Couverture de The Business of Better

The Business of Better

The Business of Better

De : Leah Babroudi
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The Business of Better explores how the most compelling wellness brands are built by understanding human behavior. In a crowded wellness market, growth isn’t about doing more - it’s about understanding better. This podcast dives into the psychology behind trust, customer experience, and the real challenges founders face as they build brands people actually stay loyal to.

© 2026 The Business of Better Direction Economie Management et direction
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    Épisodes
    • Introduction

      Introduction
      Jan 12 2026

      Welcome to The Business of Better, the wellness podcast built on one truth:
      Brands win when they deeply understand their customers.

      We break down how wellness CPG companies shape their products, messaging, and retention strategies around the humans they serve.

      Each episode uncovers the customer journey and what brands are doing to deliver unforgettable experiences, earn trust, and turn buyers into raving fans.
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      2 min
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