In this episode of THE Home Service Hot Seat, hosts Michael Grigery and Jonathan Maynard unpack what it truly means to Design Your Life as a home service business owner.

They dive into the power of consistent habits, cutting toxic influences, and building the right circle to stay aligned with your vision. From hiring coaches and therapists to setting realistic goals and managing your mindset, this is a deep-dive into personal growth that fuels professional success.

In this episode of THE Home Service Hot Seat, hosts Michael Grigery and Jonathan Maynard dive deeper into advanced marketing strategies for home service businesses ready to scale.

They discuss transitioning from owner-driven marketing to technician-led marketing, the importance of tracking ROI, and how to implement long-term brand-building tactics like SEO, community engagement, and content marketing. They also break down how to leverage seasonal buying cycles, avoid wasted ad spend, and maximize your lead generation efforts.

Take your business to the next level with smarter, more strategic marketing. This episode is a must-listen, packed with insights you can implement right away.

Stay tuned for the next episode, where they’ll dive into optimizing operations for sustainable growth.

In this episode of The Home Service Hot Seat, hosts Michael Grigery and Jonathan Maynard dive deep into job costing, technician compensation, and financial frameworks every home service business owner needs to master.

They break down how to price services based on real costs, not guesses, while covering direct vs indirect expenses, profit margins, and how different service lines impact your bottom line. They also explore how to build a performance-based pay structure, why technician roles are not “dead-end jobs,” and how to create a culture that attracts and retains A-players.

Plus, they get into the importance of budgeting, how to avoid financial blind spots, and why hiring a coach or mentor can drastically shorten your learning curve.

If you're ready to run your business with clarity, confidence, and culture-driven leadership, this is a must-listen packed with practical takeaways you can implement today.