What does it actually look like to have a strategy as a wedding vendor, not just hustle, networking, and hope?

In this episode of The At Last Podcast, Erica sits down with her good friend Erin Dienst, who is currently completing her MBA at Yale School of Management, to apply real competitive strategy frameworks to the wedding industry.

Erin brings insights from her graduate coursework in Competitive Strategy, and together they unpack what truly creates competitive advantage for wedding vendors in a highly networked, referral-driven market.

This is a must-listen episode for wedding musicians and wedding vendors who want to stop relying on random referrals and start building a business that grows strategically.

In this episode they cover:

• What "strategy" actually means in the wedding industry

• Applying Competitive Strategy to the Wedding Market

• How Wedding Vendors Build Real Competitive Advantage

• Marketing Implications for Wedding Vendors

🎧 Listen in for an insightful episode.

Resources for Wedding Vendors:

• 🎵 Honeybook: Streamline your contracts, invoices, and payments with Honeybook! Get 30% off your first year by signing up here: https://share.honeybook.com/erica8964375

• 💌 Flodesk: Simplify your email marketing and save 50% on your first year with Flodesk: https://flodesk.com/c/ALOHAERICA

• Wedding Pro CEO Program: Learn how to run your business like true CEOs, focusing on profit, team building, strategic systems, and sustainable growth to move beyond the hustle and achieve a better work-life balance. https://weddingproceo.com/application?utm_source=coach&utm_medium=erica&utm_term=&utm_content=&utm_campaign=wpceo-program-application

• 🌐 Wedding SEO Bootcamp by Sara Does SEO: Learn how to optimize your website for Google with this wedding pro-focused program. Check it out here: https://alohaerica--saradoesseo.thrivecart.com/wedding-seo-bootcamp/

💌 Let's connect! Share your thoughts on this episode and find more tips and resources at www.alohaerica.com/atlast.

Thank you for tuning in! If you enjoyed this episode, please subscribe, leave a review, and share it with a friend. Let's grow together and create the wedding business of your dreams!

Every January, we promise ourselves this will be the year we're more consistent, more organized, and more on top of things. And every year, most of those habits quietly fade by February.

In this episode of The At Last Podcast, Erica breaks down why New Year habits fail, what Atomic Habits by James Clear teaches us about building habits that actually last, and how systems, not motivation, are the real key to change.

This episode is especially for wedding musicians and creative wedding vendors who want to build businesses that support their lives, not consume them.

You'll learn:

• Why focusing on goals instead of systems keeps you stuck
  
  

• The four principles from Atomic Habits that make habits easier to maintain
  
  

• Real-life examples of habits built through systems, not willpower
  
  

• How small environmental changes create massive long-term consistency
  
  

• Why identity-based habits are more powerful than intention-based goals

Whether you're trying to get more organized, prepare better for weddings, or simply feel less scattered in your day-to-day life, this episode will help you rethink habits in a way that actually feels doable.

🎧 Listen in and start designing habits that work with your life, not against it.

Resources for Wedding Vendors:

• 🎵 Honeybook: Streamline your contracts, invoices, and payments with Honeybook! Get 30% off your first year by signing up here: https://share.honeybook.com/erica8964375

• 💌 Flodesk: Simplify your email marketing and save 50% on your first year with Flodesk: https://flodesk.com/c/ALOHAERICA

• Wedding Pro CEO Program: Learn how to run your business like true CEOs, focusing on profit, team building, strategic systems, and sustainable growth to move beyond the hustle and achieve a better work-life balance. https://weddingproceo.com/application?utm_source=coach&utm_medium=erica&utm_term=&utm_content=&utm_campaign=wpceo-program-application

• 🌐 Wedding SEO Bootcamp by Sara Does SEO: Learn how to optimize your website for Google with this wedding pro-focused program. Check it out here: https://alohaerica--saradoesseo.thrivecart.com/wedding-seo-bootcamp/

💌 Let's connect! Share your thoughts on this episode and find more tips and resources at www.alohaerica.com/atlast.

Thank you for tuning in! If you enjoyed this episode, please subscribe, leave a review, and share it with a friend. Let's grow together and create the wedding business of your dreams!

As the year comes to a close, it's easy to focus only on revenue and bookings. But income alone doesn't tell the full story of how your wedding business actually felt to run.

In this episode, we're stepping back to reflect with intention, not pressure.

Whether you're a musician transitioning into weddings or another type of wedding vendor who felt busy but not organized this year, this episode will help you close the year with clarity instead of chaos.

We cover:

• One thing that truly worked this year and why it's worth protecting

• One thing that drained your energy without delivering results

• One system that's worth simplifying before next wedding season

• A mindset reframe that reminds you growth doesn't always mean doing more
  
  

We also touch on how simple systems, like a CRM or email nurture, can quietly support you behind the scenes so next season feels calmer and more professional.

🎧 Listen now and give yourself permission to reset before the new year begins.

Resources for Wedding Vendors:

• 🎵 Honeybook: Streamline your contracts, invoices, and payments with Honeybook! Get 30% off your first year by signing up here: https://share.honeybook.com/erica8964375

• 💌 Flodesk: Simplify your email marketing and save 50% on your first year with Flodesk: https://flodesk.com/c/ALOHAERICA

• Wedding Pro CEO Program: Learn how to run your business like true CEOs, focusing on profit, team building, strategic systems, and sustainable growth to move beyond the hustle and achieve a better work-life balance. https://weddingproceo.com/application?utm_source=coach&utm_medium=erica&utm_term=&utm_content=&utm_campaign=wpceo-program-application

• 🌐 Wedding SEO Bootcamp by Sara Does SEO: Learn how to optimize your website for Google with this wedding pro-focused program. Check it out here: https://alohaerica--saradoesseo.thrivecart.com/wedding-seo-bootcamp/

💌 Let's connect! Share your thoughts on this episode and find more tips and resources at www.alohaerica.com/atlast.

Thank you for tuning in! If you enjoyed this episode, please subscribe, leave a review, and share it with a friend. Let's grow together and create the wedding business of your dreams!