Discover why successful remodeling contractors use Facebook Ads to create demand instead of just capturing it. While your competitors fight over ready-to-hire homeowners on Google, you can build a proprietary audience of pre-sold leads who trust your brand before they ever contact another contractor.

Why Facebook Ads Work Differently for Remodelers

Most contractors fail with Facebook advertising because they treat it like Google Ads—expecting immediate quotes and instant jobs. But Facebook's true power lies in demand creation, not demand capture. This means reaching homeowners 6-18 months before they're ready to hire, positioning your company as the trusted expert when they finally pull the trigger.

The Strategic Advantage of Visual Storytelling

Remodeling is a visual industry, and Facebook is a visual platform. This episode reveals how to leverage:

• Before and after transformations that stop the scroll
• Behind-the-scenes process videos that build trust and reduce "stranger danger"
• Client testimonial content that's 10x more persuasive than certifications
• Strategic content that nurtures leads through the entire buying journey

Understanding the Remodeling Sales Cycle

Facebook leads aren't "tire kickers"—they're simply earlier in the buying cycle. This is actually your competitive advantage. When you capture attention early, you have months to nurture relationships through retargeting ads, email sequences, and helpful content. By the time they're ready to start their project, you're not one of three quotes competing on price—you're the trusted expert they've been following for months.

The Four Phases of the Facebook Marketing Journey

1. Awareness: Beautiful transformations inspire homeowners to envision possibilities
2. Consideration: Educational content positions you as the expert
3. Trust: Testimonials from local neighbors validate your reputation
4. Action: Pre-sold leads contact you when timing is right

Google + Facebook: The Complete Marketing System

Google Ads captures demand from homeowners ready to hire right now. Facebook Ads creates demand by building your brand with homeowners who aren't actively searching yet. When used together, these platforms create a predictable, scalable lead generation system that dominates your local market.

Stop fighting over the same small pool of ready-to-hire homeowners. Start building your own audience of pre-qualified leads who know your name, recognize your work, and trust your brand.

Key Takeaways:

✓ Facebook leads are early-stage opportunities, not unqualified tire kickers

✓ Visual storytelling builds trust faster than any other marketing method

✓ Long sales cycles are advantages when you have a nurture strategy

✓ Brand building upstream creates proprietary audiences downstream

✓ Combining Facebook and Google creates predictable growth

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Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

Most remodeling contractors are bleeding money on Google Ads without realizing it. You're paying $20-$100+ per click, but your phone isn't ringing with qualified leads. Why? Because Google Ads isn't a magic button—it's a precision tool that only works when your business systems are dialed in.

In this episode, you'll discover exactly when Google Ads makes sense for remodeling contractors generating $500K+ annually, and when you should hold off. We break down the critical difference between capturing existing demand (Google) versus creating demand (Facebook), so you stop throwing money at the wrong platform.

What You'll Learn:

✅ When Google Ads are a smart investment for remodelers (and when they backfire)

✅ Why search ads work for high-margin projects like whole-home renovations and kitchen remodels

✅ The 4 essential boxes you must check before spending a single dollar

✅ Common ad mistakes that waste your budget (broad match keywords, ignoring negative keywords, vague ad copy)

✅ The "speed to lead" principle—why delayed response kills your conversion rate ✅ How to create dedicated landing pages that actually convert clicks into appointments

The Reality Check:

If your pipeline is empty and you need leads NOW, Google Ads can generate inquiries within 24-48 hours. But here's the catch—if your website lacks social proof, your follow-up is slow, or you don't have a solid sales system, Google Ads will just help you lose money faster.

This isn't theory. This is the proven framework we use to help established remodeling contractors scale profitably using high-intent search traffic.

Ready to build a predictable lead system?

Visit remodelingmarketingteam.com/get-started or call 888-350-7859 to schedule your strategy session.

#GoogleAds #RemodelingMarketing #ContractorMarketing #DigitalMarketing #HomeRemodeling

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Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

Discover how Mike Kinsey built MAK Mechanical from a borrowed pickup truck into a multi-million dollar HVAC and mechanical contracting business serving both residential and commercial markets.

In this inspiring contractor growth story, Mike shares the raw truth about scaling a trades business—from that first installation using a neighbor's truck to managing 30+ vehicles and leading $10 million+ commercial projects while still fixing residential furnaces.

