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The Dime

The Dime

De : Bryan Fields & Kellan Finney
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 The $100+ billion cannabis industry is fueled by innovative strategies and visionary leaders. Each week, we explore the journeys of CEOs from publicly traded giants, world-renowned scientists, and underground legacy growers shaping the future of this transformative market. Bryan and Kellan uncover how these pioneers built their businesses, navigated failures and found success in this rapidly growing space. Join us to explore the lessons and insights driving the cannabis industry forward.© 2026 The Dime Direction Economie Management Management et direction Science
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  • JB (Cheech & Chong CEO): Building a National Cannabis Brand Through Trial, Error & Partnership

    JB (Cheech & Chong CEO): Building a National Cannabis Brand Through Trial, Error & Partnership
    Feb 27 2026
    Everyone knows the Cheech & Chong name. Almost no one understands the infrastructure behind it. This isn’t a celebrity brand story. It’s a leverage story inside a fragmented, state-locked cannabis market that could shift overnight. While most operators vertically integrate and hope legislation cooperates, Cheech & Chong are building optionality. Reverse licensing, local partnerships, and asset-light expansion aren’t branding tactics , they’re positioning moves. This week we sit down with Jonathan Black to discuss. How they are using reverse IP licensingMSO vs Big TobaccoAlcohol vs GLP-1 vs Hemp Beverages Chapters 00:00 Introduction and Brand Infrastructure 00:10 JB's Vision for Cheech and Chong 01:07 Market Infiltration and Consumer Experience 02:20 Cheech and Chong's Brand Recognition and Growth 03:06 State-Level Strategies and MSO Dynamics 04:30 Building Ecosystems and Partner Collaboration 05:55 Shelf Space and Local Market Strategies 07:16 Establishing a National Brand in Cannabis 08:34 Trial and Error in Market Entry 09:02 Terpene Profiles and Product Consistency 10:01 Adapting to Different State Systems 11:12 Working with Dispensaries and Partners 12:08 Tools and Technology in Market Monitoring 13:24 Partnering with Celebrities and Influencers 14:23 Advertising Strategies and Consumer Awareness 15:17 Measuring Success and Market Penetration 17:37 Market Footprint and Future Opportunities 18:35 Expanding into New Markets and Countries 20:25 Product Launch Timing and Market Readiness 21:59 Exclusivity and Distribution Agreements 22:40 Managing State-Specific Regulations 23:07 Reverse Licensing Model Explained 24:42 Long-term Industry Outlook and Legislation 27:30 Industry Challenges and Opportunities 29:29 Big Tobacco and MSO Strategies 32:08 Hemp vs Cannabis Market Dynamics 34:14 Legislative Outlook and Industry Legislation 36:29 Cannabis as a Functional Beverage Alternative 38:42 Impact of Legislation on Market Growth 40:29 Celebrity Endorsements and Brand Building 42:31 Future Industry Scenarios and Opportunities 44:56 Getting in Touch and Industry Collaboration Summary In this in-depth interview, industry expert JB discusses the strategic growth of Cheech and Chong's brand in the cannabis and hemp markets, navigating state regulations, and the future of interstate commerce. Gain insights into brand expansion, licensing models, and industry challenges. Guest Links: https://www.linkedin.com/in/jonathan-black-520a7a10/https://cheechandchong.com/https://www.forbes.com/sites/willyakowicz/2025/08/24/why-cheech-and-chongs-100-million-cannabis-empire-is-no-joke/ Our Links Bryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter Extraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights. At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry. The Dime is a top 5% most shared global podcast The Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished. 🎥 YouTube: The Dime 📸 Instagram: The Dime https://www.newton-insights.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    45 min
  • Cannabis Beverages Are Bringing New Consumers Into Cannabis ft Kristin & Eric Rogers

    Cannabis Beverages Are Bringing New Consumers Into Cannabis ft Kristin & Eric Rogers
    Feb 19 2026

    Beverage may be the most approachable format in cannabis.

    Familiar ritual. Familiar packaging. Familiar context. Easily Sharable

    But familiarity creates comparison.

    Alcohol.

    That means safety, expectation, and education cannot be left to chance.

