Épisodes

  • JB (Cheech & Chong CEO): Building a National Cannabis Brand Through Trial, Error & Partnership
    Feb 27 2026
    Everyone knows the Cheech & Chong name. Almost no one understands the infrastructure behind it. This isn’t a celebrity brand story. It’s a leverage story inside a fragmented, state-locked cannabis market that could shift overnight. While most operators vertically integrate and hope legislation cooperates, Cheech & Chong are building optionality. Reverse licensing, local partnerships, and asset-light expansion aren’t branding tactics , they’re positioning moves. This week we sit down with Jonathan Black to discuss. How they are using reverse IP licensingMSO vs Big TobaccoAlcohol vs GLP-1 vs Hemp Beverages Chapters 00:00 Introduction and Brand Infrastructure 00:10 JB's Vision for Cheech and Chong 01:07 Market Infiltration and Consumer Experience 02:20 Cheech and Chong's Brand Recognition and Growth 03:06 State-Level Strategies and MSO Dynamics 04:30 Building Ecosystems and Partner Collaboration 05:55 Shelf Space and Local Market Strategies 07:16 Establishing a National Brand in Cannabis 08:34 Trial and Error in Market Entry 09:02 Terpene Profiles and Product Consistency 10:01 Adapting to Different State Systems 11:12 Working with Dispensaries and Partners 12:08 Tools and Technology in Market Monitoring 13:24 Partnering with Celebrities and Influencers 14:23 Advertising Strategies and Consumer Awareness 15:17 Measuring Success and Market Penetration 17:37 Market Footprint and Future Opportunities 18:35 Expanding into New Markets and Countries 20:25 Product Launch Timing and Market Readiness 21:59 Exclusivity and Distribution Agreements 22:40 Managing State-Specific Regulations 23:07 Reverse Licensing Model Explained 24:42 Long-term Industry Outlook and Legislation 27:30 Industry Challenges and Opportunities 29:29 Big Tobacco and MSO Strategies 32:08 Hemp vs Cannabis Market Dynamics 34:14 Legislative Outlook and Industry Legislation 36:29 Cannabis as a Functional Beverage Alternative 38:42 Impact of Legislation on Market Growth 40:29 Celebrity Endorsements and Brand Building 42:31 Future Industry Scenarios and Opportunities 44:56 Getting in Touch and Industry Collaboration Summary In this in-depth interview, industry expert JB discusses the strategic growth of Cheech and Chong's brand in the cannabis and hemp markets, navigating state regulations, and the future of interstate commerce. Gain insights into brand expansion, licensing models, and industry challenges. Guest Links: https://www.linkedin.com/in/jonathan-black-520a7a10/https://cheechandchong.com/https://www.forbes.com/sites/willyakowicz/2025/08/24/why-cheech-and-chongs-100-million-cannabis-empire-is-no-joke/ Our Links Bryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter Extraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights. At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry. The Dime is a top 5% most shared global podcast The Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished. 🎥 YouTube: The Dime 📸 Instagram: The Dime https://www.newton-insights.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    45 min
  • Cannabis Beverages Are Bringing New Consumers Into Cannabis ft Kristin & Eric Rogers
    Feb 19 2026

    Beverage may be the most approachable format in cannabis.

    Familiar ritual. Familiar packaging. Familiar context. Easily Sharable

    But familiarity creates comparison.

    Alcohol.

    That means safety, expectation, and education cannot be left to chance.

    This week we sit down with Kristin and Eric Rogers of Levia to discuss:

    • Beverage as a social format
    • The responsibility of education
    • Scaling experience across fragmented markets

    Chapters

    00:00 Understanding Success in Cannabis Expansion

    03:08 Brand Consistency Across State Lines

    05:59 Targeting the Right Consumer Demographics

    08:55 The Evolution of Cannabis Beverages

    12:01 Navigating Dosage and Consumer Experience

    15:02 Quality Control and Supply Chain Management

    17:50 The Future of Cannabis and Alcohol Beverages

    21:04 Educating Consumers and Regulators

    24:07 Navigating Cannabis Regulations in Massachusetts

    27:24 Understanding Cannabis vs. Alcohol: Safety and Impairment

    31:10 The Impact of Cannabis on Alcohol Consumption

    33:43 Educating Consumers: The Importance of Responsible Consumption

    36:11 Packaging and Communication: Bridging the Knowledge Gap

    40:04 Challenges in the Cannabis Industry: Patience and Perseverance

    Summary

    In this conversation, Bryan Fields and Kristin and Eric Rogers discuss the complexities of the cannabis beverage industry, emphasizing the importance of brand consistency, understanding consumer demographics, and navigating regulatory challenges. They explore the science behind cannabis beverages, the significance of dosage, and the potential future of combining cannabis with alcohol. The discussion also highlights the need for education and awareness among consumers and regulators, as well as the perseverance required to succeed in this evolving industry.

