In this episode of The Cardone Zone, Grant Cardone revisits his New York Times best-selling book, The 10X Rule, breaking down one of its most powerful distinctions — the difference between those who take massive action and those who don't.

Grant delves into the mindset, habits, and relentless energy that distinguish the successful from the unsuccessful — and how inaction, hesitation, and excuses consistently lead to missed opportunities and stagnation.

If you've ever wondered why some people seem to win consistently while others struggle to gain traction, this episode gives you the answers straight from the 10X philosophy that started a movement.

Follow us on all social media platforms and visit GrantCardone.com for more tools, training, and strategies to take massive action and multiply your success.

In this episode, Grant Cardone dives deep into one of the most

overused sayings: "Money won't make you happy."

Drawing from his latest book, The Wealth Creation Formula,

Grant challenges this belief head-on, explaining that while

money itself may not guarantee happiness, the lack of it can

create unnecessary limitations, stress, and missed opportunities.

Through his reading and commentary, Grant breaks down how

money is a tool — one that, when managed with purpose and

strategy, can amplify your freedom, enhance your relationships,

and fuel your personal growth. He emphasizes that true wealth

isn't about hoarding money, but about understanding how to make

it flow, multiply, and work for you.

Listeners will also learn how to create multiple streams of

income from a single event or opportunity, a central concept in

The Wealth Creation Formula. Grant discusses how value is not fixed

— it varies based on how effectively money is used, invested,

and circulated back into the marketplace.

Whether you're just starting your wealth journey or looking to scale,

this episode will shift your mindset about money, purpose, and happiness.

Follow Grant Cardone on all social media platforms and visit

GrantCardone.com and 10XStudios.com for more insights,

tools, and resources to elevate your financial game.

In this episode of The Cardone Zone, Grant Cardone explores the concepts of assets and liabilities—powerful drivers that shift depending on the relationships and contexts in which they are applied.

Grant digs deep into the distinction between intentional and unintentional liabilities. An intentional liability reflects the character of the individual behind it—it shows foresight, purpose. By contrast, unintentional liabilities reveal carelessness, lack of awareness, and ultimately a loss of control, making them far more dangerous.

Another key discussion is about diversification in your job. Adding value where you already are is the smartest way to increase income and opportunity. Becoming an asset in your existing role—taking on more responsibility, finding creative solutions, and producing measurable results—creates leverage and long-term wealth. While diversification is powerful inside your workplace, simply getting a second job outside your main work divides your efforts, just as investment diversification often dilutes your returns. The goal is to concentrate, not scatter, your energy and resources.

At the end of the day, building wealth and influence requires clarity about which choices move you forward and which hold you back. Assets create strength; liabilities drain it—unless they are intentional, disciplined, and strategically managed.

Stay connected with Grant on all social platforms, catch The Cardone Zone on SiriusXM, and visit 10XStudios.com for more content and resources.