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Sequel Brands is building the next generation of wellness franchises—and the team behind Club Pilates, CycleBar, StretchLab, and YogaSix is doing it again. In this episode, Chief Sales Officer Jen Cain breaks down the full Sequel portfolio, the brand-new Ultimate Longevity Center with Gary Brecka and Tony Robbins, and why this franchise model is built differently.

We cover the four core brands: Pilates Addiction and its proprietary Winduformer that combines four apparatuses in a 1,500 sq ft footprint. Body20's wireless EMS training that replaces heavy weights with muscle-accelerating group sessions. iFlex Stretch Studios for daily mobility and injury prevention. And Beam Light Sauna, featuring infrared plus red, blue, and first-to-market green light therapy for cellular recovery.

Then comes the big one—the Ultimate Longevity Center, created with longevity expert Gary Brecka and powered by Tony Robbins' Life Force. Three zones: the Playground (hyperbaric chambers, infrared, cryo), the Lab (bloodwork, peptides, IVs, personalized protocols), and the Apothecary (curated supplements for energy, recovery, and healthspan). This is the first franchise concept to bring elite longevity protocols to everyday consumers at scale.

We get into territory design, investment range, the executive ownership model vs. owner-operator burnout, data-driven territory mapping, market availability, and which franchisee profiles are winning in wellness right now.

If you're exploring wellness franchise opportunities, researching longevity business models, or want to understand how the franchise industry's top operators are building what's next—this is the episode.

Hit follow, share with someone exploring franchise ownership, and leave a review. Tell us which concept you want in your city.

📞 Send your questions for an upcoming episode: 305-710-0050 🌐 Subscribe at www.thefranchiseinsiders.com

From your pals in franchise ownership, Jack and Jill Johnson.

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