If you think influence is just about being visible, we need to fix that. In this episode, I’m spilling the tea on why attention is currency—and how leaders are quietly burning through it every time they show up unprepared, over-scripted, or disconnected from the humans on the other side of the room.

I’m joined by speaker, author, and founder of Engagify, Anders Boulanger. After nearly two decades commanding attention on global stages and trade show floors, Anders has cracked the code on what actually makes people listen, trust, and remember you.

We get real about why smart leaders still lose the room, how executive communication has become dangerously dehumanized, and why external engagement failures are far more expensive than most companies realize. From monotone delivery and robotic messaging to leaders who can’t articulate a single original point of view—nothing is off limits.

This isn’t about being flashy. It’s about being effective. And if you’re a leader representing your company in public—investors, media, talent, or the market at large—this conversation is required listening.

What you’ll learn in this episode:

• Why attention isn’t free—and how leaders unknowingly waste it

• The fastest ways executives lose trust the moment they open their mouth

• How to balance authority and warmth without sounding scripted or sloppy

• What “rehumanizing executive communication” actually looks like in practice

Resources & Mentions:

• Learn more about Anders, grab his PDF, and Book: https://engagify.ai/engage-first/

• Follow Anders on LinkedIn: https://www.linkedin.com/in/andersboulanger

• Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us

• Follow Shayna on LinkedIn: https://www.linkedin.com/in/shaynarattler/

• Visit our website: https://executivesignalsgroup.com

AI didn’t just change how companies operate.
It changed how leadership is evaluated.

And here’s the part most leaders are missing: the evaluation isn’t happening internally anymore. It’s happening externally—in the market, the media, with investors, customers, and talent who are watching every move.

In this solo episode of The Influence Economy Podcast, I’m spilling the tea on why leadership messaging in the AI era is no longer about keeping people informed—it’s about shaping perception in real time. Because perception is now performance. And when everything is moving this fast, clarity becomes the signal that determines whether leaders are trusted… or quietly written off.

This isn’t an internal comms conversation.
It’s not about change management decks or carefully worded FAQs.

This episode is about external influence—the lens that actually determines outcomes.

I’m breaking down why silence, vagueness, and noise are the three biggest messaging traps leaders fall into when things feel uncertain—and why none of them build trust. We’re redefining executive presence for a world where presence is no longer physical. It’s narrative.

And if you’re waiting until AI “settles down” before you speak? Let’s fix that. Because clarity doesn’t require certainty. It requires judgment.

What you’ll learn in this episode:

• Why leadership messaging is now reputation management

• How AI collapsed the distance between internal decisions and external judgment

• The three messaging traps that quietly erode trust

• Why clarity beats certainty in high-uncertainty environments

• How executive presence has shifted from the room to the world

• The three things clear leaders do differently in public

• Why sense-making—not prediction—is the new influence skill

• How your AI language impacts employer brand, media credibility, and career trajectory

Your Next Steps:

• Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us

• Follow Shayna on LinkedIn: http:/linkedin.com/in/shaynarattler

• Visit our website: https://executivesignalsgroup.com

If you’ve ever wondered why some leadership teams look polished on the outside but are quietly unraveling behind the scenes—this episode is your wake-up call.

Today, I’m sitting down with Joyce Odidison, resilience expert, author of seven books, and host of The Resilience Catalyst Show. Joyce is the yin to my yang. I work on the external signals leaders send to the market—visibility, reputation, influence. Joyce works on the internal dynamics that make those signals credible—or completely collapse.

And let me be clear: when reputation breaks down publicly, it almost always starts internally.

We get into the uncomfortable truth most companies avoid:
You can’t media-train your way out of burnout, broken trust, and poor decision-making. You can’t build external influence on a cracked internal foundation. And skipping the identity, values, and interpersonal work is why so many leadership development programs miss the mark.

We’re spilling the tea on why resilience, psychological safety, and interpersonal dynamics are no longer “nice-to-haves”—they are performance drivers in the Influence Economy.

If you’re a senior leader, HR executive, or founder trying to future-proof your organization, this conversation will challenge how you think about leadership development, reputation, and ROI.

What you’ll learn in this episode:

• Why public reputation failures almost always trace back to internal breakdowns

• How stress-driven leadership decisions quietly erode trust and performance

• The training and development gaps most organizations refuse to address

• Why skipping foundational identity and values work sabotages external influence

• How resilience and interpersonal dynamics directly impact leadership credibility

• What executives get wrong about “spiritual” and “emotional” development at work

• One practical question leaders can ask this week to improve their influence

Resources & Links Mentioned:

• Learn more about Joyce and her Team resilience assessment and 30-day sprint: https://interpersonalwellness.com

• Follow Joyce on LinkedIn: https://www.linkedin.com/in/joyceodidison/

Your Next Steps:

• Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us

• Follow Shayna on LinkedIn: http:/linkedin.com/in/shaynarattler

• Visit our website: https://executivesignalsgroup.com

There’s a tech leadership ceiling I see constantly—especially with founders and senior leaders who are exceptional builders but invisible externally.

You know the product.
You know the data.
You know the market.

But at a certain stage, that’s no longer enough. In this episode, I break down the moment every leader hits when their role quietly shifts from Head of Product to Head of Perception—and why ignoring that shift costs trust, talent, and opportunity.

This isn’t about personal branding or posting more content. It’s about external leadership as a performance skill.

Because whether you like it or not, the market is already forming an opinion. The question is whether you’re leading it.

What you’ll learn:

• Why later-stage leaders are rewarded for signaling, not just execution
• The difference between visibility and being understood
• How executive presence has moved from the room to the world
• Why silence and inconsistency damage trust
• What it really means to own your narrative as a leader

Your Next Steps:

• Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us
• Follow Shayna on LinkedIn: http:/linkedin.com/in/shaynarattler
• Visit our website: https://executivesignalsgroup.com

Let me spill the tea on something most leadership development programs never touch — identity. Everyone wants more influence. More credibility. More trust. Bigger rooms. Bigger stakes. And yet most leaders are stuck trying to “perform” influence without ever understanding who they are as leaders in the first place.

So today, I’m breaking down the real reason external influence feels exhausting, awkward, or ineffective for so many leaders — and why the fix isn’t more content, more confidence, or more visibility. It’s alignment. Before you can influence well externally, you have to understand your leadership identity — not your title, not your personality, not your LinkedIn headline. Your identity.

That’s where Influence Archetypes come in. These aren’t personality tests or leadership labels. They’re signal patterns. They explain how your leadership naturally communicates trust, authority, and credibility — and where that communication breaks down when you’re not intentional. In this episode, I walk you through the five core Influence Archetypes I see show up in boardrooms, executive teams, and high-stakes leadership moments every day. And here’s the key: none of them are “better” than the others. The risk comes when leaders are developed without identity — and influence becomes accidental instead of strategic.

What you’ll learn in this episode:

• Why most leaders struggle with influence before they ever struggle with visibility
• The five Influence Archetypes and how each one builds — or erodes — trust externally
• The hidden trust gaps that quietly undermine executive credibility
• Why copying other leaders’ styles is the fastest way to lose alignment
• How to shift from accidental influence to intentional leadership presence
• What boards, investors, and stakeholders are actually responding to — even when they don’t say it out loud

Your Next Steps:

• Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us
• Follow Shayna on LinkedIn: https://www.linkedin.com/in/shaynarattler/
• Visit our website: https://executivesignalsgroup.com

Ever felt the Sunday scaries so deeply it made you question your job altogether? You’re not alone—and that’s exactly where this conversation starts. In this episode, I’m joined by Mary Baird—international workshop facilitator, employee experience strategist, and host of The Simplifiers Podcast. Mary simplifies the chaos of corporate life and brings 18+ years of leadership development experience to the table.

We’re unpacking why employee experience isn’t just an HR checkbox—it’s a leadership credibility strategy. From layoffs to trust gaps to talent wars, today’s leaders need more than perks and pizza parties. They need a clear EX strategy that drives real outcomes and external influence.

Mary breaks down her Employee Experience Flywheel, shows how leadership development must be co-created, and shares bold truths about why most corporate cultures are broken—and how to fix them.

What you’ll learn in this episode:

• Why employee experience is the new leadership advantage

• How to define EX in a way that drives trust and results

• Why traditional leadership development fails (and what to do instead)

• How to build a culture that retains talent and grows credibility

• The direct link between internal culture and external influence

• Tangible actions execs can take this quarter to improve EX

• How to make your leadership presence match your external brand

Mentioned in this episode:

• Visit Mary at https://marybaird.co and follow her on LinkedIn at https://www.linkedin.com/in/thesimplifiers/

• The Simplifiers Podcast: https://thesimplifiers.com

Your Next Steps:

• Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us

• Follow Shayna on LinkedIn: http://linkedin.com/in/shaynarattler

• Visit our website: https://executivesignalsgroup.com

You know what I hear from senior leaders behind closed doors more than anything else? “Our leaders struggle to communicate well when it matters most.”

And here’s what I always tell them: that’s not a presentation skills problem. That’s a positioning problem.

In this solo episode, I’m pulling back the curtain on why most communication training is failing your leaders—and what it actually takes to build executive presence that performs under pressure. I’m breaking down the outdated myths about polish and performance, and showing you what real executive influence looks like in today’s economy: credibility, clarity, and the ability to shape perception in high-stakes, high-visibility moments.

What You’ll Learn:

• The real reason your communication strategy isn’t landing

• How executive presence gets misunderstood and misapplied

• The leadership identity questions every exec must answer

• How to position your leaders as trusted signals to the market

• Why visibility without clarity is costing you revenue, reputation, and retention

Your Next Steps:

• Access the white paper: External Influence: The Currency Every Leader Must Carry: https://externalinfluence.us

• Follow Shayna on LinkedIn: http://linkedin.com/in/shaynarattler

• Visit our website: https://shaynadavisconsulting.com

When was the last time you walked into your closet and actually felt powerful?

In this candid and game-changing conversation with personal branding expert and stylist Ellie Steinbrink, we’re unpacking the real reason style isn’t just about aesthetics—it’s a business growth strategy. Too many women are unknowingly dressing in a way that keeps them invisible. In this episode, we dive deep into why your wardrobe might be holding you back, the brain science behind what you wear, and how to recalibrate your presence for more influence, impact, and income in 2026.

This isn’t about trends or colors. It’s about authority. Because in the Influence Economy, how you show up tells a story—and you need to make sure it’s saying the right thing. Ellie shares her signature frameworks, real-life examples, and powerful mindset shifts that help women unlearn outdated “dress codes” and craft a style that reflects their most elevated, authentic self.

Let’s rewrite the rules—and remix your closet while we’re at it.

What You’ll Learn:

• How your clothes are affecting your performance (yes, scientifically)

• Why presence and personal brand are non-negotiable for today’s leaders

• What “enclothed cognition” means and why it changes how people respond to you

• The limiting beliefs you’re carrying from childhood (and what to do with them)

• A step-by-step method to remix your existing wardrobe for powerful results

• Why authenticity is a visibility strategy—not just a buzzword

• Ellie’s “three ways to wear it” rule that changes everything

Resources Mentioned:

• Get Ellie’s Style Mindset Reset Worksheet: https://elliesteinbrink.myflodesk.com/stylemindset

• Follow Ellie on Instagram: https://instagram.com/style.decoded

Your Next Steps:

• Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us

• Follow Shayna on LinkedIn: http://linkedin.com/in/shaynarattler

• Visit our website: https://shaynadavisconsulting.com