Will websites still matter in five years? And is traditional SEO enough when customers are increasingly turning to ChatGPT, Claude and AI-powered search for answers and recommendations?

In this episode of The Content Mavericks, Jay from Twofresh and Jack from Social Advantage are joined by SEO and GEO consultant Jessica Redman, co-founder of Didgeheads, to explore how AI is transforming search, content marketing and the way businesses get discovered online.

Jess explains the differences between SEO, GEO and AEO, why ranking highly on Google doesn't necessarily mean you'll appear in AI-generated answers, and why social media, YouTube, reviews, PR and third-party mentions are becoming increasingly important parts of your digital footprint.

She also shares how one authentic LinkedIn post changed her career, generating enough inbound business to leave her job and build a £10K-per-month business.

The conversation then turns to AI-generated content, authenticity and the rise of “AI slop” — before Jess makes her biggest prediction of the episode: websites could be a dying format.

In this episode: • SEO vs GEO vs AEO and what businesses need to understand • Getting discovered through ChatGPT, Claude and AI search • Why Google rankings don't guarantee AI visibility • How AI models understand and recommend businesses • The changing importance of backlinks and domain authority • Why reviews, PR and third-party mentions matter • The growing relationship between social media and search • Why YouTube and video are becoming increasingly important • How local businesses can prepare for AI-powered search • How one LinkedIn post helped Jess build a £10K/month business • Building authority and a personal brand through authentic content • AI-assisted content vs “AI slop” • Why AI-generated video could damage brand trust • Using ChatGPT and Claude without outsourcing your thinking • Whether websites could disappear within the next five years • What the future of search, content and digital brand experiences could look like

🎬 Twofresh: https://www.twofresh.co.uk/ 📱 Social Advantage: https://www.socialadvantage.co.uk/ 🔎 Connect with Jessica Redman: LinkedIn 📸 Jessica on Instagram: @JessReds 📲 The Content Mavericks: @thecontentmavericks

The Content Mavericks is a podcast about content, creativity, marketing, filmmaking, social media, AI and the people doing things differently.

In this quickfire episode of The Content Mavericks, Cey from Twofresh and Jack from Social Advantage put each other on the spot with a rapid-fire round of This or That, GOAT and Would You Rather questions.

From AI and ChatGPT to nightmare client feedback, filmmaking, social media, marketing and business, the conversation goes in some very unexpected directions.

Cey and Jack debate whether they'd rather lose their analytics or the ability to schedule content, reveal the worst client feedback they've ever received, discuss going viral for all the wrong reasons, and tackle the important questions — like coffee vs beer, Marvel vs Star Wars, and whether they'd rather make a film on an iPhone 4 or shoot the whole thing in one continuous take.

In this episode: • How Cey and Jack are using AI and ChatGPT in business • Paper to-do lists vs project management software • Going viral for the wrong reasons vs losing a dream client • The worst client feedback they've received • Paid advertising vs SEO and social media • What they'd do with a £1,000 monthly marketing budget • Why genuine networking beats the hard sell • Analytics vs social media scheduling • Great scripts vs great production crews • Cinema vs watching films at home • Marvel vs Star Wars • Their guilty pleasure social media content • One-take filmmaking and the challenges of video production • Business advice, terrible catchphrases and questionable life choices

It’s a more relaxed episode packed with business hot takes, agency stories, marketing opinions and behind-the-scenes confessions from two people working in content every day.

🎬 Twofresh: https://www.twofresh.co.uk/ 📱 Social Advantage: https://www.socialadvantage.co.uk/ 📽️ Watch The Divided Island: https://linktr.ee/twofreshproductions 📲 Instagram: @thecontentmavericks

The Content Mavericks is a podcast about content, creativity, marketing, filmmaking, social media and the people doing things differently.

In this episode of The Content Mavericks, Cey from Twofresh and Jack from Social Advantage get into the realities of creating content, building businesses and getting independent films in front of an audience.

Cey shares the story behind launching Two Fresh Distribution and self-distributing The Divided Island — taking the documentary into UK cinemas and onto Amazon Prime without relying on the traditional film distribution model.

They also explore why raw, authentic business content is making a comeback, how to overcome the fear of putting yourself on camera, and why sometimes the best content comes from documenting what you're actually doing rather than trying to manufacture the perfect social media strategy.

