In this episode of the Market Maven podcast, host Sarah Dylan Jensen welcomes Nikki, the owner of Nikkster Tech, to discuss the importance of effective website strategies for small businesses. Nikki shares her journey from being a park ranger to a tech expert, emphasizing her mission to help small business owners enhance their online presence without breaking the bank. She highlights the significance of small, impactful changes that can lead to substantial improvements in a business's online performance, particularly for those operating on tight budgets.

Learn more about Nikkster Tech services and keep in touch with Nikki here:

Website: https://nikkster.tech
Instagram: https://instagram.com/nikkster.tech
Youtube: https://www.youtube.com/@nikkstertech
Freebies and mini-courses: https://nikkster.tech/resources/
Book your website audit: https://nikkster.tech/services/audits/

2026 is starting differently.

For the first time in years, I’m managing only one farmers market. My mom is still in cancer treatment. The world feels heavier — violence, political uncertainty, economic stress, and historic flooding here in Snohomish County have all collided.

And yet, the market continues.

In this episode, I reflect on the lessons of 2025 — not as a neat recap, but as a reckoning. We talk about stewardship versus caregiving, why boundaries are essential to sustainable leadership, how markets serve as stabilizing forces in unstable times, and what it takes to keep community-centered work alive when everything feels complicated.

This is the foundation for the 2026 season of The Market Maven — honest, grounded, and deeply human.

Running a farmers market isn’t just about booths and permits.

It’s about holding space — for farmers, for small businesses, for community — especially when the world feels unstable.

I’m Sarah Dylan Jensen, and this is Season 4 of The Market Maven Podcast.