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In this episode, Chris Cummings, a Licensed Master Trainer of Neuro-Linguistic Programming™ (NLP), shares his journey from senior pharmaceutical executive to building a global training organization with over 100 trainers operating in more than 20 languages. Chris explains how discovering NLP reshaped the way he leads teams, pitches major clients, and designs transformational learning experiences — and why clarity of outcome is the first principle he teaches any CEO.

Chris takes us back to the early 2000s, when he was managing large corporate teams during a merger filled with mistrust and internal conflict. He describes the moment a two-day experiential workshop completely shifted team dynamics — and how that experience eventually led him to study NLP directly with Dr. Richard Bandler and Paul McKenna. From his first skeptical seminar experience to becoming a Master Trainer, Chris shares how immersion, repetition, and application shaped his mastery.

This conversation is designed for entrepreneurs, executives, sales leaders, trainers, and aspiring NLP practitioners who want to understand how NLP works in real business environments. We explore how well-formed outcomes transform meetings, why turning up to a pitch with a notebook instead of slides can win major contracts, and how anchoring, language precision, and submodalities can immediately improve leadership communication.

You will hear powerful real-world examples, including how Chris used outcome-focused questioning to secure one of his company’s first major pharmaceutical clients, how small language shifts dramatically changed team performance, and how he integrates NLP into sales conversations, email communication, and company culture. Chris also addresses skepticism around NLP, explaining why neuroscience has increasingly aligned with many core principles and why measurable results dissolve doubt.

We also explore his background as a competitive athlete and how visualization, internal dialogue control, and submodality adjustments improved his 100-meter performance long before he consciously knew it was NLP. Chris explains why teaching sharpens mastery, why slides don’t create transformation — experiences do — and why leaders must “think on purpose” in every interaction.

If you are looking for a place to develop true NLP mastery, apply it in business, and practice consistently with high-level professionals, the Next Level Pro Institute offers weekly practice sessions, live trainings, Q&A calls, and immersive bootcamps designed to move you from understanding NLP to living it.

Instagram - cmcummins67 & info@baselinementoring.com
LinkedIn - www.linkedin.com/in/chris-cummins-co-founder-1957901
www.dpushpa.com/nlp

If you are ready to stop consuming content and start applying NLP with clarity and precision, join the NLPI community here:
[https://nextlevelproinstitute.com/our-courses/nlpi-membership/](https://nextlevelproinstitute.com/our-courses/nlpi-membership/)

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Episode Chapters

0:00 – Why Clarity of Outcome Is the CEO’s First Skill
Chris explains why defining success before any meeting changes results.

4:10 – Leading Through Mistrust During Corporate Mergers
The two-day workshop that transformed divided managers.

11:30 – First Encounter with NLP
Attending a seminar with Dr. Richard Band