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The Gambling Files

The Gambling Files

De : Jon Bruford & Fintan Costello
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 The global gambling industry is fast moving and always changing, staying on top of things is hard for industry professionals. Join Jon Bruford (17 years covering the casino industry) and Fintan Costello (CEO at BonusFinder.com) each week as they discuss with leading international experts the latest issues within the gambling industry. If you want to stay up to date with the gambling industry and have a laugh along the way, then this is the show for you!TheGamblingFiles.com Economie Management Management et direction Politique et gouvernement
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  • RTFM 258: Revolutionising Casinos: AI and Data Insights with Anastasia Baran

    RTFM 258: Revolutionising Casinos: AI and Data Insights with Anastasia Baran
    Apr 23 2026
    This episode of The Gambling Files is brought to you by GLI, Optimove, World Gaming, and the letters A, X and G; also the colours purple and green(ish), and your neighbours Tiberius and Quetzalcoatl from just down the road. Explore how AI, data analytics, and innovative modelling are transforming the casino industry. From floor optimisation to customer experience improvements, learn from Anastasia Baran, COO of NQube, about the future of gaming technology.This episode offers practical insights into how data and AI are shaping modern casino strategies, highlighting both technical advancements and industry mindset shifts. Anastasia Baran shares her experience overcoming industry scepticism, emphasising the importance of trust and proven results in integrating AI.What we talk about, in a list:The evolution of AI in land-based casinos since 2016 and core services like slot floor optimisationHow detailed, granular data informs machine placement and purchasing decisionsThe impact of casino size on AI efficiency, with optimal floors around 80 to 100 machinesStrategies for reducing machine counts post-COVID without revenue lossThe psychological effects of machine popularity, scarcity, and distraction on player behaviourCommunication of data-driven insights versus traditional gut feel and experienceThe importance of data quality, cleaning, and establishing AI readiness in casinosOnline vs land-based casino model differences and opportunitiesChallenges in early AI adoption and overcoming industry scepticismCommunication strategies with traditional casino operators and building trustThe future of AI companies in gaming and potential IPOsChoice Quotes:"AI is not just a tool; it's a transformative force in the casino industry.""Data-driven decisions are reshaping how casinos operate and engage with players.""Trust and proven results are essential in overcoming industry scepticism towards AI."Chapters, but you might want to add a 30-45 seconds because of the intro and all that shiny stuff:00:00 - Introduction to the episode and guest Anastasia Baran 01:14 - Why Fintan is in 4K today: Equipment upgrades and story behind it 02:01 - The fascination with testing and word-shaped acronyms 03:36 - Difference between acronyms and initialisms explained (NASA vs FBI) 04:16 - Sponsorship segment: Gaming Laboratories International overview 05:27 - Discussion of Optimove's acquisition and its role in CRM and gamification 10:26 - Core of NQube's AI-driven slot floor optimisation and data granularity 12:04 - Casino size thresholds for effective AI application 15:04 - How data informs machine purchase decisions based on player response 17:00 - Segmenting players and machines with advanced algorithms 18:18 - Balancing machine placement and floor design for maximum revenue 22:10 - Removing machines to optimize for safety and revenue during COVID 24:52 - Impact of choice overload and psychological factors like scarcity 27:24 - Communicating and managing player perceptions and misinformation 28:10 - Experimental research on player detection of hold changes and social influence 33:36 - Challenges of early AI adoption and building industry trust 37:45 - Overcoming scepticism from experienced casino GMs 41:40 - Applications of AI in online vs land-based casinos 45:14 - Data quality, cleaning, and building AI readiness in casinos 47:08 - Loyalty programs versus in-floor machine data analysis 50:07 - Personal favourite casinos and memorable experiences 52:22 - Observing casino floors with a data-driven mindset 54:05 - Future IPO prospects for NQube and the AI boom 55:01 - Favourite Spielberg films and nostalgic experiences in VegasResources & Links:Gaming Laboratories International (GLI)NQUBEOptimoveWorld GamingAnastasia on LinkedIn - https://www.linkedin.com/in/anastasia-stasi-baran-2b761033/As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new-ish members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/...
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    57 min
  • RTFM 257: Crash Games: The Future of iGaming, with Aviatrix’s Anastasia Rimskaya

