Anastasia Rossinsky is the founder of A Market Social, a Miami-based marketing and branding boutique specializing in digital marketing, brand development, and social media management. With over 10 years of experience in digital marketing and branding, she's built a reputation for creating engaging content and growing social media presence for companies across various industries. Annie has recently launched Women Who Miami, a community and resource platform dedicated to helping women turn their side hustles into profitable full-time businesses through podcasts, events, and business education.

What You'll Learn

- The two critical mistakes that can kill your startup before it begins (fear and lack of boundaries)

- Why you can literally start a business with nothing - and should

- How to avoid analysis paralysis and stop overthinking your launch

- Why branding must come before any marketing efforts

- The danger of losing your authentic voice to AI-generated content

- How to successfully rebrand without alienating your existing customers

- The importance of building authentic personal brands in today's accessible business world

Key Takeaways

- The Nothing-to-Something Reality: You don't need perfect logos, websites, or investors to start. If you're solving a real problem, business will come - Annie built her first clients through proposals before even having a website.

- Boundaries Equal Value: Working 24/7 and responding to 3 AM emails doesn't show dedication - it shows desperation. Setting boundaries makes you look professional and prevents burnout while maintaining creative energy.

- Branding Before Marketing: Marketing without a solid brand foundation is like using a megaphone with no message. Consistent branding builds trust and recognition - people need to know what to expect from you.

- AI Enhancement vs. Replacement: Use AI for productivity, operations, and background tasks, but never replace the human connection that makes brands authentic and relatable.

About A Market Social & Women Who Miami

A Market Social provides comprehensive marketing and branding services for businesses looking to bridge the gap between their brand and consumers. Women Who Miami is Annie's community platform offering podcasts, events, and resources specifically designed to help women entrepreneurs scale their side hustles into profitable businesses.

Connect with Anastasia

Website: womenwhomiami.com

Sponsored by We Feature You PR - Helping entrepreneurs build thought leadership through strategic podcast placements and launching their own shows.

Ready to amplify your voice? Get in touch today.

Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform!

• (00:00:00) - Annie Rosinsky on How to Start a Business With Nothing
• (00:01:21) - What Would You Do If You Started a Business Again?
• (00:04:39) - How to start and grow a business on your own
• (00:07:31) - MIAMI Business Community
• (00:10:53) - Brand Management Prioritizes Marketing
• (00:16:07) - How to Tell a Woman's Brand Story
• (00:17:55) - How to Build a Personal Brand with Women
• (00:19:00) - The Authenticity of AI
• (00:22:08) - How To Do A Brand Rebrand?

Philip Hill is the founder and CEO of Purebred Marketing, a top DTC agency focused on igniting growth for brands through affiliate programs and high-performing websites fueled by SEO and CRO. He's been a serial entrepreneur in the e-commerce space for 15 years, having worked with over 100 brands like Solo Stove, Pet Supermarket, and Snap Supplements, driving over $200 million in client revenue. Remarkably, he dropped out of college just 18 hours before graduation to launch his first business.

What You'll Learn:

- How to properly diagnose what's actually wrong when customer acquisition costs are rising

- Why looking at surface-level data can lead to devastating business decisions

- The power of integrated marketing ecosystems vs. isolated channel approaches

- How to build and manage commission-only affiliate sales teams for DTC brands

- Strategic approaches to choosing the right sales channels for your product type

- Why AI amplification beats AI replacement in modern business operations

- Data-driven strategies for improving conversion rates across all marketing channels

Key Takeaways:

- The Ecosystem Effect: Don't pause one marketing channel when performance drops - SEO, Facebook ads, and other channels work synergistically. Stopping one can hurt the performance of others, creating a downward spiral that looks like everything is failing when it's actually a strategic error.

- Commission-Only Sales Revolution: Purebred Marketing's unique approach of building commission-only affiliate sales teams for DTC brands creates scalable growth without upfront marketing costs. The key is matching the right affiliate strategy to your product price point and target audience.

