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You have products or services that still bring in revenue—but they may no longer match where you’re headed. In this episode, we explore how to make the hard call between steady income and clear direction, including how legacy offers can dilute your funnel, confuse your market, and anchor your positioning to who you used to be.

You’ll hear practical ways to decide whether to keep, refresh, update, or retire older books, courses, and content based on industry speed of change, relevance, and actual sales performance—plus why sometimes the market is telling you it’s time to move on. You’ll also learn why archiving matters (even when you stop selling something), and how to store old assets safely so you can revisit them later.

The episode wraps with resources to help you turn your expertise into a book and to clarify your message so your marketing works better.

The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.

Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.

Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.

Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.

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Brad Hauck Proficlix.com.au
Dixie Carlton Indieexpertspublishing.com

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In this episode, we look at the critical importance of story selection over storytelling techniques. Hosts Dixie and Brad discuss how the most meaningful and impactful stories can transform audience perception and inspire action.

They share insights on how to recognize stories that resonate, the practice and stagecraft involved in effective storytelling, and how to use personal experiences to create memorable, emotionally engaging narratives.

The conversation touches on the importance of metaphor frameworks, the role of AI in enhancing but not replacing authentic stories, and practical tips for integrating storytelling into your presentations.

Whether you're a seasoned speaker or just getting started, this episode offers valuable advice on making your stories impactful and earning the audience’s belief.

The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.

Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.

Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.

Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.

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Brad Hauck Proficlix.com.au
Dixie Carlton Indieexpertspublishing.com

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In this episode, we dive deep into the crucial topic of brand clarity and reputation. Discover why you don't get to decide what you're known for – the market does! Learn how to audit your reputation without awkward conversations, and how your existing content may be working against the positioning you want.

Join Dixie and Brad as they unravel the importance of consistent messaging, how to determine your true market perception, and the value of working with a specialist coach. This video is packed with valuable insights on refining your brand, effectively using tools like ChatGPT, and ensuring your content consistently reflects your desired reputation.

Don't miss out on transforming how you're perceived in the market!

The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.

Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.

Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.

Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.

FIND US

Brad Hauck Proficlix.com.au
Dixie Carlton Indieexpertspublishing.com

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In this episode, Brad and Dixie tackle a thought-provoking question: Are you giving away so much value that people never need to hire you? Join them as they discuss the balance between being helpful and maintaining your authority. L

earn about the hidden costs of over-sharing, strategies for what to give away and what to hold back, and practical tips for turning free value into paying clients. Whether you're a speaker, author, or consultant, this conversation will help you better understand your sales process and how to structure your offerings to leave people wanting more.

Tune in for insights on building a more effective funnel, using psychology in sales, and leveraging AI tools to refine your approach.

The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.

Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.

Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.

Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.

FIND US

Brad Hauck Proficlix.com.au
Dixie Carlton Indieexpertspublishing.com

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In this episode, we explore strategies to boost your book sales for the new year. Join Brad and Dixie as they discuss how to improve your book's online presence, optimize Amazon listings, and increase your chances of getting more reviews.

Learn the importance of selecting the right marketplace, updating book descriptions, and leveraging Amazon ads. Tune in to gain insight into maximizing your book's impact and reach. Don't miss Dixie's expert tips for nonfiction authors looking to enhance their speaking careers and market presence. Subscribe for more valuable advice!

The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.

Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.

Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.

Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.

FIND US

Brad Hauck Proficlix.com.au
Dixie Carlton Indieexpertspublishing.com

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In this episode of Experts Journey, hosts Brad Hauck and Dixie Carlton discuss the essential elements critical collateral for speakers and authors need to focus on to kickstart 2026 effectively.

They discuss the importance of having a strong lead magnet, a well-developed landing page, and an updated speaker one-sheet. The discussion emphasizes the significance of evolving your branding while maintaining consistency, reviewing past strategies, and ensuring your marketing efforts are targeted and effective.

They also touch on the importance of periodically reassessing your market and refining your niche to stay relevant and competitive.

The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.

Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.

Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.

Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.

FIND US

Brad Hauck Proficlix.com.au
Dixie Carlton Indieexpertspublishing.com

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In this episode of 'The Experts Journey,' hosts Brad and Dixie reflect on the highs and achievements of 2025, discussing past experiences and future plans. They highlight the milestones of their podcast, now at 46 episodes, and ongoing projects like their 'Conference in a Book' series. They discuss their personal routines over the holiday season, the benefits of using AI in business, and future goals. Listeners are encouraged to set goals and prepare for the new year with actionable steps. The episode wraps up with holiday greetings and a call to subscribe and check out their published books.

The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.

Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.

Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.

Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.

FIND US

Brad Hauck Proficlix.com.au
Dixie Carlton Indieexpertspublishing.com

Talk To Us Directly

In this episode, hosts Dixie Carlton and Brad Hauck dive deep into the intricacies of setting up effective subscription models. They discuss the importance of delivering ongoing value, pricing strategies, and software options.

The conversation also covers planning with the end goal in mind, growing a subscriber base, and how to avoid common pitfalls. Whether you're a speaker, author, or entrepreneur, this episode offers valuable insights into building a sustainable subscription-based business.

The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.

Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.

Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.

Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.

FIND US

Brad Hauck Proficlix.com.au
Dixie Carlton Indieexpertspublishing.com