    Guest Links

    • https://levia.buzz/
    • https://www.linkedin.com/in/eric-rogers12/
    • https://www.linkedin.com/in/kristinhrogers/
    • https://www.linkedin.com/company/leviabrands/

    Our Links

    Bryan Fields on Twitter

    Kellan Finney on Twitter

    The Dime on Twitter

    Extraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.

    At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

    The Dime is a top 5% most shared global podcast

    The Dime is a top 10 Cannabis Podcast

    The Dime has a New Website. Shhhh its not finished.

    🎥 YouTube: The Dime

    📸 Instagram: The Dime

    https://www.newton-insights.com/


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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    46 min
  • Hidden Growth Unmasked: Rescheduling, the Farm Bill & What Comes Next ft Trent Woloveck
    Feb 13 2026

    For the last 18–24 months, reported cannabis growth told an incomplete story.

    Demand did not plateau.
    It was fragmented — between hemp channels, illicit markets, and regulated operators.

    Now, with the Farm Bill loophole closing, Virginia coming online, and rescheduling potentially closer to execution, the numbers begin to look different. And feel different.

    This week we sit down with Trent Woloveck to discuss:

    • Why leading with retail first changes everything
    • The strategic tradeoffs of vertical integration
    • What true cannabinoid demand actually looks like once distortion fades

    Chapters

    00:00 The Value of Vertical Integration in Cannabis

    04:52 Market Dynamics and Capital Allocation

    09:34 Virginia's Cannabis Market Evolution

    19:04 Impact of Federal Rescheduling on Cannabis

    24:38 M&A Challenges in the Cannabis Industry

    31:34 Navigating Regulatory Complexities

    39:39 The Future of the Cannabis Market

    47:27 Looking Ahead: Jushi's Future and Industry Changes

    Summary

    In this conversation, Bryan Fields and Trent Woloveck discuss the complexities of the cannabis industry, focusing on vertical integration, market dynamics, and the impact of federal rescheduling. They explore the challenges of capital allocation, the evolution of the Virginia cannabis market, and the difficulties of mergers and acquisitions in a heavily regulated environment. The discussion highlights the importance of understanding market demands and the potential for growth as the industry continues to normalize and expand.

    Guest Links

    • https://jushico.com
    • https://www.linkedin.com/company/jushi-inc/
    • https://x.com/two3king

    Our Links

    Bryan Fields on Twitter

    Kellan Finney on Twitter

    The Dime on Twitter

    Extraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.

    At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

    The Dime is a top 5% most shared global podcast

    The Dime is a top 10 Cannabis Podcast

    The Dime has a New Website. Shhhh its not finished.

    🎥 YouTube: The Dime

    📸 Instagram: The Dime

    https://www.newton-insights.com/


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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    46 min
  • Most Cannabis Marketing Fails Because It Is Asked to Solve the Wrong Problems ft. John Shute
    Feb 5 2026

    If you doubled your marketing spend tomorrow, would you double your sales?

    Most cannabis marketing does not fail because teams spend too little. It fails because marketing is asked to create success while known problems remain unfixed. That is why marketing is often the first thing cut when results stall.

    What has changed is that modern tracking makes attribution clearer and easier than ever. Attribution means understanding which actions actually drive revenue, not just traffic or activity.

    This week we sit down with John Shute to discuss:

    • Why marketing gets blamed for upstream failures
    • How attribution reveals what is actually working
    • Where most teams are missing

    Chapters

    00:00 Navigating Budget Cuts in Cannabis Marketing

    02:59 The Importance of Trackable Marketing Strategies

    06:05 Understanding Consumer Behavior and Retention

    08:53 Leveraging Data for Brand Growth

    11:59 The Role of Email Marketing in Cannabis Brands

    15:10 Product Quality and Consumer Safety

    18:01 Narrowing Focus for Brand Success

    23:26 Smart Growth Strategies in Cannabis Marketing

    26:24 The Importance of Data-Driven Decisions

    27:21 Closing the Gap: SEO and Market Positioning

    30:27 Maximizing Marketing ROI

    33:03 Understanding Marketing Attribution

    36:14 Navigating Challenges in Client Relationships

    39:19 The Complexity of Marketing in Cannabis

    45:04 Community Engagement and Social Responsibility

    Summary

    In this conversation, John Shute discusses the challenges and strategies of marketing within the cannabis industry, particularly in the context of budget cuts. He emphasizes the importance of trackable marketing efforts, such as email marketing, and the need for brands to focus on consumer retention and data analytics. John also highlights the significance of building a strong brand identity and ensuring product quality and consumer safety. The discussion touches on the evolving landscape of cannabis marketing, the necessity for comprehensive audits, and the value of community engagement initiatives.

    Guest Links

    • https://x.com/johnshute_
    • https://www.linkedin.com/in/john-shute-pufcreativ/
    • https://www.instagram.com/pufcreativ/
    • https://www.youtube.com/channel/UCY2pdmT1-QHKux8728PRy2A
    • https://www.linkedin.com/company/pufcreativ
    • https://pufcreativ.com/

    Our Links

    Bryan Fields on Twitter

    Kellan Finney on Twitter

    The Dime on Twitter

    Extraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.

    At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

    The Dime is a top 5% most shared global podcast

    The Dime is a top 10 Cannabis Podcast

    The Dime has a New Website. Shhhh its not finished.

    🎥 YouTube: The Dime

    📸 Instagram: The Dime

    https://www.newton-insights.com/


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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    48 min
  • How Top Teams Balance Art and Process in Extraction ft. Brian Adams
    Jan 29 2026
    Exceptional extraction has long been treated as an art.What separates the best teams is not creativity.It is the ability to repeat quality, consistently.And it is not SOP alone.It is judgment applied consistently under real constraints. Constraints that define what is technically possible, operationally realistic, and economically viable.Those constraints tart with understanding your system and tracking the right operational parameters at a level of detail most teams never reach.That depth of understanding is what allows teams to produce a consistent, high-quality end product instead of relying on feel or memory.This week we sit down with Brian Adams to discussHow to balance SOPs with operator flexibilityHow to think clearly about your extraction system and its limitsWhether rolling back adult use in Massachusetts is real or noise Chapters00:00 The Complexity of Extraction Processes03:06 Adapting SOPs for Optimal Results06:04 Understanding Cost Structures in Extraction09:12 The Importance of Hardware in Product Quality12:07 Navigating Consumer Expectations and Feedback15:10 Quality Control and Brand Reputation18:11 Expanding Product Categories and Maintaining Standards21:07 Educating Consumers on Concentrate Differences23:56 The Future of the Cannabis Industry in Massachusetts30:32 The Current State of Cannabis in Massachusetts34:27 The Threat of Opposition and Industry Response39:55 Navigating Negative Perceptions and Future Outlook41:14 The Importance of Industry Unity and Consumer Education42:29 Engaging with Consumers and Building a BrandSummaryIn this conversation, Bryan Fields and Brian Adams delve into the complexities of extraction processes in the cannabis industry, emphasizing the importance of flexibility in Standard Operating Procedures (SOPs) to achieve optimal results. They discuss the significance of understanding cost structures, the role of hardware in product quality, and the challenges of maintaining brand reputation amidst consumer feedback. The conversation also touches on the need for consumer education regarding concentrate differences and the potential future of the cannabis industry in Massachusetts. In this conversation, Brian Adams discusses the current challenges facing the cannabis industry in Massachusetts, particularly in light of recent negative news and opposition movements. He emphasizes the need for industry unity to combat misinformation and protect the rights of consumers. The discussion also touches on the importance of educating consumers about cannabis production and the potential impact of regulatory changes on the industry.Guest Links:https://www.nimbuscannabisco.com/https://www.nimbuscannabisco.com/Our Linkshttps://www.nimbuscannabisco.com/https://www.instagram.com/nimbuscc/https://www.linkedin.com/company/nimbus-cannabis-co/https://www.linkedin.com/company/hudson-botanical-processing/https://www.linkedin.com/in/jb-adams/Bryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterExtraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.The Dime is a top 5% most shared global podcastThe Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished.🎥 YouTube: The Dime📸 Instagram: The Dimehttps://www.newton-insights.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    43 min
  • Robotics vs Automation in Cannabis Manufacturing ft. Nohtal Partansky
    Jan 22 2026

    Most cannabis automation fails for a simple reason.
    It optimizes motion instead of understanding.

