In this episode of That Tech Pod, we get into the next industrial revolution, Industry 5.0, where technology and people work together instead of competing for the same space. Shay Howe, Chief Strategy Officer at ActiveCampaign, joins us to unpack how automation is evolving from efficiency-driven systems to human-centered collaboration.

We explore how the relationship between humans and machines is shifting from replacement to augmentation, and what that means for marketers, entrepreneurs, and the future of work. Shay shares real examples of automation that make marketing more personal, not less, and explains why technologies that enable creativity, empathy, and ethics will define the next era of innovation. The conversation covers everything from data transparency and responsible AI to how automation might create entirely new industries, just like cars once did for roads, dealerships, and repair shops. Along the way, Shay draws lessons from The E-Myth and The Innovator’s Dilemma to remind us that disruption always brings opportunity. The big takeaway? Industry 5.0 isn’t about replacing humans, it’s about empowering them. When used thoughtfully, automation can give people more time to focus on creativity, connection, and strategy. The future of marketing belongs to those who design technology that amplifies human potential.

Shay Howe is the Chief Strategy Officer at ActiveCampaign, where he drives the company’s corporate strategy, new product lines, corporate development, and strategic partnerships. He has previously held leadership positions across marketing, product, and design, and his product-led growth approach has helped scale the company into a global tech unicorn. Prior to ActiveCampaign, Shay was Vice President of Product at Belly and Yello, where he was responsible for product strategy and design. He previously led product teams at multiple high-growth companies, including Groupon, and has held in-residence roles as an advisor with Techstars, Lightbank, and Prota Venture portfolios. Shay’s passion for building teams extends outside of work, as he also serves as a mentor with Techstars and LongJump Ventures.

In this episode of That Tech Pod, Laura and Kevin talk with Kevin's brother, Dr. Ross Albert, Medical Director of Hartford HealthCare at Home Hospice and Palliative Care, about one of the most unsettling trends in the digital age: health misinformation driven by AI. The conversation kicks off with a real case of a man hospitalized after following ChatGPT’s bad advice and spirals into the broader question of why people are so quick to trust AI over actual doctors.

Ross shares what it’s like when patients bring AI-generated “facts” into the exam room, how often he has to correct them, and what happens when politics, ideology, and misinformation collide with medicine. We get into the risks of fake medical citations, the line between bad advice and malpractice, and whether AI companies should be required to include stronger safeguards for health-related content. From hallucinations caused by bromide poisoning to the daily challenges doctors face correcting digital myths, this episode looks at what happens when artificial intelligence meets human vulnerability, and why it’s more important than ever to check your sources before taking medical advice from a chatbot.

Dr. Ross Albert, MD PhD is the Medical Director of the Hartford HealthCare at Home Hospice and Palliative Care teams. Over the last 15 years, he has practiced in primary care, hospital medicine, and palliative care roles across Connecticut. He holds board certifications in Family Medicine, Hospice and Palliative Medicine. Ross holds faculty positions with the UConn Internal Medicine and Quinnipiac Family Medicine residency programs. He has published numerous articles focused on evidence-based medical care for patients across the spectrum of disease.

Note: this episode is for informational purposes only. We talk about how medical misinformation spreads and what we can learn from it, but nothing you hear should be taken as medical advice. If you have questions about your health, talk to a doctor or another qualified healthcare professional. Also the views expressed by our guests are their own.

This week we sit down with Ben Wilcox, a tech leader who straddles two high-stakes worlds as both Chief Technology Officer and Chief Information Security Officer at ProArch. Ben shares how a teenage interest in “link lists” and web hosting turned into a 25-year career at the intersection of innovation and cybersecurity. We talk about what it really means to balance the drive to move fast with the need to stay secure, and whether those two priorities can truly coexist under one roof.

From high-profile AI prompt injection attacks targeting Microsoft Copilot to the growing sophistication of indirect exploits that manipulate corporate systems through AI agents, Ben breaks down what’s happening behind the headlines and how companies can protect themselves. He also opens up about his passion for car racing, a world that mirrors his approach to tech: fast, calculated, and always built with safety in mind. Ben then closes with some simple advice: say yes to new things, whether it’s tackling the next wave of AI risks or trying something unexpected outside of work, curiosity and courage are what keep you ahead of the curve.

Ben Wilcox is the Chief Technology Officer and Chief Information Security Officer at ProArch, a global IT consulting firm helping enterprises secure their data and accelerate digital transformation through strategic Microsoft partnerships. With more than 25 years of experience in technology leadership, Ben brings a rare dual perspective—driving innovation while protecting the business from ever-evolving cyber threats. Known for making complex topics approachable, he’s passionate about helping organizations move fast without breaking things, preparing their infrastructure for AI, and building security into the foundation of innovation. When he’s not guiding enterprises through digital change, you might find him on a racetrack, channeling the same balance of speed and precision that defines his work in tech.