Backlinks influence around 50% of local SEO rankings, yet most local businesses either ignore them or build the wrong types of links.

In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down exactly how top-ranking local businesses build backlinks today. You’ll learn what backlinks really are, why they still matter for local search, and how to earn links that strengthen trust, relevance, and authority in Google.

We walk through 17 proven backlink strategies for local SEO, including local and niche directories, supplier and partner links, case studies, testimonials, sponsorships, linkable assets, tools, digital PR, outreach, and even the tactics people rarely talk about — like paid guest blogs and press releases — with an honest take on when they work and when they don’t.

If you want to rank higher in local search results and outperform competitors offering the same service in the same area, this episode gives you a clear, practical backlink playbook you can actually use.

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Website Design: ⁠hello@websitedesigners.london⁠ | ⁠www.websitedesigners.london⁠

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