Couverture de The B2B Roundtable Podcast

The B2B Roundtable Podcast

The B2B Roundtable Podcast

De : Brian Carroll
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 Get actionable B2B marketing and sales tips and advice to help you drive growth. Host Brian Carroll interviews the marketing and sales thought leaders on topics from B2B marketing, account based marketing (ABM), B2B sales, sales development, content marketing, storytelling, leadership, research, and more.Copyright 2021 markempa Direction Economie Management et direction Marketing et ventes Réussite personnelle
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    Épisodes
    • The Power of Brand Activism: How Businesses Can Use It for Good

      The Power of Brand Activism: How Businesses Can Use It for Good
      May 24 2021
      Learn from Dr. Philip Kotler describe brand activism, the importance of focusing on a purpose as a company, and the problems encountered when companies do not use brand activism correctly.
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      27 min
    • Mean people suck in marketing and what to do about it with Michael Brenner

      Mean people suck in marketing and what to do about it with Michael Brenner
      Nov 7 2019
      We interviewed Michael Brenner about his new book Mean People Suck. Learn about empathy, about asking what’s in it for the customer, rethinking your org chart, and other changes you need to make to be more successful.
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      19 min
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