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TMD On the Record

TMD On the Record

De : A 10th Voice Production
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 Welcome to TMD On the Record, a podcast where we talk about the relationship between brands and customers. Join us as we take a look at some of the challenges facing brands as they work to understand a more empowered customer… …and the empowered customers that expect and demand more from the brands they choose to be loyal to. We’ll examine what’s working and what’s not. The gap between what the relationship is and what it needs to be. And what to do about it – now, next and later. Whether you’re in marketing, communications, sales or operations, this conversation is for you. And every episode features TMD’s 10th Voice principle, which is a deliberate attempt to challenge, question and empower different perspectives and opinions. We believe this empowerment is fundamental to instilling diversity in thought, a core tenet of TMD's culture.Copyright 2023 A 10th Voice Production Economie Management Management et direction Marketing et ventes
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    Épisodes
    • Accessibility is a Mindset, Not a Checklist

      Accessibility is a Mindset, Not a Checklist
      Jun 1 2023

      On this episode of On The Record, hosts Dave Cliche and Jeff Timmins talk to Mandy, a marketer with a career spanning over 30 years, who went deaf during the pandemic.

      As an advocate for accessible marketing communications, Mandy discusses how accessibility needs to be more than a tactical checklist, it's a mindset that brands must have from the start.
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      29 min
    • Stop Hunting for Marketing Unicorns

      Stop Hunting for Marketing Unicorns
      Apr 4 2023

      Hosts Dave Cliche and Jeff Timmins shine a light on the dark side of the latest recruitment trend "unicorn hunting." This trend promotes unhealthy expectations and a culture of perfection that's toxic to both the employer and the employee. They explore how partnering with an agency can be the solution to increasingly unrealistic marketing job descriptions and advocate for reasonable expectations within the industry.
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      9 min
    • Retail Is Not Dead

      Retail Is Not Dead
      Nov 24 2022

      Retail is not dead but some of it should be. Some brands are simply past their expiry. The pandemic caused dramatic shifts in consumer behaviour, and if you're still stuck offering mediocre customer experience or trying to go back to the way it was "pre pandemic" — you should probably just close your doors.

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      16 min
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