    This week we sit down with Kristin and Eric Rogers of Levia to discuss:

    • Beverage as a social format
    • The responsibility of education
    • Scaling experience across fragmented markets

    Chapters

    00:00 Understanding Success in Cannabis Expansion

    03:08 Brand Consistency Across State Lines

    05:59 Targeting the Right Consumer Demographics

    08:55 The Evolution of Cannabis Beverages

    12:01 Navigating Dosage and Consumer Experience

    15:02 Quality Control and Supply Chain Management

    17:50 The Future of Cannabis and Alcohol Beverages

    21:04 Educating Consumers and Regulators

    24:07 Navigating Cannabis Regulations in Massachusetts

    27:24 Understanding Cannabis vs. Alcohol: Safety and Impairment

    31:10 The Impact of Cannabis on Alcohol Consumption

    33:43 Educating Consumers: The Importance of Responsible Consumption

    36:11 Packaging and Communication: Bridging the Knowledge Gap

    40:04 Challenges in the Cannabis Industry: Patience and Perseverance

    Summary

    In this conversation, Bryan Fields and Kristin and Eric Rogers discuss the complexities of the cannabis beverage industry, emphasizing the importance of brand consistency, understanding consumer demographics, and navigating regulatory challenges. They explore the science behind cannabis beverages, the significance of dosage, and the potential future of combining cannabis with alcohol. The discussion also highlights the need for education and awareness among consumers and regulators, as well as the perseverance required to succeed in this evolving industry.

    Guest Links

    • https://levia.buzz/
    • https://www.linkedin.com/in/eric-rogers12/
    • https://www.linkedin.com/in/kristinhrogers/
    • https://www.linkedin.com/company/leviabrands/

    Our Links

    Bryan Fields on Twitter

    Kellan Finney on Twitter

    The Dime on Twitter

    Extraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.

    At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

    The Dime is a top 5% most shared global podcast

    The Dime is a top 10 Cannabis Podcast

    The Dime has a New Website. Shhhh its not finished.

    🎥 YouTube: The Dime

    📸 Instagram: The Dime

    https://www.newton-insights.com/


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    46 min
  • Hidden Growth Unmasked: Rescheduling, the Farm Bill & What Comes Next ft Trent Woloveck

    Hidden Growth Unmasked: Rescheduling, the Farm Bill & What Comes Next ft Trent Woloveck
    Feb 13 2026

    For the last 18–24 months, reported cannabis growth told an incomplete story.

    Demand did not plateau.
    It was fragmented — between hemp channels, illicit markets, and regulated operators.

    Now, with the Farm Bill loophole closing, Virginia coming online, and rescheduling potentially closer to execution, the numbers begin to look different. And feel different.

    This week we sit down with Trent Woloveck to discuss:

    • Why leading with retail first changes everything
    • The strategic tradeoffs of vertical integration
    • What true cannabinoid demand actually looks like once distortion fades

    Chapters

    00:00 The Value of Vertical Integration in Cannabis

    04:52 Market Dynamics and Capital Allocation

    09:34 Virginia's Cannabis Market Evolution

    19:04 Impact of Federal Rescheduling on Cannabis

    24:38 M&A Challenges in the Cannabis Industry

    31:34 Navigating Regulatory Complexities

    39:39 The Future of the Cannabis Market

    47:27 Looking Ahead: Jushi's Future and Industry Changes

    Summary

    In this conversation, Bryan Fields and Trent Woloveck discuss the complexities of the cannabis industry, focusing on vertical integration, market dynamics, and the impact of federal rescheduling. They explore the challenges of capital allocation, the evolution of the Virginia cannabis market, and the difficulties of mergers and acquisitions in a heavily regulated environment. The discussion highlights the importance of understanding market demands and the potential for growth as the industry continues to normalize and expand.

    Guest Links

    • https://jushico.com
    • https://www.linkedin.com/company/jushi-inc/
    • https://x.com/two3king

    Our Links

    Bryan Fields on Twitter

    Kellan Finney on Twitter

    The Dime on Twitter

    Extraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.

    At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

    The Dime is a top 5% most shared global podcast

    The Dime is a top 10 Cannabis Podcast

    The Dime has a New Website. Shhhh its not finished.

    🎥 YouTube: The Dime

    📸 Instagram: The Dime

    https://www.newton-insights.com/


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    46 min
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