The LinkedIn performance gap – What high-performing commercial teams do differently
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The LinkedIn performance gap – What high-performing commercial teams do differently
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This is a recording from a webinar broadcast on 29th April 2026 by David Richter, founder of LinkedIn marketing agency ClickPop. To watch the full webinar recording, complete with accompanying slides, click here.
In this webinar, we explored the growing “LinkedIn Performance Gap”: the difference between commercial teams that use LinkedIn strategically and consistently, and those that leave revenue opportunities on the table.
Using survey data from 250+ B2B commercial professionals, alongside real behavioural data gathered directly from LinkedIn, we looked at how usage patterns differ across sales, business development, account management, and customer success roles—and how those differences relate to business performance.
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