In the 31st episode of The Extensionists, co-hosts Jay Whetter and Toban Dyck sit down with David Lazarenko, partner and executive vice president at ThinkShift, to talk about the world of advertising and what those in agriculture extension can learn from it.

The three talk about notable ads – which ones are good and which ones don’t resonate. They discuss how people aren’t remembering ads as much anymore, and why experience is more important now.

The three also talk about David’s love of comic books, the intricacy of storytelling, and how these relate to advertising and extension. They discuss AI and the impact it is and will have on the world of advertising, and finally they debate the role agencies will play in the future in advertising and why strategy is important.

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The Extensionists - Conversations with Great Thinkers in Agriculture is a Burr Forest Group production with new episodes airing every other week on Tuesdays. Hosts Toban Dyck and Jay Whetter have in-depth conversations with industry experts, researchers, innovators, and farmers about the latest developments in agriculture and their implications. With a focus on making complex agricultural topics accessible and engaging, The Extensionists bridges the gap between research and farming by connecting the agricultural community to great ideas and thinkers.

The Extensionists is produced and edited by Abby Wall, coordinated by Ashley Robinson, and designed by Michelle Houlden.

In the 30th episode of The Extensionists, co-hosts Jay Whetter and Toban Dyck sit down with Franck Carisey, the owner of Uluwehi Coffee Farm in Hawaii, to learn about coffee farming and how important extension is to running his operation.

Franck talks about growing up in France, moving to the United States, and how he ended up - rather recently - becoming a coffee farmer in the Kona region on the Big Island of Hawaii. He shares the story of how he started his farm from scratch, from a book.

Franck talks about how he works with extension services through the United States Department of Agriculture and University of Hawaii. And even though Franck only started his farm within the last five years, he’s started to have other producers reach out for help with their operations.

The three also discuss what life is like living in Hawaii, and if running a coffee farm is really a retirement job.

Thank you to our episode sponsor SaskOilseeds.

Website: https://theextensionists.com

X: https://x.com/thextensionists

LinkedIn: https://www.linkedin.com/company/104093329/

Facebook: https://www.facebook.com/profile.php?id=61563563092114

Instagram: https://www.instagram.com/theextensionists/

YouTube: https://www.youtube.com/@TheExtensionists

TikTok: https://www.tiktok.com/@theextensionists

Bluesky: https://bsky.app/profile/theextensionists.bsky.social

The Extensionists - Conversations with Great Thinkers in Agriculture is a Burr Forest Group production with new episodes airing every other week on Tuesdays. Hosts Toban Dyck and Jay Whetter have in-depth conversations with industry experts, researchers, innovators, and farmers about the latest developments in agriculture and their implications. With a focus on making complex agricultural topics accessible and engaging, The Extensionists bridges the gap between research and farming by connecting the agricultural community to great ideas and thinkers.

The Extensionists is produced and edited by Abby Wall, coordinated by Ashley Robinson, and designed by Michelle Houlden.

In the 29th episode of The Extensionists, co-hosts Jay Whetter and Toban Dyck are at Ag Days for our first ever live recording with media personality Dez Daniels. They talk with Dez about her childhood growing up on a farm in Ituna, Sask. At the time she wasn’t a big fan of farm life and wanted to get away, but now, looking back, she appreciates it.

She also discusses her time as host of the popular show Great Tastes of Manitoba. Dez talks about the magic of tv and shares tips for how to do interviews and tell stories visually. Toban and Dez discuss the hour of writing they do a day and how this could be used for board meetings.

The three also talk about connecting through empathy and holding space. They discuss why this is important for extension and making hard decisions on the farm.

To be noted, the audio quality has an echo at the start of the episode but is clearer after the first 10 minutes.

Website: https://theextensionists.com

X: https://x.com/thextensionists

LinkedIn: https://www.linkedin.com/company/104093329/

Facebook: https://www.facebook.com/profile.php?id=61563563092114

Instagram: https://www.instagram.com/theextensionists/

YouTube: https://www.youtube.com/@TheExtensionists

TikTok: https://www.tiktok.com/@theextensionists

Bluesky: https://bsky.app/profile/theextensionists.bsky.social

The Extensionists - Conversations with Great Thinkers in Agriculture is a Burr Forest Group production with new episodes airing every other week on Tuesdays. Hosts Toban Dyck and Jay Whetter have in-depth conversations with industry experts, researchers, innovators, and farmers about the latest developments in agriculture and their implications. With a focus on making complex agricultural topics accessible and engaging, The Extensionists bridges the gap between research and farming by connecting the agricultural community to great ideas and thinkers.

The Extensionists is produced and edited by Abby Wall, coordinated by Ashley Robinson, and designed by Michelle Houlden.