- Data Depth Over Surface Metrics: When diagnosing declining performance, dig deeper than surface-level metrics. What appears to be channel failure is often a conversion rate, product, or integrated strategy issue that can be solved without abandoning working channels.

- AI as Amplifier: Embrace AI tools to increase capacity and efficiency rather than replace human workers. Companies using AI for automation and research are gaining significant competitive advantages in speed and service delivery.

About Purebred Marketing: Purebred Marketing specializes in igniting growth for DTC brands through strategic affiliate programs, SEO, and conversion rate optimization. Their unique commission-only affiliate model helps brands scale without upfront marketing costs while their integrated approach ensures all marketing channels work together synergistically.

Connect with Philip :

Website: https://purebredmarketing.com/

Sponsored by We Feature You PR - Helping entrepreneurs build thought leadership through strategic podcast placements and launching their own shows. Ready to amplify your voice? Get in touch today.

Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform!

• (00:00:00) - Will AI Disrupt Your Business?
• (00:00:29) - The Entrepreneur's Logbook Podcast
• (00:01:30) - Reinventing Your Company With AI
• (00:08:20) - The science of legal issues
• (00:09:00) - How to Diagnose a Business' Problems? (E-Commerce
• (00:15:05) - TikTok Shop vs. TikTok Amazon: How Do Brands
• (00:18:02) - How We Build a Sales Team for Brand Affiliates
• (00:22:45) - 3 Tips for Companies to Improve Their Sales & Marketing

Jordan is a recognized leader in media strategy with over 20 years in the industry. He's architected and executed strategies that have generated billions of dollars in measurable client revenue. Jordan specializes in connected TV, video, and retail media, combining advanced targeting techniques with data-driven insights to help brands reach incremental audiences at scale.

What You'll Learn - The #1 internal mistake entrepreneurs make when scaling (and how to avoid it)

- Why doing "everything" in the early days is actually crucial for long-term success

- Advanced media planning strategies beyond basic demographic targeting

- How to transition from hands-on operations to strategic leadership

- The people-centered approach that's revolutionizing media buying

- Connected TV and video strategies that drive measurable ROI

Key Takeaways

Internal focus: Embrace wearing multiple hats in the beginning - even as Chief Media Officer, Jordan handles sales and operations

The Multi-Hat Reality: Why successful entrepreneurs must be willing to do everything in the early stages, and how this foundation creates better leaders and stronger companies.

About Alpha Position Media

Alpha Position Media specializes in media planning, buying, and analytics with a people-centered approach that goes beyond traditional demographic targeting. They focus on connected TV, video, and retail media strategies that deliver measurable results for their clients.

Connect with Jordan Greene

https://www.linkedin.com/in/greenejordan/

https://www.alphaprecisionmedia.com/

Sponsored by We Feature You PR - Helping entrepreneurs build thought leadership through strategic podcast placements and launching their own shows. Ready to amplify your voice? Get in touch today.

Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform!

• (00:00:00) - The Entrepreneur's Logbook Podcast
• (00:00:43) - Jordan Green
• (00:01:25) - 7 Rules for Starting a Business on Day 1
• (00:03:23) - WSJD Live: How Do We Identify the Right Audience
• (00:08:13) - Top Executives: Advertising on a Small TV
• (00:11:47) - How Functional AI Is Integrating into the Agency's Strategy
• (00:17:01) - Amazon Advertising: The Omnichannel Phenomenon
• (00:19:33) - Netflix vs. Warner Bros. Sports: Which Way Should Fans Watch
• (00:24:16) - WSJD Live: Where Do You See the Advertising Space Going?
• (00:27:34) - CTV Weekly Insights

In this episode of The Entrepreneur's Logbook Podcast, host Zachary Bernard sits down with Aleric Heck, founder and CEO of Ad Outreach, a YouTube advertising and consulting company that has helped clients generate over $300 million in revenue. Starting his entrepreneurial journey at just 12 years old with YouTube app reviews, Aleric built the largest app review channel with 600K+ subscribers and now runs an 8-figure company that's appeared on the Inc 5000 three years running, hitting #60 in 2022.

