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The Generalists

The Generalists

De : Raz Kotler and Michael Smith Jr.
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 The hosts Raz Kotler & Michael Smith Jr., interview people around how they arrived in Singapore, their careers, their personal journeys and how the concept of being a Generalist influences their life and career. All episodes currently filmed F2F in the Poddster Singapore studios.Raz Kotler and Michael Smith Jr. Economie Réussite personnelle
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    Épisodes
    • COA Chocolate: Fermented Protein for Better Snacks (ep 66)

      COA Chocolate: Fermented Protein for Better Snacks (ep 66)
      Jan 27 2026
      Eduardo Burg, founder of COA chocolate, shares his journey from corporate generalist to food tech entrepreneur in Singapore. Learn how fermented protein, whole food ingredients, and founder-led marketing are shaping the future of functional snacks.Eduardo explains his 16-year specialist career in marketing at major companies like Danone and PepsiCo, followed by his transition to becoming an ultra-generalist managing director and then food tech founder. He reflects on the importance of understanding what good looks like across functions, the risks specialists face in the AI era of going too deep into silos, and why generalists need deep domain knowledge to leverage AI effectively.The conversation dives into the food tech ecosystem in Singapore, including R&D facilities at Nurasa, manufacturing partnerships across Vietnam and Indonesia, and the challenges of building brand awareness through social media and influencer marketing. Eduardo shares candid lessons on embracing failure, dealing with rejection, the reality of being a solopreneur, and why connecting personally to the problem you're solving is essential for surviving the entrepreneurial journey.📖 What You'll Learn in This EpisodeWhy generalists need deep domain knowledge to leverage AI effectivelyHow Singapore's food tech ecosystem enables R&D and innovationThe difference between ultra-processed protein isolates and whole food fermented proteinWhy fermentation creates more bioavailable, nutrient-dense ingredientsBrand building challenges: social media, influencer marketing, and authentic storytellingThe reality of being rejected while sampling productsWhy incumbents cannot create healthier versions of their iconic brandsManufacturing and supply chain across Vietnam, Indonesia, and SingaporeSolopreneur mindset: embracing failure and separating business from identityHealth span vs lifespan and the growing demand for functional foods🔔 Listen and SubscribeYouTube: https://www.youtube.com/@TheGeneralistsPodcastSpotify: https://open.spotify.com/show/2apfGY403NGr1EyTNkJfG4Apple Podcasts: https://podcasts.apple.com/sg/podcast/the-generalists👤 HostsMichael Smith Jr.: https://www.linkedin.com/in/smittysgp/Raz Kotler: https://www.linkedin.com/in/razkotler/👤 GuestEduardo Burg: https://www.linkedin.com/in/eduardo-burg-mlynarz/🔗 Resources and Links Mentioned🏢 Companies and ProductsCOA Chocolate: https://eatcoa.com/Danone: https://www.danone.com/PepsiCo: https://www.pepsico.com/Nurasa (Temasek Food Tech Innovation Centre): https://nurasa.com/Little Farms: https://littlefarms.com/BFT (Body Fit Training): https://bodyfittraining.com/F45 Training: https://f45training.com/Anytime Fitness: https://www.anytimefitness.com/Yo-Chi: https://yochi.com.sg/📚 Concepts and FrameworksTempeh: https://en.wikipedia.org/wiki/TempehFermentation: https://en.wikipedia.org/wiki/FermentationBioavailability: https://en.wikipedia.org/wiki/BioavailabilityProtein isolates and concentrates: https://en.wikipedia.org/wiki/Soy_proteinHealth span vs lifespan: https://peterattiamd.com/longevity101/Stoicism: https://en.wikipedia.org/wiki/StoicismZone 2 training: https://peterattiamd.com/VO2 max: https://en.wikipedia.org/wiki/VO2_maxAntifragility: https://en.wikipedia.org/wiki/Antifragility👥 PeoplePeter Attia: https://peterattiamd.com/Alex Hormozi: https://www.acquisition.com/Nuseir Yassin (Nas Daily): https://nasdaily.com/📖 BooksThe Antidote: Happiness for People Who Can't Stand Positive Thinking: https://www.oliverburkeman.com/books
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      57 min
    • Lovable for Cyber | Product-Led Growth, Not Cold Outreach (ep 65)

      Lovable for Cyber | Product-Led Growth, Not Cold Outreach (ep 65)
      Jan 20 2026

      Guy Flechter, co-founder and CEO of Sola Security, shares how he transformed disappointment into learning opportunities while building a global product-led growth cybersecurity platform with 5,000+ customers. From getting ghosted by VCs to securing Microsoft as an investor, Guy reveals the frameworks behind his second-time founder success—including why choosing learning over disappointment became essential for managing the founder rollercoaster, and how he built Sola's global go-to-market strategy using three pillars: social networks, PLG product design, and a global-first mindset.

