Couverture de The Flower Files: The Wildly Native Podcast

The Flower Files: The Wildly Native Podcast

The Flower Files: The Wildly Native Podcast

De : Liza Goetz
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The Flower Files is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers and turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on cut flower farming, selling flowers, and building a local flower business.

Each episode dives into the honest, behind-the-scenes realities of running a small flower farm — from growing cut flowers and seasonal planning to pricing, farmers market sales, and creative ways to connect with customers. You’ll hear conversations about simple gardening, sustainable growing practices, and what it really takes to make flowers profitable without losing the joy of growing them.

Whether you’re just starting out or scaling an established operation, The Flower Files offers florist education, flower business tips, and encouragement rooted in experience. This podcast is for anyone interested in Growing flowers, is a flower lover, if you want to start selling flowers, growing locally, and building a thoughtful, sustainable flower farming business that fits real life.

Subscribe to The Flower Files for weekly conversations that help you grow smarter, sell confidently, and stay inspired by flowers.


© 2026 The Flower Files: The Wildly Native Podcast
Direction Economie Management et direction
Épisodes
  • Ep 111 - Spring Clean-Up Of Your Garden - What To Trim And What To Keep
    Apr 21 2026

    Spring hits and suddenly we want to cut everything down and make the garden look “done”—but that’s often how plants get damaged, pollinator habitat disappears, and weeds take over. In this episode, we take a smarter approach to spring cleanup, grounded in one simple truth: not everything that looks dead is dead, and timing matters more than tidiness. You’ll learn what to cut now, what to compost, and when disease means removal—not recycling.

    We also focus on what to leave, from hollow stems that shelter native bees to leaf litter that feeds your soil and holds moisture. With practical timing tips like the 50-degree rule and a simple, step-by-step cleanup strategy, you’ll build a healthier, more resilient garden without the overwhelm. If you want stronger blooms and a system that works with nature, this episode will shift how you see spring.

    The Flower Files Podcast Instagram 🌿

    https://www.instagram.com/the.flowerfilespodcast

    Wildly Native Flower Farm Instagram 🌸

    https://www.instagram.com/wildlynativeflowerfarm

    Find more of everything on our website!!

    https://wildlynativeflowerfarm.com/

    Grab a copy of our latest guide - The Garden Planning Guide 🪴

    https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1

    Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻

    https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

    Afficher plus Afficher moins
    25 min
  • Ep 110 - “Market Booth Magic: How We Stop Shoppers in Their Tracks”
    Apr 14 2026

    Most shoppers don’t walk into a farmers market planning to buy flowers—and that’s exactly why your booth matters more than you think. In this episode, we break down what actually makes people stop, look, and buy, with practical strategies that cut through the noise of a busy market. From layout and product grouping to signage and pricing, we show how to create a booth that feels clear, magnetic, and easy to shop.

    We also get into the human side of selling—your presence, your energy, and how small interactions shape buying decisions. You’ll learn simple, low-pressure ways to guide customers, reduce overwhelm, and turn browsers into buyers without feeling pushy. If you want a booth people remember (and return to), this episode gives you a plan that works in the real world.

    The Flower Files Podcast Instagram 🌿

    https://www.instagram.com/the.flowerfilespodcast

    Wildly Native Flower Farm Instagram 🌸

    https://www.instagram.com/wildlynativeflowerfarm

    Find more of everything on our website!!

    https://wildlynativeflowerfarm.com/

    Grab a copy of our latest guide - The Garden Planning Guide 🪴

    https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1

    Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻

    https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

    Afficher plus Afficher moins
    22 min
  • Ep 109 - Farmers Market Politics - Things You Never Thought of and How to Survive
    Apr 7 2026

    Farmers markets look like pure community—until you start selling. In this episode, we pull back the curtain on the unspoken rules, quiet competition, and real dynamics vendors navigate each week, especially for flower farmers and florists who thought the job was simply growing beautiful blooms. From booth placement and category limits to the tension that starts when customers compare a $30 bouquet to an $18 one, we talk honestly about how to hold your value without racing to the bottom.

    We also dig into the relationships that truly shape your market experience—from building trust with market managers to navigating copycats, comparison, and vendor gossip. With practical strategies and real farm perspective, we share how consistency, creativity, and clear systems keep your brand stronger than any trend or tension. If you’ve ever left the market feeling proud, exhausted, or both, this conversation will feel like the vendor chat you wish happened sooner.

    The Flower Files Podcast Instagram 🌿

    https://www.instagram.com/the.flowerfilespodcast

    Wildly Native Flower Farm Instagram 🌸

    https://www.instagram.com/wildlynativeflowerfarm

    Find more of everything on our website!!

    https://wildlynativeflowerfarm.com/

    Grab a copy of our latest guide - The Garden Planning Guide 🪴

    https://liza-goetz.mykajabi.com/gardenguide-page-wildly-native-flower-farm-1

    Not sure what to grow? Find out our Top Cutting Flowers for your Garden 🌻

    https://liza-goetz.mykajabi.com/top-cutting-flowers-for-your-garden-wildly-native-flower-farm-1

    Afficher plus Afficher moins
    17 min
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