Key Takeaways

• Document your journey: Implement a video-first strategy from day one to showcase expertise and build authentic founder stories that resonate with audiences
• Focus on intent-driven traffic: YouTube users are actively learning versus mindlessly scrolling, creating higher-quality leads for service-based businesses
• Hook, educate, call to action: Structure YouTube ads with compelling hooks, genuine educational value, and clear calls to action—avoid the mistake of skipping education
• Target with precision: Use Google's custom audience builder for search terms, URL affinity targeting for competitor sites, and household income filters for B2B offerings
• Quality over quantity leads: Expect slightly higher upfront costs per lead but significantly better conversion rates and ROI on the backend
• Leverage the content flywheel: Combine organic content with paid ads to create a self-reinforcing system where ads drive content consumption and content drives ad retargeting
• Test hooks, not full creatives: Unlike Meta's constant creative refresh needs, YouTube ads have longer lifecycles—focus on testing different opening hooks while maintaining core educational content
• Don't sleep on retargeting: Target website visitors, YouTube channel viewers, and video engagers with lower-budget campaigns for maximum efficiency

Aleric Heck - Ad Outreach

• Website: https://aleric.com/
• LinkedIn: https://www.linkedin.com/in/alericheck/
• Instagram: https://www.instagram.com/alericheck/
• YouTube: https://www.youtube.com/@AlericHeckYT
• Free Gift Mentioned: https://adoutreach.com/gift (YouTube Ad Strategy PDF)
• Book: Video Authority book at https://adoutreach.com/video-authority-booklist/
• AI Targeting Tool: https://keywordsearch.com (5-day free trial)

Zachary Bernard – We Feature You PR

• LinkedIn: https://www.linkedin.com/in/itszachb/
• Website: https://www.wefeatureyou.com/
• Personal site: https://zacharybernard.com/
• Podcast: The Entrepreneur's Logbook

Want press/podcast/TV features? Visit wefeatureyou.com

• (00:00:00) - The Entrepreneur's Doc Book Podcast
• (00:00:39) - How to Reach the Right People on YouTube
• (00:01:58) - Starting Over: The Journey on Video
• (00:03:24) - How to grow your business with YouTube Ad
• (00:03:54) - How to Build a Lead on YouTube vs. Meta
• (00:09:37) - Facebook vs. YouTube: Cost per Lead and
• (00:10:35) - How to Integrate Facebook and YouTube Ad
• (00:14:05) - Why YouTube Ad Costs More Than Facebook Ad Costs
• (00:15:55) - How to Target People on YouTube Ads
• (00:22:52) - How to Run a YouTube Ad
• (00:25:10) - YouTube Ad Strategy

In this episode of The Entrepreneur's Logbook Podcast, host Zachary Bernard sits down with Amber Goetz, founder of Active Media, a high-performance web and SEO agency that's been turning websites into lead generation machines since 2005. With over 500 websites under her belt and clients pulling in over $10 million through organic search, Amber has spent two decades learning what actually works in SEO.

Key Takeaways

• Start with market research: Validate search demand, competition levels, and real market need before building your business

• Fix messaging first: Address root causes (messaging and site health) before driving traffic—visitors leave for competitors if your foundation is broken

• Demand transparency: Quality SEO agencies provide visual dashboards, share keyword rankings, and educate clients rather than hiding behind "secret sauce"

• AI content is dead: Mass AI-generated blog posts no longer work; Google rewards human-reviewed, human-edited content that provides genuine value

• Optimize for AI now: Implement schema markup and voice search optimization immediately—DIY website builders are falling behind

• Focus local SEO efforts: Update Google Business Profile constantly (offers, photos, reviews every ~10 days) for local businesses

• Red flags in SEO agencies: Avoid anyone promising overnight rankings or not requesting Google Analytics/Search Console access

• Trust your instincts: Combine gut feelings with solid data when making business and technical decisions

