Today im sharing how I am optimizing my feed with loyalty program details. using a 3rd party software to assign specific loyalty points to specific product categories for granular displayed data in the serp.

Join our mastermind discussion on pre black friday scale strategy. if you want to be apart of our weekly discussion and live in, or close to the Eu time zones, join the weekly call here: https://www.skool.com/the-eu-google-ads-mastermind-6687/about

in todays vlog im discussing how im thinking about the new image size requirments, how im strategically mapping the new product lifestyle images and a little nerdy detail on setting strategic images for the primary image in shopping for a product.

I want to assign specific videos for specific skus, and im going to do this by means of a lookup table upload with data feed watch. lets talk through how and why this is important to think about in its application.

Which conversational attributes are geared towards conversations about your brand/proiduct after matching, and which are used to assist with matching to outside queries? I think this understanding is VERY important, as any direction we take is a massive time investment. There are still so many unknowns, but convos like this are how to build some understanding together. if you want to dig into convos like this every week, join the EU Google ads collective mastermind! https://www.skool.com/the-eu-google-ads-mastermind-6687/about

sharing a recent build on super product specific video/product awareness campaign.

here is a look at the special dashbaord i made with claude to help me identify which campaigns need changine based on this update. More importantly, it helps me monitor post change results.

Conversational attributes are being spoken about as the next big step in merchant center data. that all sounds great but as soon as you try to submit it, you realize how unclear the formatting is for a submission. in this video, i simplify how to format your submission for success.