappear.

____________________

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Adam (Web Design)
📩 hello@websitedesigners.london
🌐 www.websitedesigners.london

Josh (SEO)
📩 hello@improvemysearchranking.com
🌐 www.improvemysearchranking.com

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Keywords

short form video for local businesses, AI search 2026, AI Overviews Google, ChatGPT local businesses, Gemini search optimisation, video proof clips, authenticity scoring AI, local SEO 2026, Google Business Profile ranking, video marketing UK businesses, AI trust signals, AI-powered search visibility, how to rank in AI search, local business marketing 2026, proof-based SEO, video-first SEO strategy.