In this episode of The Franchised Podcast, we interview franchise resale expert George Pomfret to unpack how franchise resales really work and why trust is the deciding factor for today’s buyers.

We explore:

• What motivates modern franchise resale buyers
• What instantly turns them off
• Why proof of performance and preparation matter more than price when selling a franchise.

A must-listen for franchisors, franchisees, and anyone exploring franchise resales, business exit strategies, or franchise investment opportunities.

In this episode of The Franchised Podcast, Ed Purnell sits down with Imogen Clarke to talk candidly about franchising, franchise development, recruitment, and the culture that underpins successful franchise networks.

Drawing on her experience at Home Instead, Imogen shares why franchising is ultimately about people and relationships, how strong culture becomes a competitive advantage, and why trusting your instincts matters when recruiting franchisees.

The conversation explores common recruitment mistakes, the responsibility of protecting brand integrity, and why negativity and gossip harm the franchising industry as a whole.

Beyond the business, Imogen reflects on personal growth, balancing career and parenting, and how music plays a role in motivation, leadership, and mindset.

This episode is for franchisors, franchise developers, and anyone considering franchising who wants a realistic, thoughtful look at what it takes to build and grow a franchise the right way.

In this episode, we cover:

• Franchise development and recruitment best practice

• The role of culture in successful franchise networks

• Learning from mistakes in franchisee recruitment

• Collaboration vs competition in franchising

• Protecting brand integrity and industry reputation

• Personal growth, parenting, and leadership

• Music as motivation and inspiration

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Jim’s Group added 2,000 franchisees in 6 years, and their recruitment engine wasn’t built on ads…

It was built on content.More specifically:Podcasting.Storytelling.Human connection at scale.In this uncut interview, Joel explains:

• Why a content-first strategy transformed their recruitment
• How podcasting deepened trust with prospects long before a call
• The systems behind their consistent flow of highly aligned franchisees
• The mindset shift that other franchisors overlook
• The power of letting the network tell the story

If you want to understand how modern franchise recruitment actually works, this is essential watching.