Plus, Cey and Jack discuss how they're using AI tools including ChatGPT and Gemini in their businesses, where AI genuinely saves time, and where human creativity still matters.

In this episode: • Self-distributing an independent film in the UK • Getting The Divided Island into cinemas and onto Amazon Prime • Traditional film distributors vs self-distribution • Building a content strategy around authenticity • Why vlog-style business content is making a comeback • Getting comfortable creating content on camera • Short-form vs long-form content • Using ChatGPT, Gemini and AI in business • Why documenting your journey can be more powerful than polished content

🎬 Two Fresh: https://www.twofresh.co.uk/ 📱 Social Advantage: https://www.socialadvantage.co.uk/ 📽️ Watch The Divided Island: https://linktr.ee/twofreshproductions 📲 Instagram: @thecontentmavericks

The Content Mavericks is a podcast about content, creativity, marketing, filmmaking, social media and the people doing things differently.

In this episode of The Content Mavericks, Jack Longman and Cey Sesiguzel dig into the dramatic shifts in the content marketing world — and what that means for your brand.

We cover:

How clickbait has evolved (and why it still works)

The unstoppable rise of TikTok and whether Instagram can keep up

How AI tools are disrupting more than just creativity.

Ryan Reynolds’ surprising approach to personal branding on LinkedIn

Smart YouTube creator strategies you can steal If you’re a founder, marketing director or content creator trying to stay ahead of the curve, this episode is packed with straight-talking insights and practical takeaways.

🎙️ Listen, learn, and join the conversation.

👉 Learn more about Jack’s social media agency, Social Advantage: https://www.socialadvantage.co.uk

👉 Learn more about Cey’s video production company, Two Fresh: https://www.twofresh.co.uk

👉 Follow us on Instagram: @thecontentmavericks

Please like, subscribe, and share this episode if you enjoyed it!

In this episode, The Content Mavericks Co-Hosts speak and have a fireside chat about advertising mindsets and the release of Cey Sesiguzel's feature-length documentary film The Divided Island.

We cover:

- Short-form and long-form content, which is best?

- Why Cey decided to self-release his feature-length film.

- How receiving brutally honest feedback on your creative work is always a good thing.

Find out more about Cey's feature-length documentary film "The Divided Island" here: https://linktr.ee/twofreshproductions

Learn more about Cey's video production company Two Fresh: https://www.twofresh.co.uk/

Learn more about Jack's social media agency, Social Advantage: https://www.socialadvantage.co.uk/

Follow us on Instagram: @thecontentmavericks

Please subscribe and share this episode with someone if you enjoyed it!

In this episode, we're thrilled to welcome Hatti Suvari, host of the UK's No.1 legal consumer podcast, Get Legally Speaking!

Hatti started 'Get Legally Speaking' in the lockdown of 2020. The podcast quickly rose to popularity, growing to 1.8m downloads in a year, interviewing practising Barrister’s, KC’s and Judges on everything from divorce, and family law to employees’ rights, property law, consumer rights and much more.

In this conversation, we cover:

🎙 How Hatti's podcast started.

🎙 How Hatti gets inspiration for topics to talk about.

🎙 What Hatti has learned about podcasting and what is next for 'Get Legally Speaking'.

Find out more about Hatti and 'Get Legally Speaking', here: https://bit.ly/419qyVT

Enjoy this episode? Subscribe and share it with someone who may find it useful!

Follow us on social media: @thecontentmavericks

In this episode we are joined by director and all round creative whizz, Ben RVBBERDUCK Doyle. Ben works alongside some of the UK's biggest creators and talent, creating original content that blends platform and genre. In our conversation we cover:

🎙 What it takes to create content for the biggest Youtubers in the world.

🎙 What it's really like to make films for a living.

🎙 Why being authentic matters now, more than ever as a creator.

Enjoy this episode? Please subscribe and share it with someone who will find it useful.

Tune into episode two of "The Content Mavericks," where we're thrilled to welcome James Newell, the visionary solopreneur behind Clear Sales Message.

As a seasoned expert in the realm of ethical and effective selling, James has truly mastered the art of sales and marketing.

Over his notable career, he has crafted the foundational sales messaging for numerous prestigious businesses.

In this episode, James will share his expert strategies for developing compelling, resonant sales and marketing content that has helped him build his fantastic business to the powerhouse it is today.

Don't miss this opportunity to learn from one of the industry's best!