What You'll Learn:
✅ How to transition from tradesman to CEO without losing your mind
✅ The biggest mistakes contractors make when scaling past $2-3 million
✅ Why doing both residential AND commercial work can actually work
✅ How to build a company culture that attracts and retains top talent
✅ Strategic planning frameworks that actually work for trades businesses
✅ Succession planning strategies for contractors thinking about their exit

📌 KEY TIMESTAMPS:
0:00 - Introduction: Mike's Journey Overview
1:22 - Third Generation Sheet Metal Worker Background
2:40 - The Ethical Breaking Point That Started It All
6:39 - Day One: Starting With a Borrowed Truck
8:39 - Biggest Fears in the Early Days
9:24 - The Difficult Transition from Tradesman to CEO
13:06 - Why Mak Mechanical Does Both Residential & Commercial
16:15 - The Hardest Stage of Growth: Breaking Past $2M
17:54 - Bringing in the Right People at the Right Time
19:56 - Training for Character, Not Just Skills
23:50 - Navigating the Father-Son Business Dynamic
26:25 - Leadership Lessons from Rotary International
30:08 - Building a Business Like Building a Race Car
32:28 - Advice for New Contractors Just Starting Out
34:31 - Legacy Planning: It's Never Too Early
36:21 - Where to Find Mike & Mak Mechanical

Mike's #1 Piece of Advice for Contractors:
"It's never too early to start thinking about next week, next year, and your exit strategy. Strategic planning isn't just for big companies—if you've got a helper, you need a plan."

About Mike Kinsey:
Mike Kinsey is the founder of Mak Mechanical, a full-service HVAC and mechanical contracting company serving residential and commercial clients. He's grown the business from solo technician to a 30+ vehicle operation handling projects from $250 service calls to multi-million dollar commercial builds including long-term care facilities. Mike is also a past District Governor for Rotary International and passionate mentor to the next generation of trades professionals.

Ready to sc

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Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

What if you could remotely qualify leads, create accurate estimates, and manage multiple projects—all without ever leaving your office?

That's exactly what LiveSwitch does for remodeling contractors.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

Struggling to make Google Ads profitable for your remodeling business? John Horn, CEO of StubGroup, reveals the exact strategies contractors need to run successful Google Ads campaigns in 2025's machine-learning driven landscape.

In this episode of the Digital Remodeler podcast, John shares over a decade of Google Ads expertise specifically for remodeling contractors generating $500K+ in annual revenue.

Learn why most contractors waste money on Google Ads and how to fix it.

🔥 WHAT YOU'LL LEARN:

✅ How to define and track profitable marketing for your remodeling business
✅ The critical feedback loops that make or break Google Ads success
✅ Why machine learning has changed everything about Google Ads
✅ Essential tracking setup for calls, forms, and conversions
✅ The 3-month optimization timeline you need to budget for
✅ Guard rails to prevent wasting your ad budget
✅ When to DIY vs. hire a Google Ads expert
✅ Landing page optimization secrets most contractors ignore

📊 KEY TAKEAWAYS:

Google's machine learning requires consistent data to optimize campaigns
Starting and stopping campaigns resets the learning cycle and wastes money
Not all phone calls are equal - track quality leads, not just volume
Minimum 3-month runway needed to properly optimize campaigns
Negative keywords are your first line of defense against wasted spend
Your landing page matters just as much as your ads

⏰ TIMESTAMPS:

00:00 - Introduction to Google Ads for Contractors
00:44 - John Horn's Background in Digital Marketing
01:37 - Defining Profitable Marketing for Remodelers
03:15 - Evolution of Google Ads Over 10 Years
04:34 - From Keyword Control to Machine Learning
06:17 - The Importance of Feedback Loops
08:21 - Tracking Calls and Conversions Properly
10:25 - Why You Need to Be Serious About Advertising
12:31 - How Campaign Changes Reset Machine Learning
15:10 - Realistic Timeline for Campaign Optimization
17:09 - Essential Guard Rails for Google Ads Success
18:52 - DIY vs. Hiring a Google Ads Expert
21:38 - Beware of Google Ads Sales Rep Calls
24:20 - What Separates Successful Advertisers
26:32 - Golden Nuggets: Top Takeaways
27:44 - Connect with John Horn and Stub Group

🎯 WHO THIS IS FOR:

Established remodeling contractors ($500K+ revenue) ready to scale with paid advertising, home improvement business owners frustrated with Google Ads performanc

Send a text

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

What if you could remotely qualify leads, create accurate estimates, and manage multiple projects—all without ever leaving your office?