Amber Goetz - The Active Media

Website: https://www.theactivemedia.com/ and https://goetzgo.com/

LinkedIn: https://www.linkedin.com/in/ambergoetz9/

Instagram: https://www.instagram.com/seowithamber/

Zachary Bernard – We Feature You PR

LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/

Personal site: https://zacharybernard.com/

Want press/podcast/TV features? Visit wefeatureyou.com

• (00:00:00) - The End of Human-edited Content
• (00:00:37) - Amino Podcast
• (00:01:39) - The One Startup Tip You'd Get Wrong
• (00:03:09) - How To Turn A Completive Audit Into a Proposal
• (00:07:12) - How To Lead an SEO Team With Transparency
• (00:09:33) - Top SEO Executives: The Shift in Search
• (00:11:47) - How to Optimize Your Site for AI Search
• (00:13:18) - How to Optimize Your Website for AI & Small Business SEO
• (00:19:08) - Several Red Flags For Hiring An SEO Agency
• (00:21:07) - Go With Your Gut

In this episode of The Entrepreneur's Logbook, host Zachary Bernard sits down with Aya Kikimova, founder of LeapEngine, a digital marketing agency that brings Fortune 500-level strategies to startups and small businesses at a fraction of the cost. Aya shares her remarkable journey from immigrating to the US from Kazakhstan at 16, not knowing how to type on a computer, to managing over $50 million annually in ad spend at Microsoft and earning the prestigious Platinum Club Award given to just 0.01% of the company.

Key Topics & Timestamps

• AI in Marketing [00:00-04:00]
• The GPS Framework [06:00-08:00]
• Marketing Myths [16:00-19:00]
• ROI Measurement Mistakes [28:00-32:00]
• AI Implementation Strategy [22:00-26:00]
• Key Takeaways

• Ensure business readiness before marketing investment
• Test attribution by pausing different channels
• Setting expectations - Focus on lifetime value, not short-term returns
• Choose AI tools with human guidance and verification

Aya Kikimova – LeapEngine

Website: leapengine.co

LinkedIn: https://www.linkedin.com/in/akikimova

Zachary Bernard – We Feature You PR

LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/

Personal site: https://zacharybernard.com/

Want press/podcast/TV features? Visit wefeatureyou.com

• (00:00:00) - The Lockbook
• (00:00:49) - Starting a Business With 0.01% of the Company
• (00:02:28) - How Is AI Affecting Your Company's Business?
• (00:05:06) - How to Get Your Business Profile on Google Maps in 2 Minutes
• (00:15:01) - MR: Marketing Myths that Small Businesses Fall for
• (00:20:56) - How to Integrate AI into your Business?
• (00:25:47) - How To Train an AI Tool for Google Ads
• (00:27:48) - MT: Small Business Marketing ROI

In this episode of The Entrepreneur's Logbook Podcast, host Zachary Bernard sits down with Jamie Uppenberg, co-founder of Runway Group, a specialized firm helping FinTech startups navigate complex regulatory landscapes while building scalable compliance programs. As a former chief compliance officer at five different FinTech companies, Jamie brings rare operational expertise to an industry often dominated by theoretical approaches.

Jamie shares her hard-won insights on the two critical mistakes that sink most FinTech startups: either over-investing in product perfection while neglecting marketing, or the inverse—building impressive marketing campaigns without a solid product foundation. She emphasizes the importance of finding the MVP sweet spot and maintaining disciplined spending, especially as investment dollars have tightened in recent years.

The conversation dives deep into Runway's unique methodology for building compliance programs from the ground up. Unlike traditional consultants who come from legal or regulatory backgrounds, Jamie's team has actually lived inside FinTech operations, understanding how these fast-moving companies actually function. Rather than overwhelming clients with every compliance gap at once, they create prioritized roadmaps that tackle the highest-risk areas first—typically starting with anti-money laundering and financial crimes prevention—while ensuring companies can maintain revenue and growth momentum.

Jamie explains how her approach differs from document-heavy compliance programs, focusing instead on operational excellence: "Can you do what this document says?" This practical methodology helps FinTech companies build programs that actually work when regulators and banking partners come asking for proof of compliance activities, not just policies on paper.