    Automation executes. Robotics adapts.
    That distinction matters in an industry where variability is unavoidable and capital is limited.

    This episode breaks down why feedback loops matter more than machines, why fully automated facilities are still far off, and how teams should think about constraints before investing.

    This week, we sit down with Nohtal Partansky to cover:

    • Why automation breaks under variability
    • Automation vs robotics, clearly defined
    • How to avoid expensive missteps

    Chapters

    00:00 Understanding Automation in Cannabis Manufacturing

    03:02 The Role of Robotics vs. Automation

    05:45 Consultative Approach to Automation

    08:54 Challenges in Cultivation Automation

    11:59 Designing for Variability in Automation

    15:01 Iterative Development and Customer Feedback

    18:08 Identifying Design vs. Customer Issues

    21:06 Adapting to Environmental Nuances

    23:55 Conveying Value in Automation Solutions

    27:09 Strategic Approaches to Automation in Supply Chain

    30:10 Optimizing Pre-Roll Production Processes

    33:44 Understanding Tolerance Levels in Manufacturing

    36:39 Intellectual Property in the Cannabis Industry

    42:26 Innovations in Cannabis Manufacturing

    45:32 Challenges in Automation and Scaling

    50:51 Improving Processes and Training in Cannabis Operations

    Summary

    In this conversation, Bryan Fields and Nohtal Partansky delve into the intricacies of automation and robotics within the cannabis manufacturing industry. They discuss the differences between fully automated and automated processes, the consultative approach to implementing automation, and the challenges faced in cultivation. The conversation highlights the importance of feedback loops in robotics, the iterative design process, and the need for a deep understanding of customer needs. They also touch on the significance of protecting intellectual property while fostering innovation in a rapidly evolving industry.

    Guest Links

    • https://www.instagram.com/sortingroboticsinc/
    • https://www.youtube.com/@sortingrobotics
    • https://www.linkedin.com/company/sortingrobotics/
    • https://www.sortingrobotics.com/
    • https://www.linkedin.com/in/nohtal/

    Our Links

    Bryan Fields on Twitter

    Kellan Finney on Twitter

    The Dime on Twitter

    Extraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.

    At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

    The Dime is a top 5% most shared global podcast

    The Dime is a top 10 Cannabis Podcast

    The Dime has a New Website. Shhhh its not finished.

    🎥 YouTube: The Dime

    📸 Instagram: The Dime

    https://www.newton-insights.com/


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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    51 min
  • Building Jaunty Into One of New York’s Top Cannabis Brands ft. Nicolas Guarino
    Jan 15 2026
    Jaunty’s rise to the top of the New York cannabis market was not an overnight success.It was built through discipline in a market uniquely designedNew York’s rollout remains unforgiving.One store openings, supply and demand constraints, and continuous price compression forced every decision into the open.This week we sit down with Nicolas Guarino, Co-Founder and CEO of Jaunty, to break down what it actually takes to survive and scale in one of the most interesting cannabis markets in the country.This week we sit down with Nick to discuss:Why consistency becomes the only real moat as prices fallHow New York’s rollout punished assumptions and rewarded preparednessCapital discipline, supplier trust, and avoiding overspend death spiralsChapters00:00 Introduction to Jaunty and Nicolas Guarino03:06 The Journey into the Cannabis Industry06:07 Challenges and Lessons Learned in CBD09:00 Transitioning to Recreational Cannabis11:54 Building a Brand in a Competitive Market15:07 Navigating Market Dynamics and Growth Challenges18:07 The Importance of Support and Resilience20:49 Understanding Market Economics and Consumer Behavior23:55 Future Prospects for Cannabis in New York31:48 The Economics of Cannabis Production36:29 The Importance of Consistency in Branding41:11 Navigating Challenges in Cannabis Operations46:10 Strategic Planning for Future Growth51:56 Inventory Management and Cost Control56:02 Preparing for Market Consolidation58:11 Final Thoughts and Future Directions About: Nicolas Guarino is Co-Founder and CEO of Jaunty. As a GMP-certified 100% New York company working in cannabis extraction since 2017, Jaunty has been producing and distributing the finest solventless hash, live resin, and distillate cannabis products in its mission to close the gap between flower and oil. With state-of-the-art manufacturing facilities in Hoosick Falls, NY, Jaunty is one of New York's leading companies licensed for all adult-use cannabis supply chain activities outside of retail, including cultivation, processing, manufacturing, and distribution. They produce and distribute one of New York’s best-selling cannabis vape brands, available in all of the state’s licensed dispensaries, and their product portfolio also features gummies, concentrates, and disposable vapes.SummaryIn this episode, Bryan Fields interviews Nicolas Guarino, co-founder and CEO of Jaunty, discussing his journey in the cannabis industry, the challenges faced in the CBD market, and the transition to recreational cannabis. They explore the importance of brand consistency, financial strategies for growth, and the dynamics of the New York cannabis market. Nicholas shares insights on consumer education, market predictions, and the future vision for Jaunty emphasizing the need for adaptability and resilience in a fast-paced industry.Guest Linkshttps://jaunty.com/https://x.com/getjauntyhttps://www.linkedin.com/company/get-jauntyhttps://www.instagram.com/get_jaunty/https://www.linkedin.com/in/nicolas-guarino-43939b103/Our Links:Bryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterExtraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.The Dime is a top 5% most shared global podcastThe Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished.🎥 YouTube: The Dime📸 Instagram: The Dimehttps://www.newton-insights.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    57 min
  • How Charlotte’s Web Unlocked Medical CBD ft. Bill Morachnick
    Jan 8 2026

