Anastasia Rossinsky is the founder of A Market Social, a Miami-based marketing and branding boutique specializing in digital marketing, brand development, and social media management. With over 10 years of experience in digital marketing and branding, she's built a reputation for creating engaging content and growing social media presence for companies across various industries. Annie has recently launched Women Who Miami, a community and resource platform dedicated to helping women turn their side hustles into profitable full-time businesses through podcasts, events, and business education.

What You'll Learn

- The two critical mistakes that can kill your startup before it begins (fear and lack of boundaries)

- Why you can literally start a business with nothing - and should

- How to avoid analysis paralysis and stop overthinking your launch

- Why branding must come before any marketing efforts

- The danger of losing your authentic voice to AI-generated content

- How to successfully rebrand without alienating your existing customers

- The importance of building authentic personal brands in today's accessible business world

Key Takeaways

- The Nothing-to-Something Reality: You don't need perfect logos, websites, or investors to start. If you're solving a real problem, business will come - Annie built her first clients through proposals before even having a website.

- Boundaries Equal Value: Working 24/7 and responding to 3 AM emails doesn't show dedication - it shows desperation. Setting boundaries makes you look professional and prevents burnout while maintaining creative energy.

- Branding Before Marketing: Marketing without a solid brand foundation is like using a megaphone with no message. Consistent branding builds trust and recognition - people need to know what to expect from you.

- AI Enhancement vs. Replacement: Use AI for productivity, operations, and background tasks, but never replace the human connection that makes brands authentic and relatable.

About A Market Social & Women Who Miami

A Market Social provides comprehensive marketing and branding services for businesses looking to bridge the gap between their brand and consumers. Women Who Miami is Annie's community platform offering podcasts, events, and resources specifically designed to help women entrepreneurs scale their side hustles into profitable businesses.

Connect with Anastasia

Website: womenwhomiami.com

Sponsored by We Feature You PR - Helping entrepreneurs build thought leadership through strategic podcast placements and launching their own shows.

Ready to amplify your voice? Get in touch today.

Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform!

• (00:00:00) - Annie Rosinsky on How to Start a Business With Nothing
• (00:01:21) - What Would You Do If You Started a Business Again?
• (00:04:39) - How to start and grow a business on your own
• (00:07:31) - MIAMI Business Community
• (00:10:53) - Brand Management Prioritizes Marketing
• (00:16:07) - How to Tell a Woman's Brand Story
• (00:17:55) - How to Build a Personal Brand with Women
• (00:19:00) - The Authenticity of AI
• (00:22:08) - How To Do A Brand Rebrand?

Philip Hill is the founder and CEO of Purebred Marketing, a top DTC agency focused on igniting growth for brands through affiliate programs and high-performing websites fueled by SEO and CRO. He's been a serial entrepreneur in the e-commerce space for 15 years, having worked with over 100 brands like Solo Stove, Pet Supermarket, and Snap Supplements, driving over $200 million in client revenue. Remarkably, he dropped out of college just 18 hours before graduation to launch his first business.

What You'll Learn:

- How to properly diagnose what's actually wrong when customer acquisition costs are rising

- Why looking at surface-level data can lead to devastating business decisions

- The power of integrated marketing ecosystems vs. isolated channel approaches

- How to build and manage commission-only affiliate sales teams for DTC brands

- Strategic approaches to choosing the right sales channels for your product type

- Why AI amplification beats AI replacement in modern business operations

- Data-driven strategies for improving conversion rates across all marketing channels

Key Takeaways:

- The Ecosystem Effect: Don't pause one marketing channel when performance drops - SEO, Facebook ads, and other channels work synergistically. Stopping one can hurt the performance of others, creating a downward spiral that looks like everything is failing when it's actually a strategic error.

- Commission-Only Sales Revolution: Purebred Marketing's unique approach of building commission-only affiliate sales teams for DTC brands creates scalable growth without upfront marketing costs. The key is matching the right affiliate strategy to your product price point and target audience.

- Data Depth Over Surface Metrics: When diagnosing declining performance, dig deeper than surface-level metrics. What appears to be channel failure is often a conversion rate, product, or integrated strategy issue that can be solved without abandoning working channels.

- AI as Amplifier: Embrace AI tools to increase capacity and efficiency rather than replace human workers. Companies using AI for automation and research are gaining significant competitive advantages in speed and service delivery.

About Purebred Marketing: Purebred Marketing specializes in igniting growth for DTC brands through strategic affiliate programs, SEO, and conversion rate optimization. Their unique commission-only affiliate model helps brands scale without upfront marketing costs while their integrated approach ensures all marketing channels work together synergistically.

Connect with Philip :

Website: https://purebredmarketing.com/

Sponsored by We Feature You PR - Helping entrepreneurs build thought leadership through strategic podcast placements and launching their own shows. Ready to amplify your voice? Get in touch today.

Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform!

• (00:00:00) - Will AI Disrupt Your Business?
• (00:00:29) - The Entrepreneur's Logbook Podcast
• (00:01:30) - Reinventing Your Company With AI
• (00:08:20) - The science of legal issues
• (00:09:00) - How to Diagnose a Business' Problems? (E-Commerce
• (00:15:05) - TikTok Shop vs. TikTok Amazon: How Do Brands
• (00:18:02) - How We Build a Sales Team for Brand Affiliates
• (00:22:45) - 3 Tips for Companies to Improve Their Sales & Marketing

Jordan is a recognized leader in media strategy with over 20 years in the industry. He's architected and executed strategies that have generated billions of dollars in measurable client revenue. Jordan specializes in connected TV, video, and retail media, combining advanced targeting techniques with data-driven insights to help brands reach incremental audiences at scale.

What You'll Learn - The #1 internal mistake entrepreneurs make when scaling (and how to avoid it)

- Why doing "everything" in the early days is actually crucial for long-term success

- Advanced media planning strategies beyond basic demographic targeting

- How to transition from hands-on operations to strategic leadership

- The people-centered approach that's revolutionizing media buying

- Connected TV and video strategies that drive measurable ROI

Key Takeaways

Internal focus: Embrace wearing multiple hats in the beginning - even as Chief Media Officer, Jordan handles sales and operations

The Multi-Hat Reality: Why successful entrepreneurs must be willing to do everything in the early stages, and how this foundation creates better leaders and stronger companies.

About Alpha Position Media

Alpha Position Media specializes in media planning, buying, and analytics with a people-centered approach that goes beyond traditional demographic targeting. They focus on connected TV, video, and retail media strategies that deliver measurable results for their clients.

Connect with Jordan Greene

https://www.linkedin.com/in/greenejordan/

https://www.alphaprecisionmedia.com/

Sponsored by We Feature You PR - Helping entrepreneurs build thought leadership through strategic podcast placements and launching their own shows. Ready to amplify your voice? Get in touch today.

Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform!

• (00:00:00) - The Entrepreneur's Logbook Podcast
• (00:00:43) - Jordan Green
• (00:01:25) - 7 Rules for Starting a Business on Day 1
• (00:03:23) - WSJD Live: How Do We Identify the Right Audience
• (00:08:13) - Top Executives: Advertising on a Small TV
• (00:11:47) - How Functional AI Is Integrating into the Agency's Strategy
• (00:17:01) - Amazon Advertising: The Omnichannel Phenomenon
• (00:19:33) - Netflix vs. Warner Bros. Sports: Which Way Should Fans Watch
• (00:24:16) - WSJD Live: Where Do You See the Advertising Space Going?
• (00:27:34) - CTV Weekly Insights