The discussion also explores Runway's integrated model, where compliance consulting works hand-in-hand with specialized FinTech legal counsel and strategic advisory services. This collaborative approach eliminates the common problem of conflicting advice from different vendors, allowing the team to synthesize legal requirements, operational realities, and strategic positioning into cohesive recommendations.

For founders considering building compliance programs in-house, Jamie offers crucial hiring advice: look for professionals who can build systems "with a Google Suite and a dream"—not just those accustomed to enterprise-level resources. She stresses the importance of objective reporting and clear communication about program progress, warning against purely anecdotal updates that leave leadership in the dark about their actual compliance status.

Whether you're launching a payments platform, building lending infrastructure, or creating the next generation of financial services, this episode provides actionable insights for navigating the regulatory challenges that can make or break FinTech ventures in today's environment.

Jamie Uppenberg – Runway Group

• LinkedIn: https://www.linkedin.com/in/jamie-uppenberg
• Website: https://rnwy.group/

Zachary Bernard – We Feature You PR

• (00:00:00) - The Entrepreneurs Logbook Podcast
• (00:00:51) - Fintech Compliance Expert Jamie Uppenberg
• (00:01:45) - What's the One Thing All Startups Get Wrong?
• (00:03:57) - How to Find The Right Balance For Your Company
• (00:04:47) - Have You Got the Money to Grow?
• (00:06:05) - How To Get Fintech Companies To Be Compliant With the
• (00:11:26) - WSJD Live: The Fintech Compliance Program
• (00:16:38) - What to Know Before Hiring a Compliance Program Designer?
• (00:19:21) - Expertise in Fintech at Runway Consulting
• (00:24:58) - How to Reach Jamie Uppenberg on Podcast

In this episode of The Entrepreneur’s Logbook: Lessons from Growing Businesses, Zachary Bernard speaks with Axel Meierhoefer, founder of Ideal Wealth Grower. Axel, a former Air Force officer turned real estate investor, walks us through the “Ideal Wealth System” he developed after navigating a complex 1031 exchange during the Great Recession. Together, they tackle the common missteps new investors make, namely, focusing on individual properties rather than building a robust network of inspectors, lenders, property managers, and turnkey providers. Axel explains why performance, cash flow and returns, should trump the age-old mantra of “location, location, location,” and how securing one-year warranties and vetted partnerships can shield investors from unexpected repair bills, especially when they’re managing assets from thousands of miles away.

Zachary and Axel then dive into the mindset shift required to become the “king or queen of your own empire.” By treating each investment portfolio as a business, clients learn to assemble a team of “employees”, from appraisers to contractors, who work on their behalf, freeing them to focus on strategic growth. Axel breaks down the concept of the Time Freedom Point, guiding listeners through a simple exercise to calculate their monthly expenses, project cash-flow goals, and determine how many properties they’ll need to achieve true financial independence. He also shares how steady rent increases and paid-off mortgages compound over time, turning a modest real estate portfolio into a multi-million-dollar empire that funds your lifestyle on your own terms. Whether you’re just curious about real estate or ready to build passive income, this episode offers actionable insights for professionals seeking to escape the time-for-money trap.

Contact Information

Axel Meierhoefer – Ideal Wealth Grower

Website: https://idealwealthgrower.com

LinkedIn: https://www.linkedin.com/in/ameierhoefer/

Zachary Bernard – We Feature You PR

LinkedIn: https://www.linkedin.com/in/itszachb/

Websites:

• https://www.wefeatureyou.com/
• https://zacharybernard.com/

Want press/podcast/TV features? Visit wefeatureyou.com

• (00:00:00) - The Entrepreneur's Lockbook: Where to Start Your Business
• (00:01:11) - Axel Mayhofer
• (00:02:10) - What Would You Do Different in the Franchise Industry?
• (00:03:37) - Real Estate Network
• (00:12:05) - Real Estate Wealth Group
• (00:17:40) - Financial Freedom and Investing
• (00:25:48) - How to retire on a $10,000 a month income
• (00:27:35) - "When Will I Reach My Time Freedom Point?"
• (00:33:58) - How To Get In Touch With The Wealth Grower