That's exactly what LiveSwitch does for remodeling contractors.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

Welcome to the New Rules of Remodeler Marketing in 2026! If you're a home remodeling contractor doing $500K+ annually and you know your marketing needs to change but you're not sure what to focus on, this is for you.

Carl Willis, CEO of Remodeling Marketing Team breaks down exactly what's working right now and what you need to focus on to stay competitive.

Here's What You'll Learn:

The AI Revolution – Google Gemini has fundamentally changed the game. He'll talk through real search results and explain why keyword optimization is dead and algorithm perception is everything.

Building Your Digital Ecosystem – Most remodelers have a "digital toe print" not a footprint. He'll walk you through creating an omnipresent spiderweb across platforms that makes you inescapable to AI and to homeowners.

The 7-12 Touch Rule – Today's buyers see you 7-12 times before they call, and 70% of their decision is already made. Your pre-sell game has to be airtight or you're starting every sales conversation at a disadvantage.

Systems Over Hustle – The craftsman-to-entrepreneur shift is non-negotiable. He'll show you how to combine the right mindset with repeatable systems that produce predictable growth.

AI Tools That Actually Work – From content repurposing to lead scoring to automated follow-up, He'll share the exact workflow we use to turn one piece of content into 15-20 assets.

Look, the days of chasing marketing tricks are over. We're in the strategy-first era now. If your brand isn't built to guide emotionally-driven, digitally-immersed, AI-influenced buyers confidently to you, they're never even going to call.

The Bottom Line: Your digital footprint must cover your website, Google Business Profile, social media (Facebook, YouTube, Instagram), directories, reviews, photos, videos – everything. If a homeowner checks you out on five different platforms, they need to see the same message, the same proof, the same quality. If not, you've got gaps in your spiderweb.

Ready to dominate your market in 2026?

📞 Schedule a Strategy Session: Call 888-350-7859 or visit https://remodelingmarketingteam.com/get-started

We help established remodeling contractors build predictable, scalable marketing systems that actually work in today's AI-driven environment.

Send a text

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

What if you could remotely qualify leads, create accurate estimates, and manage multiple projects—all without ever leaving your office?

That's exactly what LiveSwitch does for remodeling contractors.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

The way homeowners find remodeling contractors has changed forever. Are you ready for AI search?

In this episode of the Digital Remodeler podcast, host Carl Willis interviews Phil Risher from Phlash Consulting about the massive shift happening in search—from traditional Google SEO to Answer Engine Optimization (AEO). If you're a remodeling contractor, this conversation will transform how you think about digital marketing in 2026.

⚡ What You'll Learn:

✅ Why 70% of homeowners decide on a contractor BEFORE visiting your website
✅ How AI search queries use 347 words vs. Google's 4-word average
✅ The content strategy that feeds AI platforms like ChatGPT and Google's AI Overviews
✅ How to repurpose call recordings into ranking content (genius strategy!)
✅ Why Gen Z uses Google 50% less than Boomers for finding local contractors
✅ The "agentic booking" revolution coming to home services
✅ How to create pricing guides that pre-qualify leads and reduce objections
✅ Speed-to-lead strategies that convert more estimates
✅ Building an AI avatar for your remodeling business

🎯 Key Takeaways for Remodeling Contractors:

📌 Content isn't just for "likes and shares" anymore—it's training AI to recommend YOUR business
📌 Short-form video is now indexed by Google and feeds large language models
📌 The "no-click SEO" era means your Google Business Profile and reviews matter more than ever
📌 Creating omnichannel content (video + blog + social) creates massive ranking signals
📌 Most contractors have a lead MANAGEMENT problem, not a lead generation problem


🔥 Topics Covered:

→ Answer Engine Optimization (AEO) vs. traditional SEO
→ How to rank in Google's AI Overviews (GEO)
→ Creating "This vs. That" and pricing content
→ Marcus Sheridan's "They Ask, You Answer" framework
→ Lead nurture sequences that increase close rates by 5%+
→ Video marketing for contractors
→ Local SEO in the AI era
→ CRM and lead management systems
→ Email marketing that converts

🎁 FREE RESOURCE:
Get Phil's 52 Content Topics to Rank in AI Search at phlashconsulting.com

👤 About Phil Risher:
Phil Risher is the founder of Phlash Consulting, a digital marketing firm focused on
helping home service businesses like HVAC, plumbing, and electrical companies grow their sales and maintain full schedules. After paying off $30,000 in student loans and saving $6

Send a text

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

What if you could remotely qualify leads, create accurate estimates, and manage multiple projects—all without ever leaving your office?

