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Sequel Brands is building the next generation of wellness franchises—and the team behind Club Pilates, CycleBar, StretchLab, and YogaSix is doing it again. In this episode, Chief Sales Officer Jen Cain breaks down the full Sequel portfolio, the brand-new Ultimate Longevity Center with Gary Brecka and Tony Robbins, and why this franchise model is built differently.

We cover the four core brands: Pilates Addiction and its proprietary Winduformer that combines four apparatuses in a 1,500 sq ft footprint. Body20's wireless EMS training that replaces heavy weights with muscle-accelerating group sessions. iFlex Stretch Studios for daily mobility and injury prevention. And Beam Light Sauna, featuring infrared plus red, blue, and first-to-market green light therapy for cellular recovery.

Then comes the big one—the Ultimate Longevity Center, created with longevity expert Gary Brecka and powered by Tony Robbins' Life Force. Three zones: the Playground (hyperbaric chambers, infrared, cryo), the Lab (bloodwork, peptides, IVs, personalized protocols), and the Apothecary (curated supplements for energy, recovery, and healthspan). This is the first franchise concept to bring elite longevity protocols to everyday consumers at scale.

We get into territory design, investment range, the executive ownership model vs. owner-operator burnout, data-driven territory mapping, market availability, and which franchisee profiles are winning in wellness right now.

If you're exploring wellness franchise opportunities, researching longevity business models, or want to understand how the franchise industry's top operators are building what's next—this is the episode.

Hit follow, share with someone exploring franchise ownership, and leave a review. Tell us which concept you want in your city.

📞 Send your questions for an upcoming episode: 305-710-0050 🌐 Subscribe at www.thefranchiseinsiders.com

From your pals in franchise ownership, Jack and Jill Johnson.

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Ready to rethink what a “niche” franchise can do? We’re joined by Storm Miller, director of franchise development at Rep’M Group, to dig into the surprisingly large world of cabinet restoration and why institutional capital loves this space. Storm explains how Renew Medic spun out of a legacy brand after franchisees found cabinet jobs paid 10x more than typical furniture fixes, then lined up national insurance relationships to feed consistent, high-value work.

We get specific about the numbers. Territories are pre-mapped using owner-occupied homes, with insurance data showing steady demand from everyday water and fire incidents. ITEM 19 data: With average tickets around $8,000 and fewer direct competitors, operators can build multi-million-dollar shops supported by CNC machines, edge banders, and trained techs who restore, store, and reinstall with precision. Storm walks through the ITEM 19 and a Denver operator’s $5.8M revenue and seven-figure EBITDA displayed within, including material costs that can sit near 8 to 10 percent, and payment cycles that land closer to 30 days than 90. It’s a rare three-way win: insurers cut claim costs, mitigation partners speed up cycles, and homeowners stay in their routines without months-long tear-outs.

We also tackle the why behind the investment: 7,500 to 10,000 square feet of light industrial space, scalable equipment that qualifies for Section 179, and a workflow designed to keep jobs moving fast. If you’re a white-collar leader comfortable managing blue-collar teams, this model rewards hands-on ownership early and thoughtful delegation later. We cover real estate as a long-term lever, exit planning from day one, and how Discovery Day in Memphis lets candidates see the operation, training center, and leadership up close.

Curious whether a need-based, B2B engine with national accounts and large territories fits your goals for 2026? Tap play, subscribe for more frank breakdowns of profitable franchise models, and leave a review with your top question so we can dive deeper next time.

Visit www.thefranchiseinsiders.com to subscribe.
Send us your questions for an upcoming episode at 305-710-0050.
From your pals in franchise ownership, Jack and Jill Johnson.

The Franchise Insiders

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Text: 305-710-0050

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Imagine a home services business that turns heads, sparks referrals without begging for them, and actually gives families their Saturdays back. That’s the vision behind Waterloo Turf — and in this episode of We Bought a Franchise, we sit down with founders Lance Ingram and Tim Lovett to unpack how they’re building the first true national artificial turf brand.

We start with the origin story. Lance walked away from a traditional corporate path, returned to turf, and validated the model across Austin and San Antonio before ever thinking about franchising. Tim came from a large home services platform and saw turf as a rare opportunity: a niche category with high-ticket installs, low capital requirements, and almost no national competition. Instead of rushing to sell franchises, they raised capital first, built infrastructure, and designed a support system meant to scale responsibly.

From there, we dig into the operating model. Waterloo Turf uses generous territories (350,000 population), subcontracted crews, and a single wrapped sales vehicle to keep startup costs lean while preserving room to grow. New owners aren’t burdened with real estate, inventory, or large payrolls — and the launch sequence is designed to get franchisees to revenue in roughly 75 days, not “someday.”

We also talk numbers — responsibly. Waterloo shares a combined Item 19 P&L from Austin and San Antonio showing a little over $2M in revenue with approximately 16% EBITDA, along with how owner-operators can improve margins by replacing a manager. We break down how marketing actually works in this business: national brand and content layered with local hustle, referral relationships, and what Lance calls “donut economics.”

One of the most interesting pieces of the model is the Fresh & Clean maintenance program. Turf isn’t truly “set it and forget it,” and Waterloo leaned into that reality by creating a recurring service that protects installs, improves longevity, and drives ongoing client touchpoints. The result is better reviews, more referrals, and an additional revenue stream that stabilizes the business.

You’ll also hear how turf stretches beyond the typical backyard install — into putting greens, indoor gyms, golf simulators, dog facilities, and commercial spaces — and why those projects often compound through a powerful referral flywheel. We cover supplier relationships, national pricing leverage, turf coaches who fly out to ensure five-star first installs, and why staying focused (no stadium fields, no bolt-on trades) keeps execution tight.

If you’re comparing traditional home services like HVAC, plumbing, or roofing, this episode offers a contrarian perspective. Those categories are crowded with private-equity-backed platforms. Turf isn’t. Waterloo owners often compete against generalist landscapers, giving them a real chance to become the turf authority in their market.

If this conversation sparks interest, don’t guess whether a turf franchise — or any franchise — is right for you.

👉 Visit https://www.thefranchiseinsiders.com
and take our free 3-Minute Franchise Fit.
It’s personalized, data-driven, and built to help you identify the right model for your capital, goals, and lifestyle — or confirm that now isn’t the right time

The Franchise Insiders

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Text: 305-710-0050

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