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The Cleared Cache

The Cleared Cache

De : Anja Westhues and Maddie Seidel
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The Cleared Cache is a business podcast... that also isn't.


Hosted by Anja and Maddie — two girls in their mid-20s building nontraditional careers in real time — this show is part candid catch-up, part deep dive, part “wait… are we allowed to do it this way?”


We talk about what it actually looks like to freelance before you feel ready, start things without a safety net, navigate money and identity in your 20s, and build work that doesn’t fit into a neat little box. Some weeks it’s just us unpacking what we’re learning, other weeks we’re joined by founders, creatives, and operators in complementary industries who are carving their own paths, too.


No buzzwords or corporate jargon... just honest conversations about ambition, autonomy, risk, and redefining success on your own terms.


This podcast is produced by Cache Studio — the social media consultancy Anja founded and Maddie works alongside — this is the unfiltered side of building something from the ground up.

© 2026 The Cleared Cache Sciences sociales
Épisodes
  • Networking and Personal Brand Building

    Networking and Personal Brand Building
    Apr 16 2026

    This week, in a short-but-sweet episode, Anja and Maddie dive into the power of personal branding and networking as a freelancer in the digital age. From their own experiences to standout brands doing it right, they unpack how building in public can open doors -- and why founder-led content continues to work.

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    19 min
  • Getting To Know Lauren Hodgen of Citrus Diaries Studio

    Getting To Know Lauren Hodgen of Citrus Diaries Studio
    Apr 2 2026

    This week, Anja and Maddie sit down with Lauren Hodgen, the founder of Citrus Diaries Studio -- a branding and social strategy studio focusing on brands in the food and beverage space. They discuss what it's like to first start freelancing, lessons Lauren has learned along the way, and advice she'd give to someone first setting out on their entrepreneurial and freelancing journey.

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    30 min
  • Wild Wild (Expo) West

    Wild Wild (Expo) West
    Mar 19 2026

    This week, Anja and Maddie discuss their first business trip together in Los Angeles/SoCal to attend Expo West, the biggest trade show in consumer packaged goods. Tune in to hear their favorite (and least favorite) snacks from the trip, and trends they noticed walking the show floor.

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    35 min
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