Nicotine and energy drinks promise focus and drive - but at what cost?

In this episode, I’m joined by NECTR co-founders Oskar Klaveback, Jared Martin, and Brett Martin to break down a healthier alternative for people who want clean energy, calm focus, and control over their habits - without the crash, jitters, or dependency.

They share powerful stories of customers who had been addicted to nicotine and stimulants for decades and were able to quit using NECTR, offering real insight into what actually helps people break long-standing habit loops.

We also talk about why so many people rely on stimulants in the first place, what supports sustainable energy and focus, and how NECTR fits into the broader shift toward healthier habits and more intentional, nervous-system-friendly performance.

If you enjoyed this episode, feel free to share it with someone who’s been looking for a healthier approach to energy and focus.

Welcome to The Business of Better, the wellness podcast built on one truth:
Brands win when they deeply understand their customers.

We break down how wellness CPG companies shape their products, messaging, and retention strategies around the humans they serve.

Each episode uncovers the customer journey and what brands are doing to deliver unforgettable experiences, earn trust, and turn buyers into raving fans.