In this episode, I'm talking with Jordan Jones. She's a marketing strategist and coach who focuses on teaching simple but impactful Facebook Ads and funnel strategies to creative entrepreneurs. Her passion is empowering women to build businesses that build more impact and income - without sacrificing what matters most.

Jordan and her husband Pete launched a course to help wedding professionals use Facebook Ads to grow their business and get booked out. With the launch of the course, Jordan was able to fund a 3-month maternity leave after having her first daughter. Thanks to the launch of her course, she was able to take time away and focus on being a mom to her new little one and spending time with her family ... without having to worry about her income during that time.

During this episode, you'll hear:
- Jordan's biggest recommendations for course creators
- the 2-step process she used when launching the course
- the upsell and downsell offers she used to increase overall revenue
- the internal struggle Jordan experienced with showing up in the private Facebook group to support students
- why you should have a clear refund policy in place
- the one main thing Jordan really felt good about with her launch

Links Mentioned:

⭐Download your FREE L.A.U.N.C.H. Method Roadmap

https://oceansmarketing.co/roadmap

🚀Launch Planning Toolkit:

https://oceansmarketing.co/plan

Connect with Jordan:

⭐Website: https://jordanjones.co

⭐Instagram: https://www.instagram.com/jordanjones.co

⭐Find out more about Jordans's 4-week funnel intensive: https://jordanjones.co/funneling-freedom-intensive

Subscribe to the Happy Launching Show:

🎙️Apple iTunes: https://oceansmarketing.co/apple

🎙️Amazon Music: https://oceansmarketing.co/amazonmusic

🎙️Google Podcasts: https://oceansmarketing.co/google

🎙️Spotify: https://oceansmarketing.co/spotify

🎙️Stitcher: https://oceansmarketing.co/stitcher

Connect with Andrea:

💛Website: https://oceansmarketing.co

💛Instagram: https://www.instagram.com/happylaunching

💛Facebook: https://www.facebook.com/oceansmarketing

In this episode, I'm sharing the third step in my signature LAUNCH Method Framework, and that's understanding your numbers and setting your launch goals. Because in order to measure the results of your launch, it's a must to understand your numbers and set goals. 

The LAUNCH Method is my signature framework that is made up of 6 easy steps you need to follow to have an easy, profitable, feel-good launch.

In these first few solo episodes, I'm going over each of the 6 steps of the Launch Method so that you'll have the framework you need to successfully launch your online courses and programs. These episodes are going to be short but filled with actionable information.

During this episode, we'll talk about:

- the minimum conversion rate you can expect for online course purchases
- the simple formula for calculating your expected revenue
- how conversion rates vary by price of offer, type of offer, and how warm or cold your audience is
- the reason I like to set 3 different launch goals
- the 3 different launch goals you should set

Links Mentioned:

⭐Download your FREE L.A.U.N.C.H. Method Roadmap

https://oceansmarketing.co/roadmap

🚀Launch Planning Toolkit:

https://oceansmarketing.co/plan

Subscribe to the Happy Launching Show:

🎙️Apple iTunes: https://oceansmarketing.co/apple

🎙️Amazon Music: https://oceansmarketing.co/amazonmusic

🎙️Google Podcasts: https://oceansmarketing.co/google

🎙️Spotify: https://oceansmarketing.co/spotify

🎙️Stitcher: https://oceansmarketing.co/stitcher

Connect with Andrea:

💛Website: https://oceansmarketing.co

💛Instagram: https://www.instagram.com/happylaunching

💛Facebook: https://www.facebook.com/oceansmarketing

In this episode, I'm talking with James Cummins. He's been an entrepreneur for the last 15 years, is a gym owner with a brick and mortar business, and is a certified Life Coach with a special focus on Coaching Mental Resilience to Men who want to achieve more, especially in business.

He fell in love with the techniques he teaches other men when he experienced them first hand and they literally saved him from burnout, anxiety, and depression at a period when he was pushing really hard to grow his brick and mortar business. Not only did the techniques he learned help him and his business grow to a whole new level, but he also saw improvements in his health and relationships. Those techniques are the foundation of what he teaches every man he coaches.

Although James has been a business owner for many years and is quite savvy when it comes to marketing, he was branching out and starting a new online business, and coaching in the online space was something new for him.

He's actually my client and we worked one-on-one together to plan the launch of his online business and first online coaching program.

During this episode, you'll hear how he started with no audience at all and was able to attract 400 ideal leads in less than one month.

Our conversation together took place toward the beginning of the pandemic, and you'll hear how James feels that because he now has a repeat launch process and the tools and skills that he needs to reach others, he feels empowered as a business owner and has been able to view 2020 as a time of opportunity, as opposed to feeling stuck and powerless.

During this episode, you'll hear how James:
- used a unique strategy to nurture leads by using a free Facebook group in place of a lead magnet
- started out with NO audience or email list and attracted 400 ideal leads in less than 4 weeks
- created a space where he built trust, comradeship, and community that allowed men to open up and be vulnerable
- feels that it's important to have your audience commit to participate in a launch event and have "skin in the game"
- offered a bonus that was super powerful and helped him to easily upsell paying members to the next, higher-level program
- feels that coaches need coaches

Links Mentioned:

⭐Download your FREE L.A.U.N.C.H. Method Roadmap

https://oceansmarketing.co/roadmap

🚀Launch Planning Toolkit:

https://oceansmarketing.co/plan

Connect with :

⭐Website: https://www.thebetterman.net

⭐Instagram: https://www.instagram.com/james_cummins_coaching

⭐Facebook: https://www.facebook.com/jamescumminscoaching

⭐Facebook for James' Gym: https://www.facebook.com/EliteTrainingandNutrition

Subscribe to the Happy Launching Show:

🎙️Apple iTunes: https://oceansmarketing.co/apple

🎙️Amazon Music: https://oceansmarketing.co/amazonmusic

🎙️Google Podcasts: https://oceansmarketing.co/google

🎙️Spotify: https://oceansmarketing.co/spotify

🎙️Stitcher: https://oceansmarketing.co/stitcher

Connect with Andrea:

💛Website: https://oceansmarketing.co

💛Instagram: https://www.instagram.com/happylaunching

💛Facebook: https://www.facebook.com/oceansmarketing