Will websites still matter in five years? And is traditional SEO enough when customers are increasingly turning to ChatGPT, Claude and AI-powered search for answers and recommendations?

In this episode of The Content Mavericks, Jay from Twofresh and Jack from Social Advantage are joined by SEO and GEO consultant Jessica Redman, co-founder of Didgeheads, to explore how AI is transforming search, content marketing and the way businesses get discovered online.

Jess explains the differences between SEO, GEO and AEO, why ranking highly on Google doesn't necessarily mean you'll appear in AI-generated answers, and why social media, YouTube, reviews, PR and third-party mentions are becoming increasingly important parts of your digital footprint.

She also shares how one authentic LinkedIn post changed her career, generating enough inbound business to leave her job and build a £10K-per-month business.

The conversation then turns to AI-generated content, authenticity and the rise of “AI slop” — before Jess makes her biggest prediction of the episode: websites could be a dying format.

In this episode: • SEO vs GEO vs AEO and what businesses need to understand • Getting discovered through ChatGPT, Claude and AI search • Why Google rankings don't guarantee AI visibility • How AI models understand and recommend businesses • The changing importance of backlinks and domain authority • Why reviews, PR and third-party mentions matter • The growing relationship between social media and search • Why YouTube and video are becoming increasingly important • How local businesses can prepare for AI-powered search • How one LinkedIn post helped Jess build a £10K/month business • Building authority and a personal brand through authentic content • AI-assisted content vs “AI slop” • Why AI-generated video could damage brand trust • Using ChatGPT and Claude without outsourcing your thinking • Whether websites could disappear within the next five years • What the future of search, content and digital brand experiences could look like

🎬 Twofresh: https://www.twofresh.co.uk/ 📱 Social Advantage: https://www.socialadvantage.co.uk/ 🔎 Connect with Jessica Redman: LinkedIn 📸 Jessica on Instagram: @JessReds 📲 The Content Mavericks: @thecontentmavericks

The Content Mavericks is a podcast about content, creativity, marketing, filmmaking, social media, AI and the people doing things differently.

In this quickfire episode of The Content Mavericks, Cey from Twofresh and Jack from Social Advantage put each other on the spot with a rapid-fire round of This or That, GOAT and Would You Rather questions.

From AI and ChatGPT to nightmare client feedback, filmmaking, social media, marketing and business, the conversation goes in some very unexpected directions.

Cey and Jack debate whether they'd rather lose their analytics or the ability to schedule content, reveal the worst client feedback they've ever received, discuss going viral for all the wrong reasons, and tackle the important questions — like coffee vs beer, Marvel vs Star Wars, and whether they'd rather make a film on an iPhone 4 or shoot the whole thing in one continuous take.

In this episode: • How Cey and Jack are using AI and ChatGPT in business • Paper to-do lists vs project management software • Going viral for the wrong reasons vs losing a dream client • The worst client feedback they've received • Paid advertising vs SEO and social media • What they'd do with a £1,000 monthly marketing budget • Why genuine networking beats the hard sell • Analytics vs social media scheduling • Great scripts vs great production crews • Cinema vs watching films at home • Marvel vs Star Wars • Their guilty pleasure social media content • One-take filmmaking and the challenges of video production • Business advice, terrible catchphrases and questionable life choices

It’s a more relaxed episode packed with business hot takes, agency stories, marketing opinions and behind-the-scenes confessions from two people working in content every day.

🎬 Twofresh: https://www.twofresh.co.uk/ 📱 Social Advantage: https://www.socialadvantage.co.uk/ 📽️ Watch The Divided Island: https://linktr.ee/twofreshproductions 📲 Instagram: @thecontentmavericks

The Content Mavericks is a podcast about content, creativity, marketing, filmmaking, social media and the people doing things differently.

In this episode of The Content Mavericks, Cey from Twofresh and Jack from Social Advantage get into the realities of creating content, building businesses and getting independent films in front of an audience.

Cey shares the story behind launching Two Fresh Distribution and self-distributing The Divided Island — taking the documentary into UK cinemas and onto Amazon Prime without relying on the traditional film distribution model.

They also explore why raw, authentic business content is making a comeback, how to overcome the fear of putting yourself on camera, and why sometimes the best content comes from documenting what you're actually doing rather than trying to manufacture the perfect social media strategy.

Plus, Cey and Jack discuss how they're using AI tools including ChatGPT and Gemini in their businesses, where AI genuinely saves time, and where human creativity still matters.

In this episode: • Self-distributing an independent film in the UK • Getting The Divided Island into cinemas and onto Amazon Prime • Traditional film distributors vs self-distribution • Building a content strategy around authenticity • Why vlog-style business content is making a comeback • Getting comfortable creating content on camera • Short-form vs long-form content • Using ChatGPT, Gemini and AI in business • Why documenting your journey can be more powerful than polished content

🎬 Two Fresh: https://www.twofresh.co.uk/ 📱 Social Advantage: https://www.socialadvantage.co.uk/ 📽️ Watch The Divided Island: https://linktr.ee/twofreshproductions 📲 Instagram: @thecontentmavericks

The Content Mavericks is a podcast about content, creativity, marketing, filmmaking, social media and the people doing things differently.