Couverture de The Flower Files: The Wildly Native Podcast

The Flower Files: The Wildly Native Podcast

The Flower Files: The Wildly Native Podcast

De : Liza Goetz
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The Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business.


Each episode dives into the honest, behind-the-scenes realities of running a small flower farm — from growing cut flowers and seasonal planning to pricing, farmers market sales, and creative ways to connect with customers. You’ll hear conversations about simple gardening, sustainable growing practices, and what it really takes to make flowers profitable without losing the joy of growing them.


Whether you’re just starting out or scaling an established operation, The Flower Files offers florist education, flower business tips, and encouragement rooted in experience. This podcast is for anyone interested in Growing flowers, is a flower lover, if you want to start selling flowers, growing locally, and building a thoughtful, sustainable flower farming business that fits real life.


Subscribe to The Flower Files for weekly conversations that help you grow smarter, sell confidently, and stay inspired by flowers.


© 2026 The Flower Files: The Wildly Native Podcast
Direction Economie Management et direction
Épisodes
  • Ep 137 - Before You Buy a Hoop House, Listen to This — with Farmer’s Friend
    Oct 20 2026

    One good tool can completely change the economics of a small farm—especially when it solves a job that quietly eats away at your time. In this episode, we sit down with Jonathan from Farmers Friend to hear the story behind the Greens Harvester and how a challenge from Elliot Coleman sparked years of prototypes, problem-solving, and innovation. We also explore how listening closely to growers has shaped everything from silage tarps to tunnels and tools designed to make small farms more efficient.

    We also dig into the practical side of farm infrastructure, including tunnel placement, season extension, weed suppression, and why ergonomics matter when your body is one of your most valuable farm assets. For flower growers, we talk about dedicated planting patterns for Quick-Plant landscape fabric that can simplify spacing and save hours in the field. If you’re looking for smarter ways to grow, protect your crops, and make farm work more sustainable, this conversation is packed with ideas worth considering.

    The Flower Files Podcast Instagram 🌿

    https://www.instagram.com/the.flowerfilespodcast

    Wildly Native Flower Farm Instagram 🌸

    https://www.instagram.com/wildlynativeflowerfarm

    Find more of everything on our website!!

    https://wildlynativeflowerfarm.com/

    Grab a copy of our latest guide - The Garden Planning Guide 🪴

    https://www.wildlynativeflowerfarm.com/learn/garden-planning-guide

    Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻

    https://www.wildlynativeflowerfarm.com/learn/top-cutting-flowers-for-your-garden

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    1 h et 8 min
  • Ep 136 - From the Maine Woods to Your Bouquet: The Wild World of Foraged Greens
    Oct 13 2026

    One whiff of balsam fir can transport you straight to the holidays. In this episode, I’m joined by Danielle, owner of Mainely Wild, who sustainably forages balsam fir and other woodland greens across downeast Maine and ships them to florists and makers around the country. We explore what makes premium holiday greenery last, why timing harvest around hard frosts matters, and how thoughtful foraging can actually encourage healthy regrowth.

    We also step behind the scenes of Danielle’s seasonal business, from hauling bundles out of the woods to building a brand rooted in place, quality, and story. Along the way, we talk wreath making, creative uses for foraged fir, and the unexpected ways these woodland ingredients are finding their way into everything from floral design to beverages. If you love holiday greens—or simply want to understand where the materials in your designs come from—this conversation brings the Maine woods right to your worktable.

    The Flower Files Podcast Instagram 🌿

    https://www.instagram.com/the.flowerfilespodcast

    Wildly Native Flower Farm Instagram 🌸

    https://www.instagram.com/wildlynativeflowerfarm

    Find more of everything on our website!!

    https://wildlynativeflowerfarm.com/

    Grab a copy of our latest guide - The Garden Planning Guide 🪴

    https://www.wildlynativeflowerfarm.com/learn/garden-planning-guide

    Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻

    https://www.wildlynativeflowerfarm.com/learn/top-cutting-flowers-for-your-garden

    Afficher plus Afficher moins
    25 min
  • Ep 135 - Can We Make Bees Pesticide-Proof? The Science That Could Change Pollinator Protection
    Oct 6 2026

    What if protecting pollinators isn’t only about reducing pesticides, but helping bees survive the exposure already happening? In this episode, I’m joined by science journalist Gary W. Hartley to explore emerging research into a “bee detox”—nature-inspired microparticles designed to bind pesticides inside a bee’s gut. We look beyond the exciting early results to what it would actually take for this science to work in real hives, real fields, and a changing agricultural landscape.

    We also zoom out from honey bees to the wild and solitary bees quietly doing essential pollination work, and ask some harder questions about where innovation fits into true conservation. Could protecting managed bees unintentionally reduce pressure to change pesticide practices, and what does that mean for the rest of the ecosystem? If you care about pollinators, sustainable growing, and the science shaping the future of agriculture, this conversation offers a fascinating look at both the promise—and complexity—of finding better solutions.

    The Flower Files Podcast Instagram 🌿

    https://www.instagram.com/the.flowerfilespodcast

    Wildly Native Flower Farm Instagram 🌸

    https://www.instagram.com/wildlynativeflowerfarm

    Find more of everything on our website!!

    https://wildlynativeflowerfarm.com/

    Grab a copy of our latest guide - The Garden Planning Guide 🪴

    https://www.wildlynativeflowerfarm.com/learn/garden-planning-guide

    Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻

    https://www.wildlynativeflowerfarm.com/learn/top-cutting-flowers-for-your-garden

    Afficher plus Afficher moins
    44 min
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