In this episode of The Franchised Podcast, Ed Purnell sits down with Imogen Clarke to talk candidly about franchising, franchise development, recruitment, and the culture that underpins successful franchise networks.

Drawing on her experience at Home Instead, Imogen shares why franchising is ultimately about people and relationships, how strong culture becomes a competitive advantage, and why trusting your instincts matters when recruiting franchisees.

The conversation explores common recruitment mistakes, the responsibility of protecting brand integrity, and why negativity and gossip harm the franchising industry as a whole.

Beyond the business, Imogen reflects on personal growth, balancing career and parenting, and how music plays a role in motivation, leadership, and mindset.

This episode is for franchisors, franchise developers, and anyone considering franchising who wants a realistic, thoughtful look at what it takes to build and grow a franchise the right way.

In this episode, we cover:

• Franchise development and recruitment best practice

• The role of culture in successful franchise networks

• Learning from mistakes in franchisee recruitment

• Collaboration vs competition in franchising

• Protecting brand integrity and industry reputation

• Personal growth, parenting, and leadership

• Music as motivation and inspiration

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