Discover why successful remodeling contractors use Facebook Ads to create demand instead of just capturing it. While your competitors fight over ready-to-hire homeowners on Google, you can build a proprietary audience of pre-sold leads who trust your brand before they ever contact another contractor.

Why Facebook Ads Work Differently for Remodelers

Most contractors fail with Facebook advertising because they treat it like Google Ads—expecting immediate quotes and instant jobs. But Facebook's true power lies in demand creation, not demand capture. This means reaching homeowners 6-18 months before they're ready to hire, positioning your company as the trusted expert when they finally pull the trigger.

The Strategic Advantage of Visual Storytelling

Remodeling is a visual industry, and Facebook is a visual platform. This episode reveals how to leverage:

• Before and after transformations that stop the scroll
• Behind-the-scenes process videos that build trust and reduce "stranger danger"
• Client testimonial content that's 10x more persuasive than certifications
• Strategic content that nurtures leads through the entire buying journey

Understanding the Remodeling Sales Cycle

Facebook leads aren't "tire kickers"—they're simply earlier in the buying cycle. This is actually your competitive advantage. When you capture attention early, you have months to nurture relationships through retargeting ads, email sequences, and helpful content. By the time they're ready to start their project, you're not one of three quotes competing on price—you're the trusted expert they've been following for months.

The Four Phases of the Facebook Marketing Journey

1. Awareness: Beautiful transformations inspire homeowners to envision possibilities
2. Consideration: Educational content positions you as the expert
3. Trust: Testimonials from local neighbors validate your reputation
4. Action: Pre-sold leads contact you when timing is right

Google + Facebook: The Complete Marketing System

Google Ads captures demand from homeowners ready to hire right now. Facebook Ads creates demand by building your brand with homeowners who aren't actively searching yet. When used together, these platforms create a predictable, scalable lead generation system that dominates your local market.

Stop fighting over the same small pool of ready-to-hire homeowners. Start building your own audience of pre-qualified leads who know your name, recognize your work, and trust your brand.

Key Takeaways:

✓ Facebook leads are early-stage opportunities, not unqualified tire kickers

✓ Visual storytelling builds trust faster than any other marketing method

✓ Long sales cycles are advantages when you have a nurture strategy

✓ Brand building upstream creates proprietary audiences downstream

✓ Combining Facebook and Google creates predictable growth

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Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

Most remodeling contractors are bleeding money on Google Ads without realizing it. You're paying $20-$100+ per click, but your phone isn't ringing with qualified leads. Why? Because Google Ads isn't a magic button—it's a precision tool that only works when your business systems are dialed in.

In this episode, you'll discover exactly when Google Ads makes sense for remodeling contractors generating $500K+ annually, and when you should hold off. We break down the critical difference between capturing existing demand (Google) versus creating demand (Facebook), so you stop throwing money at the wrong platform.

What You'll Learn:

✅ When Google Ads are a smart investment for remodelers (and when they backfire)

✅ Why search ads work for high-margin projects like whole-home renovations and kitchen remodels

✅ The 4 essential boxes you must check before spending a single dollar

✅ Common ad mistakes that waste your budget (broad match keywords, ignoring negative keywords, vague ad copy)

✅ The "speed to lead" principle—why delayed response kills your conversion rate ✅ How to create dedicated landing pages that actually convert clicks into appointments

The Reality Check:

If your pipeline is empty and you need leads NOW, Google Ads can generate inquiries within 24-48 hours. But here's the catch—if your website lacks social proof, your follow-up is slow, or you don't have a solid sales system, Google Ads will just help you lose money faster.

This isn't theory. This is the proven framework we use to help established remodeling contractors scale profitably using high-intent search traffic.

Ready to build a predictable lead system?

Visit remodelingmarketingteam.com/get-started or call 888-350-7859 to schedule your strategy session.

#GoogleAds #RemodelingMarketing #ContractorMarketing #DigitalMarketing #HomeRemodeling

Send a text

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA

Discover how Mike Kinsey built MAK Mechanical from a borrowed pickup truck into a multi-million dollar HVAC and mechanical contracting business serving both residential and commercial markets.

In this inspiring contractor growth story, Mike shares the raw truth about scaling a trades business—from that first installation using a neighbor's truck to managing 30+ vehicles and leading $10 million+ commercial projects while still fixing residential furnaces.

What You'll Learn:
✅ How to transition from tradesman to CEO without losing your mind
✅ The biggest mistakes contractors make when scaling past $2-3 million
✅ Why doing both residential AND commercial work can actually work
✅ How to build a company culture that attracts and retains top talent
✅ Strategic planning frameworks that actually work for trades businesses
✅ Succession planning strategies for contractors thinking about their exit

📌 KEY TIMESTAMPS:
0:00 - Introduction: Mike's Journey Overview
1:22 - Third Generation Sheet Metal Worker Background
2:40 - The Ethical Breaking Point That Started It All
6:39 - Day One: Starting With a Borrowed Truck
8:39 - Biggest Fears in the Early Days
9:24 - The Difficult Transition from Tradesman to CEO
13:06 - Why Mak Mechanical Does Both Residential & Commercial
16:15 - The Hardest Stage of Growth: Breaking Past $2M
17:54 - Bringing in the Right People at the Right Time
19:56 - Training for Character, Not Just Skills
23:50 - Navigating the Father-Son Business Dynamic
26:25 - Leadership Lessons from Rotary International
30:08 - Building a Business Like Building a Race Car
32:28 - Advice for New Contractors Just Starting Out
34:31 - Legacy Planning: It's Never Too Early
36:21 - Where to Find Mike & Mak Mechanical

Mike's #1 Piece of Advice for Contractors:
"It's never too early to start thinking about next week, next year, and your exit strategy. Strategic planning isn't just for big companies—if you've got a helper, you need a plan."

About Mike Kinsey:
Mike Kinsey is the founder of Mak Mechanical, a full-service HVAC and mechanical contracting company serving residential and commercial clients. He's grown the business from solo technician to a 30+ vehicle operation handling projects from $250 service calls to multi-million dollar commercial builds including long-term care facilities. Mike is also a past District Governor for Rotary International and passionate mentor to the next generation of trades professionals.

Ready to sc

Send a text

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

What if you could remotely qualify leads, create accurate estimates, and manage multiple projects—all without ever leaving your office?

That's exactly what LiveSwitch does for remodeling contractors.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Stop Driving. Start Closing
Stop wasting time on tire kickers. Qualify and estimate remotely with AI-powered video technology.

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA