If you think influence is just about being visible, we need to fix that. In this episode, I’m spilling the tea on why attention is currency—and how leaders are quietly burning through it every time they show up unprepared, over-scripted, or disconnected from the humans on the other side of the room.

I’m joined by speaker, author, and founder of Engagify, Anders Boulanger. After nearly two decades commanding attention on global stages and trade show floors, Anders has cracked the code on what actually makes people listen, trust, and remember you.

We get real about why smart leaders still lose the room, how executive communication has become dangerously dehumanized, and why external engagement failures are far more expensive than most companies realize. From monotone delivery and robotic messaging to leaders who can’t articulate a single original point of view—nothing is off limits.

This isn’t about being flashy. It’s about being effective. And if you’re a leader representing your company in public—investors, media, talent, or the market at large—this conversation is required listening.

What you’ll learn in this episode:

• Why attention isn’t free—and how leaders unknowingly waste it

• The fastest ways executives lose trust the moment they open their mouth

• How to balance authority and warmth without sounding scripted or sloppy

• What “rehumanizing executive communication” actually looks like in practice

Resources & Mentions:

• Learn more about Anders, grab his PDF, and Book: https://engagify.ai/engage-first/

• Follow Anders on LinkedIn: https://www.linkedin.com/in/andersboulanger

• Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us

• Follow Shayna on LinkedIn: https://www.linkedin.com/in/shaynarattler/

• Visit our website: https://executivesignalsgroup.com

AI didn’t just change how companies operate.
It changed how leadership is evaluated.

And here’s the part most leaders are missing: the evaluation isn’t happening internally anymore. It’s happening externally—in the market, the media, with investors, customers, and talent who are watching every move.

In this solo episode of The Influence Economy Podcast, I’m spilling the tea on why leadership messaging in the AI era is no longer about keeping people informed—it’s about shaping perception in real time. Because perception is now performance. And when everything is moving this fast, clarity becomes the signal that determines whether leaders are trusted… or quietly written off.

This isn’t an internal comms conversation.
It’s not about change management decks or carefully worded FAQs.

This episode is about external influence—the lens that actually determines outcomes.

I’m breaking down why silence, vagueness, and noise are the three biggest messaging traps leaders fall into when things feel uncertain—and why none of them build trust. We’re redefining executive presence for a world where presence is no longer physical. It’s narrative.

And if you’re waiting until AI “settles down” before you speak? Let’s fix that. Because clarity doesn’t require certainty. It requires judgment.

What you’ll learn in this episode:

• Why leadership messaging is now reputation management

• How AI collapsed the distance between internal decisions and external judgment

• The three messaging traps that quietly erode trust

• Why clarity beats certainty in high-uncertainty environments

• How executive presence has shifted from the room to the world

• The three things clear leaders do differently in public

• Why sense-making—not prediction—is the new influence skill

• How your AI language impacts employer brand, media credibility, and career trajectory

Your Next Steps:

• Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us

• Follow Shayna on LinkedIn: http:/linkedin.com/in/shaynarattler

• Visit our website: https://executivesignalsgroup.com

If you’ve ever wondered why some leadership teams look polished on the outside but are quietly unraveling behind the scenes—this episode is your wake-up call.

Today, I’m sitting down with Joyce Odidison, resilience expert, author of seven books, and host of The Resilience Catalyst Show. Joyce is the yin to my yang. I work on the external signals leaders send to the market—visibility, reputation, influence. Joyce works on the internal dynamics that make those signals credible—or completely collapse.

And let me be clear: when reputation breaks down publicly, it almost always starts internally.

We get into the uncomfortable truth most companies avoid:
You can’t media-train your way out of burnout, broken trust, and poor decision-making. You can’t build external influence on a cracked internal foundation. And skipping the identity, values, and interpersonal work is why so many leadership development programs miss the mark.

We’re spilling the tea on why resilience, psychological safety, and interpersonal dynamics are no longer “nice-to-haves”—they are performance drivers in the Influence Economy.

If you’re a senior leader, HR executive, or founder trying to future-proof your organization, this conversation will challenge how you think about leadership development, reputation, and ROI.

What you’ll learn in this episode:

• Why public reputation failures almost always trace back to internal breakdowns

• How stress-driven leadership decisions quietly erode trust and performance

• The training and development gaps most organizations refuse to address

• Why skipping foundational identity and values work sabotages external influence

• How resilience and interpersonal dynamics directly impact leadership credibility

• What executives get wrong about “spiritual” and “emotional” development at work

• One practical question leaders can ask this week to improve their influence

Resources & Links Mentioned:

• Learn more about Joyce and her Team resilience assessment and 30-day sprint: https://interpersonalwellness.com

• Follow Joyce on LinkedIn: https://www.linkedin.com/in/joyceodidison/

Your Next Steps:

• Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us

• Follow Shayna on LinkedIn: http:/linkedin.com/in/shaynarattler

• Visit our website: https://executivesignalsgroup.com