      He breaks down the B2P (Business to Practitioner) model for cybersecurity startups, why product marketing and UI/UX designers should be top-10 hires for non-American founders, how AI is creating generalist security practitioners, and practical wellness strategies like daily 7-8km walks to combat burnout. If you care about building a modern cybersecurity startup with a product-led growth motion, this episode delivers concrete mental models and playbooks you can apply.📖 What You’ll Learn in This Episode

      • How reframing disappointment as a learning opportunity builds founder resilience
      • Why founder‑led fundraising still involves rejection and ghosting—and how to respond
      • The principles of product‑led growth (PLG) and why a self‑service product scales globally
      • How to use social networks and a B2P mindset to reach practitioners worldwide
      • Why early hires should include product marketing and UI/UX professionals
      • The case for global teams and flattening the emotional ups and downs of startup life
      • How AI‑powered tools will shift security from specialists toward generalists
      • Lessons on respectful hiring and firing from a second‑time founder

      The importance of curiosity and lifelong learning for aspiring cybersecurity professionals🔔 Listen and Subscribe

      • YouTube: https://www.youtube.com/@TheGeneralistsPodcast
      • Spotify: https://open.spotify.com/show/2apfGY403NGr1EyTNkJfG4
      • Apple Podcasts: https://podcasts.apple.com/sg/podcast/the-generalists


      👤 Hosts

      • Michael Smith Jr.: https://www.linkedin.com/in/smittysgp/
      • Raz Kotler: https://www.linkedin.com/in/razkotler/

      👤 Guest

      • Guy Flechter: https://www.linkedin.com/in/guy-flechter-ba475535/

      🔗 Resources and Links Mentioned🧠 Concepts and Research

      • System and Organization Controls (SOC 2): https://www.aicpa-cima.com/resources/landing/system-and-organization-controls-soc-suite-of-services
      • Governance, Risk and Compliance (GRC): https://en.wikipedia.org/wiki/Governance,_risk_management,_and_compliance
      • Customer Acquisition Cost (CAC): https://www.shopify.com/encyclopedia/customer-acquisition-cost
      • Net Revenue Retention (NRR): https://www.klipfolio.com/resources/articles/what-is-net-revenue-retention

      🏢 Companies

      • Sola Security: https://www.solasecurity.ai
      • Cider Security: https://www.cidersecurity.io
      • AppsFlyer: https://www.appsflyer.com
      • LivePerson: https://www.liveperson.com
      • Lovable: https://www.lovable.dev
      • Cursor: https://www.cursor.sh
      • Stripe: https://stripe.com
      • Monday.com: https://monday.com
      • Notion: https://www.notion.so
      • Wix: https://www.wix.com
      • Figma: https://www.figma.com
      • Canva: https://www.canva.com

      🎧 Podcast and Media

      • Lenny’s Podcast: https://www.lennyspodcast.com
      • Pattern Breakers Podcast: https://www.patternbreakers.com/podcast

      📚 Books and Articles

      • Pattern Breakers by Mike Maples Jr. & Peter Ziebelman: https://www.patternbreakers.com/book
      • The New AI Growth Playbook: https://www.lennyspodcast.com/the-new-ai-growth-playbook
      • The Rise of Cursor: https://www.lennyspodcast.com/the-rise-of-cursor

      #ProductLedGrowth #cybersecurity #SecondTimeFounder
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      49 min
    • Hard Truths from Indonesia’s Startup Scene (ep 64)

      Hard Truths from Indonesia’s Startup Scene (ep 64)
      Jan 13 2026
      Martyn Terpilowski shares a candid, finance-driven perspective on Indonesia’s startup ecosystem, venture capital culture, and the structural challenges facing innovation in emerging markets. Drawing on his background in hedge funds and years of operating a bootstrapped B2B company, he explains why many venture-backed businesses failed to build sustainable revenue models.The conversation explores why market size alone does not guarantee success, how unrealistic return expectations distort investment behavior, and why meritocracy and long-term thinking are essential for building resilient companies. Martyn also reflects on why Singapore has become a more attractive base for global expansion, the importance of regulatory trust, and the role of foreign investment in accelerating real innovation.📖 What You’ll Learn in This EpisodeWhy revenue quality matters more than growthThe limits of TAM-driven investment logicHow retention proves real product valueWhy meritocracy drives stronger companiesThe role of regulation in investor trustWhy Singapore attracts global capitalHow unrealistic VC expectations hurt foundersThe importance of long-term executionWhy innovation needs real incentivesHow market structure shapes outcomes🔔 Listen and SubscribeYouTube: https://www.youtube.com/@TheGeneralistsPodcastSpotify: https://open.spotify.com/show/2apfGY403NGr1EyTNkJfG4Apple Podcasts: https://podcasts.apple.com/sg/podcast/the-generalists👤 HostsMichael Smith Jr.: https://www.linkedin.com/in/smittysgp/Raz Kotler: https://www.linkedin.com/in/razkotler/👤 GuestMartyn Terpilowski: https://www.linkedin.com/in/martyn-terpilowski-66aba850/🔗 Resources and Links Mentioned📚 Concepts and ResearchVenture Capital: https://en.wikipedia.org/wiki/Venture_capitalTotal Addressable Market: https://en.wikipedia.org/wiki/Total_addressable_marketMeritocracy: https://en.wikipedia.org/wiki/MeritocracyForeign Direct Investment: https://en.wikipedia.org/wiki/Foreign_direct_investment🏢 Companies and ProductsBhumi Varta Technology: https://bvarta.comWeWork: https://www.wework.comHitachi: https://www.hitachi.comNTT: https://group.ntt/enGoldman Sachs: https://www.goldmansachs.com👥 People and ProfilesAdam Neumann: https://en.wikipedia.org/wiki/Adam_Neumann🌏 Additional ReadingIndonesia Economy Overview (World Bank):https://www.worldbank.org/en/country/indonesia
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      56 min
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