In this episode, Peyton Fox discusses the importance of planning for Black Friday in July. She provides a checklist of things to do to set yourself up for success, including auditing past email performance, getting creative with promotions and subject lines, checking out what competitors did in previous years, focusing on email deliverability and authentication, and prepping assets and visuals for Black Friday. Planning ahead and taking these steps can help ensure a successful Black Friday sale.

https://community.klaviyo.com/show-tell-27/get-out-of-spam-our-go-to-steps-for-domain-reputation-repairing-4091

I'm excited to announce The Idea Inbox, a subscription service that provides customizable email templates for email marketing.

The Idea Inbox includes monthly email templates in both Figma and Canva, a content calendar for the following month, a swipe drive of top e-commerce emails for inspiration, and a group version with a monthly call.

The templates are designed for e-commerce brands but can be used by anyone. The conversation also discusses the origins of the Idea Inbox and how it can be a valuable resource for email marketers.

Join The Idea Inbox: https://www.theideainbox.com/join

In this episode, Peyton Fox discusses how non-design majors can develop their design skills related to email marketing or web design. She shares her own experience of starting in email marketing without a design background and provides tips on how to break into the field.

Peyton recommends creating a collection of email inspirations, using design tools like Figma or Canva, and building sample emails for brands to improve skills. She also introduces her subscription service, the Idea Inbox, which provides customizable email templates and a content calendar for e-commerce brands.

She also dives into:

• Non-design majors can develop their design skills for email marketing or web design by starting with doing and experimenting.
• Creating a collection of email inspirations from e-commerce brands can help in understanding effective email design strategies.
• Using design tools like Figma or Canva can aid in building and customizing email templates.
• Building sample emails for brands, even for free, can help in gaining experience and improving skills.
• The Idea Inbox subscription service provides customizable email templates and a content calendar for e-commerce brands.

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Join The Idea Inbox: https://theideainbox.com

For more insights and personalized advice, visit ⁠⁠⁠⁠Spark Bridge Digital⁠⁠⁠⁠, and reach out to Peyton at ⁠⁠⁠⁠peytonfox@sparkbridgedigital.com⁠⁠⁠⁠ for any feedback.