Gone Fishing: Modern Marketing
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Gone Fishing: Modern Marketing
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In this episode, we chat with Melinda DePalma of Live Large Launch about her work bridging the gap for business owners between technology and strategy. Melinda shares the reason she loves what she does, and the theory behind how she does it. We cover Melinda’s personal approach to teaching folks to “fish” for clients, the nine mental triggers for making a sale, the concept of a marketing playbook, and many other lessons Melinda has learned in her nearly 20 years in the business. If you’re thinking about scaling, or trying to figure out how to improve your marketing strategy, this episode is a must-listen.
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