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Marketing IT solutions can be tricky. Your audience isn’t always technical, but they still need to understand the value you bring. In this episode of Tech Takeaways, we’re joined by Josh, Head of Marketing at Gardner Systems, who dives into the art of marketing IT solutions effectively.

Josh shares how to cut through jargon, build trust with audiences, and focus on the business benefits—without overwhelming your audience. Whether it’s leveraging AI tools like ChatGPT, creating engaging visuals with Canva, or delivering clear, informative content, Josh highlights the importance of being approachable, visible, and relatable.

From blogs to podcasts to internal messaging, this episode is packed with practical tips for IT leaders who need to communicate the why behind the tech. Tune in to learn how to transform technical messaging into content that connects.

Chapters:
00:00 Introduction and Welcome
00:32 Meet Our Special Guest: Josh Mantle
00:56 The Role of Marketing in Tech Organizations
03:21 Internal Marketing Strategies
05:00 Equipping Teams with Sales Ammo
07:59 Simplifying Technical Jargon
11:12 Leveraging AI in Marketing
12:33 Essential Tools for Content Creation
14:11 Understanding Your Audience
15:23 The Power of Informative Content
16:40 Building Relationships Through Visibility
20:56 Conclusion and Final Thoughts

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In this follow-up episode, host Paul Stringfellow dives deeper with Nathan Miller, Microsoft Program Manager at Bytes, to share essential insights into making Microsoft Copilot implementation successful. Building on last week's discussion, Paul and Nathan cover critical tips for those ready to adopt Copilot, including effective rollout strategies, expectation management, and the reality behind initial hype. Join us for practical advice, from balancing pilot teams across departments to ongoing engagement tactics, that can elevate Copilot deployment in any organization. Don't miss this valuable episode on maximising the power of Microsoft’s Copilot.

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In this episode of Tech Takeaways, Paul Stringfellow sits down with Nathan Miller, Microsoft Program Manager at Bytes, for an in-depth look at the real-world impact of Microsoft Copilot. As businesses explore the potential of generative AI, Nathan shares insights from hands-on experience with Microsoft 365 Copilot, specifically how it’s transforming productivity within Teams, Word, Excel, and PowerPoint. From practical implementations to the wins companies are achieving with Copilot’s AI-powered features, Paul and Nathan discuss how organizations can best use these tools and even delve into the emerging best practices for integrating AI across teams. Don’t miss this insightful episode ahead of the Microsoft Copilot Summit!

Chapters:
00:00 Introduction and Guest Welcome
00:32 Overview of Microsoft Copilot
01:45 Nathan's Role and Experience
02:24 Understanding Microsoft Copilot
03:43 Success Stories with Microsoft Teams
06:15 The Future of AI in the Workplace
09:18 Competitor Influence on Co-Pilot Adoption
11:12 Generational Differences in Co-Pilot Usage
11:55 Content Creators and Developers: Key Users of Co-Pilot
13:38 Maximizing Co-Pilot's Potential Across Departments
14:36 Tech Takeaways: Practical Tips for Co-Pilot Implementation
16:35 Final Thoughts and How to Connect