In this episode of The Knitrepreneurs, Jess Meyer (Yarn Trail Victoria) and Pru Raymond (Dear Pru) talk about Brand Personality. They review Brioche Knitting: for beginners and beyond, a book by Lesley Anne Robinson (@knitgraffiti on Insta) , and the Chicken of Wisdom shares a purl.

In this episode of The Knitrepreneurs, Pru Raymond ( Dear Pru )and Jess Meyer (Yarn Trail Victoria) discuss 12 strategies and some post ideas for social media (Instagram and Facebook in particular). Pru thinks that social media can be a powerful tool for community and collaboration- Jess worries that sometimes it just feels like "feeding the beast": what do you think? Book Review: The Knitted Fabric by Dee Hardwicke And watch to the end: as usual the Chicken of Wisdom shares a purl... Homework: list your favourite social media accounts in the comments below and why you like them! Doesn't have to be just knitting accounts....

In episode two, season two of the Knitrepreneurs, Jess Meyer (Yarn Trail Victoria) and Pru Raymond (Dear Pru) discuss three ways Chat GPT can be used to market your wool business. Jess reviews Knitalong: a book by Larissa Brown and Martin John Brown, and of course, we are treated to a purl of wisdom from The Chicken of Wisdom.

The Knitrepreneurs is back for Season 2! In this first episode of the new season, Pru Raymond (Dear Pru) and Jess Meyer (Yarn Trail Victoria) discuss their SMART goals, and how they link with their businesses 'why'. Pru reviews Aimée Gille's recent book, Neons and Neutrals, and the Chicken of Wisdom shares a purl.

In this, the last episode of The Knitrepreneurs of 2022, Pru Raymond (Dear Pru) and Jess Meyer (Yarn Trail Victoria) discuss the busines concept of "Opportunity Cost" through the Knitrepreneurial lens. They also discuss knitting books, WIPS and the Chicken of Wisdom shares a purl.

In this episode of the Knitrepreneurs, Pru (Dear Pru) and Jess (Yarn Trail Victoria) discuss the business concept of "The Lipstick Index" and how it might influence pricing and/or designing in the yarn craft industry.  Like every week, they will recommend some top notch knitting books, rattle off some updates, and the Chicken of Wisdom will share a purl.

In episiode 8 of The Knitrepreneurs, Jess (Yarn Trail Victoria) and Pru (Dear Pru) discuss when is your hobby,  not a hobby, but a business? They look at the technique of Colour Dominance (which Pru published a tutorial on in Yarnologie Magazine this month) and as usual, there's book recommendations, updates and the Chicken of Wisdom shares a purl.  

In this episode of The Knitrepreneurs, Pru and Jess discuss the business concept of Point of Difference and how it relates to their knitting businesses, Dear Pru and Yarn Trail Victoria. The technique in focus is Frogging vs Tinking, and Pru shares a confession. Knitting book recommendations, updates and the Chicken of Wisdom round out the episode as per usual. Enjoy!