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The Content Byte

The Content Byte

De : Rachel Smith
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 Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly bites of advice, tips and strategies for freelancers who make a living from using their words. We delve into our extensive contact books to bring special guests who share their stories of creating (and sustaining) successful freelance businesses.This content is copyright and the property of Rachel Smith and Lynne Testoni. Economie Marketing et ventes Réussite personnelle
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    Épisodes
    • Melissa Hoyer and the ultimate portfolio career

      Melissa Hoyer and the ultimate portfolio career
      Jun 15 2025
      In this episode, we explore the world of freelancing with successful journalist and media commentator Melissa Hoyer. Melissa shares her career journey, from her early days in newsrooms to her success as a freelance professional. It's a great chat, covering the impact of social media on celebrity culture, and the challenges of maintaining multiple income streams. Melissa also chats about:
      • How she grew her Instagram following to 80k
      • Why she feels it's important to be authentic on social media
      • Staying visible in the industry
      • Her experiences with TV commentary and event hosting
      • The evolution of celebrity culture
      • The reality behind the glamour
      • Navigating multiple income streams
      • Competing with free labour
      • The hustle of freelance writing

      Connect with Melissa on Instagram at: https://www.instagram.com/melissahoyer/

      or via her website: https://melissahoyer.com/

      Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au
      If you have questions you'd like us to answer in our next Q&A episode, just send them here.
      Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co
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      52 min
    • Behind the podcast - Lynne & Rachel talk about their partnership

      Behind the podcast - Lynne & Rachel talk about their partnership
      Jun 8 2025

       This week on The Content Byte, we have something a little different, but hopefully still useful. This episode was originally recorded as part of Austin Church's Growth Without Burnout Summit held recently. This virtual event was inspiring and useful and featured speakers from all across the world talking about how to grow a thriving freelance business without burning out.

      As part of his amazing summit, Austin asked Rachel and I about our friendship and how and why we started this podcast. We first met Austin when he was the keynote speaker at the Content by Summit in 2024. We felt honoured and flattered that he asked us to be involved with his summit.

      It was a great chat so we thought we would share it with our listeners. It’s almost our origin story. We talk about how a friendship-turned partnership evolved into a thriving podcast, the summit, and an unexpected SEO goldmine. From dividing tasks based on complementary strengths to navigating conflict without contracts, we share how we found success - and still remained friends.

      Connect with Austin L. Church through his Freelance Cake website: https://www.freelancecake.com/

      And his community at: https://www.freelancecake.com/community

      Find Lynne www.lynnetestoni.com

      Find Rachel www.rachelsmith.com.au

      Rachel's List www.rachelslist.com.au

      If you have questions you'd like us to answer in our next Q&A episode, just send them here.

      Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

      Episode edited by Marker Creative Co www.markercreative.co

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      51 min
    • Julia Newbould on keeping on top of your finances

      Julia Newbould on keeping on top of your finances
      Jun 1 2025
      In this episode Rachel and Lynne discuss the intricacies of freelance finances with Julia Newbould, an editor, journalist, and author with extensive experience in financial reporting. Julia shares insights on transitioning from spreadsheets to accounting software, the importance of financial literacy, and strategies for effective money management for freelancers. She also talks about:
      • Her journey in journalism
      • Her efforts to increase female representation in financial advising
      • Setting up multiple bank accounts for effective cash flow management
      • The significance of emergency funds
      • Superannuation for freelancers
      • Plus tips on raising prices and handling financial anxiety

      Connect with Julia via LinkedIn https://www.linkedin.com/in/julia-newbould-44454712/

      Find Lynne www.lynnetestoni.com

      Find Rachel www.rachelsmith.com.au

      Rachel's List www.rachelslist.com.au

      If you have questions you'd like us to answer in our next Q&A episode, just send them here.
      Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

      Episode edited by Marker Creative Co www.markercreative.co

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      42 min

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