In this episode, we chat with Melinda DePalma of Live Large Launch about her work bridging the gap for business owners between technology and strategy. Melinda shares the reason she loves what she does, and the theory behind how she does it. We cover Melinda’s personal approach to teaching folks to “fish” for clients, the nine mental triggers for making a sale, the concept of a marketing playbook, and many other lessons Melinda has learned in her nearly 20 years in the business. If you’re thinking about scaling, or trying to figure out how to improve your marketing strategy, this episode is a must-listen. 

Join us for a conversion with Kari Gillenwater, creative branding and messaging strategist! We cover Kari’s background as a strategic business consultant who helps people understand their ideal clients and facilitates growth for elite advisors, as well as her advice about branding and corporate identity, and why it’s so important. Kari shares why you need to define your voice, who your ideal client is, and who you have in your circle that you can utilize. We end our time by talking about the importance of taking time and allocating resources to invest in yourself and how important it is to foster connections, for both you and your business.

Welcome to The Advisor Roots Podcast! When building your company's brand or corporate identity it’s hard to know where to start or who you can trust. Advisor Roots co-founders, Ben and Fresh, have spent years forming lasting working relationships with professionals who are not only great people but also great at what they do. Now, they are bringing their expertise and knowledge to The Advisor Roots Podcast! Join Ben & Fresh, monthly, as they speak with trusted marketing and consulting experts and get advice on how you can better build your business' brand and create a network of professionals that will encourage and support you along the way.