    RTFM 257: Crash Games: The Future of iGaming, with Aviatrix’s Anastasia Rimskaya
    Apr 16 2026
    Join us for an insightful conversation with Anastasia Rimskaya, Chief Account Officer at Aviatrix, as we delve into the evolution of crash games, their integration into mainstream iGaming, and the innovative features shaping the industry’s future. We get into the category’s rise (and rise), innovations within crash games, the difficulties of regulation and licensing, how the company might grow and move forward, and some neat new tricks we will be seeing soon… Of course, we go into way more than this, but you get the idea.Chapters (but add a bit, like 30 seconds, for the intro. Mind you, I chopped some out of it as well later on so… Hey, maybe these are just right!):00:00 - Welcome and guest introduction01:17 - What does Aviatrix do and their core product02:55 - Mechanics of the crash game and NFT airplane customisation04:42 - Mainstream adoption and market evolution06:33 - Social features: Skins, clans, and community engagement08:52 - Licensing and regulatory landscape11:14 - Dealing with regulators and compliance13:32 - Reputation and perception of crash games16:03 - Future trends and innovations in crash and iGaming18:47 - Expanding into slots, instant games, and metaverse experiences21:05 - Key markets and player demographics23:24 - The simplicity and universality of crash games25:00 - The concept of crash games as a 'perfection' in game design27:38 - Closing thoughts and upcoming game titles37:40 - Final remarks and contact informationThis episode offers a comprehensive look at how innovation, social features, and strategic regulation are shaping the future of crash and iGaming. Whether you're a game developer, operator, or enthusiast, you'll gain valuable insights into what makes these games engaging, compliant, and scalable across global markets.Choice Quotes:"The simplicity of crash games is their genius; anyone can pick it up in seconds.""NFT-enabled airplanes bring a unique customisation to the gaming experience.""Our focus is on creating AAA products with high-quality design and gamification.""Crash games have become a staple in casinos worldwide, a must-have in any portfolio.""We are always adding different gamifications and features to entertain players."Anastasia on LinkedIn - https://www.linkedin.com/in/anastasia-rimskaya/https://www.aviatrix.bet/As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new-ish members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/
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    39 min
  • RTFM 256: Inside cruise ship casinos, with Brad Broderick

    RTFM 256: Inside cruise ship casinos, with Brad Broderick
    Apr 9 2026
    Join us for an engaging conversation with Brad Broderick, Director of Casino Business Development at Norwegian Cruise Line Holdings. Discover the mechanics of casino operations at sea, how cruise lines adapt to regulations, and the unique demographic and cultural aspects of cruising. Plus, explore Canadian icons, industry resilience post-COVID, and Brad’s personal stories from the industry. What’s not to love?Stuff we talk about but in a bullet-point list:The logistics of casino operations on international waters, including currency and licensingHow Norwegian Cruise Line's onboard casino limits and game variety compare to land-based casinosThe demographic trends of cruise passengers, focusing on North American and European marketsTrends in themed cruises and large-scale charters for events and industry groupsThe impact of COVID-19 on cruising and expected future industry evolutionThe importance of networks, reputation, and personal style in the casino industryBrad's reflections on Canadian culture, icons, and his favourite placesChapters – but you might want to add 30 seconds or so because of the music and all that:(00:00) - Introduction to the podcast and Brad Broderick(02:08) - Industry gratitude and the importance of organizations like GLI(04:02) - Sponsorship shoutouts: Gaming Laboratories International and OptiMove(07:36) - Brad’s role and background, how he's shaped by UK influences(12:14) - Brad's foundation in the industry and Canadian influences(15:50) - The impact of Terry Fox as a Canadian hero(20:42) - Norwegian Cruise Line's fleet size and brands(23:37) - How onboard casino operations work, including currency and limits(27:37) - The demographic makeup of cruise passengers and future trends(31:56) - Cruise industry resilience and COVID-19 impacts(38:19) - Legal regulations and licensing for onboard casinos(45:11) - Game variety and the appeal of cruise ship gaming(50:54) - The allure of cruise destinations and activities(62:43) - Canadian culture, movies, and favourite icons(75:45) - Canadian film and music influences(77:35) - Brad’s favourite Canadian mountains(78:55) - Final thoughts on cruise industry advantages and futureBrad on LinkedIn - https://www.linkedin.com/in/bradbroderick/As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new-ish members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/
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    1 h et 21 min
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