    Before CBD was discussed by a President in the Oval Office, it was a medical necessity.

    The Charlotte Figi story is well documented — and powerful.
    Not because it was emotional, but because it forced a serious medical conversation.

    Stories like Charlotte’s change how physicians, regulators, and institutions think about where cannabinoid therapy belongs — not as a last resort, but as a legitimate option.

    Charlotte’s Web was built around that reality. By recognizing that cannabis does have medicinal properties — and that patients should have access to a plant-based option when it can materially improve quality of life — the company focused on trust, standards, and medical credibility first.

    This week, we sit down with Bill Morachnick to break down:

    • Why CBD earned acceptance through medical trust, not consumer marketing
    • How physician comfort, reimbursement pathways, and standards changed the conversation
    • CBD in the Oval Office — and what that signals for the future of cannabis

    Chapters

    00:00 Introduction to Charlotte's Web and Bill Morachnick

    03:00 The Inspiring Story of Charlotte Figi

    05:51 The Executive Order and Its Implications

    08:59 The Role of Education in CBD Acceptance

    12:12 Challenges and Misconceptions in the Cannabis Industry

    15:03 The Future of CBD and Medical Recommendations

    18:06 The Impact of Federal Reimbursement on CBD

    21:08 Defloria and the Future of Cannabis Research

    24:01 Navigating Regulatory Changes and Industry Challenges

    27:03 The Importance of Quality and Consistency in CBD Products

    30:02 The Potential for Pharmaceutical Collaborations

    33:04 Looking Ahead: The Future of CBD and Cannabis

    36:13 Final Thoughts and Audience Engagement

    Summary

    In this episode, Bryan Fields interviews Bill Morachnick, CEO of Charlotte's Web, discussing the company's inspiring origins, the recent executive order regarding CBD, and the future of cannabis as a medicinal product. Bill shares the powerful story of Charlotte Figi, whose life was transformed by CBD, and emphasizes the importance of education in changing perceptions about cannabis. The conversation also touches on the challenges faced by the industry, the potential for pharmaceutical collaborations, and the impact of federal reimbursement on CBD products.

    Guest Links:

    • https://www.trycharlottesweb.com/
    • https://www.charlottesweb.com/
    • https://www.youtube.com/charlotteswebcbd
    • https://www.instagram.com/charlotteswebcbd/
    • https://www.linkedin.com/in/bill-morachnick-01318a6/
    • https://www.linkedin.com/company/charlottesweb/

    Our Links:

    Bryan Fields on Twitter

    Kellan Finney on Twitter

    The Dime on Twitter

    Extraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.

    At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

    The Dime is a top 5% most shared global podcast

    The Dime is a top 10 Cannabis Podcast

    The Dime has a New Website. Shhhh its not finished.

    🎥 YouTube: The Dime

    📸 Instagram: The Dime

    https://www.newton-insights.com/


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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    50 min