That's exactly what LiveSwitch does for remodeling contractors.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

When a homeowner dreams about a remodeling project, they're not just thinking about finishes and square footage—they're picturing a better version of their life. But alongside that dream is a deep fear: What if I pick the wrong contractor? What if this becomes a disaster?

In this episode, we dive deep into the psychology of home remodeling and reveal how understanding the emotional drivers behind buying decisions is where smart remodelers win. By addressing both the dreams and the doubts, you can transform your marketing from forgettable to irresistible.

In This Episode:

[00:01] - The emotional reality behind every remodeling decision

[00:27] - The tension between hope and hesitation (and where most contractors lose the sale)

[01:05] - Why remodeling is emotional, not just practical

[01:41] - How homeowners make decisions emotionally first, then justify with logic

[02:09] - Understanding the dream behind the decision

[02:38] - What homeowners really want (hint: it's not just a construction crew) [03:07] - The language that reflects why they're actually calling you

[03:39] - The fears that kill deals before they even start

[04:07] - Building trust as your most valuable business currency

[04:40] - Moving from contractor to trusted advisor

[05:10] - Why telling real stories beats statistics every time

[05:49] - The power of visuals: why you can't explain your way into trust

[06:23] - Professional documentation as a credibility builder

[06:51] - Understanding today's skeptical, informed homeowner

[07:12] - Building your digital marketing ecosystem

[07:42] - The 70% rule: most decisions happen before they contact you

[08:15] - Making it easy (and safe) to say yes

[09:01] - Final thoughts: Stop marketing like a contractor

[09:28] - The challenge: become the strategic partner they didn't know they needed

Key Takeaway: Homeowners aren't looking for the cheapest remodel—they're looking for certainty. If your marketing only speaks to their wants and not their worries, you'll lose them to someone who does both.

Ready to dominate your local market with a comprehensive marketing strategy? Visit https://remodelingmarketingteam.com/get-started to schedule your strategy session.

Subscribe to Digital Remodeler for weekly insights on contractor marketing, business growth, and the strategies that help established remodeling companies scale past $500K and beyond.

Send a text

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

If you're a remodeling company owner trying to decide between Google Ads and Facebook Ads, you're probably not short on opinions—you're short on clarity.

In this episode, we cut through the noise and reveal why most remodelers are asking the wrong question entirely. This isn't about choosing a platform. It's about understanding how homeowners actually make their buying decisions and how you use both platforms to create predictable, controllable lead flow instead of reacting month after month.

You'll discover why the wrong paid ad strategy doesn't just waste money—it keeps your business small. We break down the complete homeowner decision journey, when each platform performs best, and how to build a marketing ecosystem that creates market dominance.

Key Takeaways

• Why paid advertising exposes weaknesses in your business rather than fixing them
• The 5-stage homeowner decision journey and where each ad platform fits
• When Google Ads work best (and when they fail miserably)
• How Facebook Ads create demand that Google Ads capture
• Why "bad leads" are almost always a system problem, not a platform problem
• The ecosystem approach that turns ads from expense into leverage
• How to achieve market dominance and become the AI-recommended choice in your area

Episode Timestamps

[00:00] Introduction: The Real Problem With Choosing Between Ad Platforms

• Why remodelers struggle with advertising decisions
• How inconsistent leads create inconsistent cash flow and cap growth

[00:56] The Hard Truth About Paid Ad Strategy

• Why the wrong strategy keeps your business small
• Understanding homeowner decision-making processes
• The role each platform plays in lead generation

[01:33] Why Remodelers Get Stuck: Asking the Wrong Question

• The vacuum assumption about ad platforms
• Paid advertising as part of a complete system
• Your marketing ecosystem: messaging, position, follow-up, and leadership
• The real goal: better decisions at scale

[02:46] How Homeowners Actually Choose a Remodeler

• Stage 1: Awareness - Something isn't working
• Stage 2: Inspiration - Imagining what's possible
• Stage 3: Research - Costs, options, timelines, and risk
• Stage 4: Intent - Actively looking for a contractor
• Stage 5: Decision - Choosing who they trust most
• Why marketing must align with where homeowners are mentally

[04:36] Google Ads: Capturing Active Demand

• Why Google Ads excel at catching high-intent searchers
• Common search queries that indicate buying intent
• When Google Ads work best: consistent sales process, fast follow-up, clear differentiation
• The critical importance of speed-to-lead (5-15 minutes maximum)
• Composite example: Strong intake and sales discipline

[06:18] When Google Ads Fail

• Generic m

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Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA