The Business Model Behind Political Outrage
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The Business Model Behind Political Outrage
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What if social media isn’t changing your political beliefs—but changing what feels urgent, threatening, and impossible to ignore?
Recommendation systems are built to maximize attention. That means the content that spreads most easily is often emotional, confrontational, and impossible to scroll past. Outrage keeps people watching. Conflict keeps creators producing. And platforms keep profiting from the loop.
In this episode of Interconnected, we investigate whether recommendation systems are merely reflecting political division—or helping manufacture the emotional conditions that make democracy harder to sustain.
The evidence is complicated. Algorithms may not reliably change everyone’s political opinions. But they can still shape what we see, which opponents seem representative, and how politics feels in everyday life.
The feed may not tell you what to believe.
It may influence what you believe deserves your attention.
#PoliticalPolarization #SocialMedia #Algorithms #PoliticalOutrage #Interconnected
