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You have products or services that still bring in revenue—but they may no longer match where you’re headed. In this episode, we explore how to make the hard call between steady income and clear direction, including how legacy offers can dilute your funnel, confuse your market, and anchor your positioning to who you used to be.

You’ll hear practical ways to decide whether to keep, refresh, update, or retire older books, courses, and content based on industry speed of change, relevance, and actual sales performance—plus why sometimes the market is telling you it’s time to move on. You’ll also learn why archiving matters (even when you stop selling something), and how to store old assets safely so you can revisit them later.

The episode wraps with resources to help you turn your expertise into a book and to clarify your message so your marketing works better.

The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide.

Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career.

Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing.

Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed.

FIND US

Brad Hauck Proficlix.com.au
Dixie Carlton Indieexpertspublishing.com