In this episode of THE Home Service Hot Seat, hosts Michael Grigery and Jonathan Maynard dive into the future of AI and how it’s reshaping the Home Service Industry.

They explore how AI (artificial intelligence) is disrupting traditional marketing, what automation could mean for technicians, and why adapting now is critical for long-term growth. From autonomous service vehicles to AI-driven sales pipelines, they break down what’s coming and how business owners can prepare.

This episode is packed with insights on using AI to strengthen your brand, streamline operations, and outpace competitors. Stay tuned for the next episode, where they’ll cover practical strategies for leveraging AI in day-to-day operations.

Reference:

Jonathan Brill

Unique Genius

ClickCallSell

In this episode of THE Home Service Hot Seat, hosts Michael Grigery and Jonathan Maynard break down what it takes in learning how to hire, train, and keep A-players in the home service industry

They share lessons from years of building teams, from avoiding the trap of hiring B-players to creating documented systems, onboarding processes, and clear success criteria. They also cover how to manage Virtual Assistants effectively, structure performance-based pay, and develop leadership skills within your team to create long-term growth opportunities.

Whether you’re scaling your first crew or managing a multi-location operation, this conversation is packed with proven strategies to build a culture where A-players thrive.

Shoutout to UniqueGenius for helping Jonathan find his Strategic Partner.

Book mentioned in the podcast:

Extreme Ownership

In this episode of The Home Service Hot Seat, Michael Grigery sits down with Ariel Carrero, another ClickCallSell account manager and native Spanish speaker, to talk some marketing advice for Home Service Businesses who are just getting started.

They dive into realistic lead generation expectations, the impact of budget on performance, and why newer businesses should focus on building their brand through accessible tools like Google Business Profile, landing pages, and Facebook ads. Ariel shares what he’s learned over his 7+ years in the industry and offers practical tips on scaling without burning out.

Whether you're a new Home Service Business Owner struggling to compete or a franchisee trying to build processes that scale, this episode is for you! Build ideas to grow your business smarter.

In this episode of THE Home Service Hot Seat, hosts Michael Grigery and Jonathan Maynard unpack how home service business owners can grow smarter using creative offers and strategic community engagement.

They break down how to craft upsell-ready offers, reduce lead costs, and get better conversions, especially during slower seasons. Jonathan shares how hyper-local involvement, from veterans’ programs to event sponsorships and neighborhood block parties, drives trust and brand loyalty.

They also talk about the marketing shift caused by rising ad costs and private equity money flooding digital channels. If you're looking to boost local visibility and multiply your lead generation through relationship-driven tactics, this episode is loaded with action steps.

In this episode of THE Home Service Hot Seat, we sit down with ClickCallSell Account Manager Brian “Panda” Stevens to talk about what’s actually working in home service marketing today.

We cover the evolution of Video content, Brand building, what makes Local SEO work (and why most business owners are doing it wrong), and the biggest marketing misses that keep home service companies from standing out.

From offers and landing pages to how private equity is shifting the game, this episode is full of tactical insights for brands that want to grow smarter and louder.

In this episode of THE Home Service Hot Seat, Michael Grigery and Jonathan Maynard tackle one of the most common struggles for business owners: planning versus reacting.

They explore how personality traits and habits shape your business decisions, what happens when growth outpaces infrastructure, and why stress skyrockets when you're in reactive mode. From handling broken systems to preparing for the busy season, this conversation dives deep into practical planning, emotional resilience, and team leadership.

They also break down a 3-step Process for hiring proactively so you can stop scrambling and start scaling smart.

In this episode of THE Home Service Hot Seat, we’re diving deep into what it really takes to get unstuck in your business.

From building clarity and momentum to mastering your physical, relational, and internal environments, this conversation is packed with practical frameworks and battle-tested experience. Whether you’re scaling a business or just stuck in your own head, this one’s for you.

In this episode of THE Home Service Hot Seat, we break down the real numbers, risks, and mindset shifts behind expanding your business to a second location. If you’ve ever thought, “We’ve nailed it here, let’s just replicate it,” this conversation is your reality check.

We share lessons from owners who’ve leaped, some who crushed it, others who regretted it. From staffing struggles and leadership bandwidth to the hidden financial costs and culture dilution, we dig into what it really takes to expand without burning out or losing control.

📍 Whether you’re itching to scale or questioning if now’s the right time, this episode will help you make a smarter decision.

RESOURCES:

It's Not About The Nail

Lead Magnet Library

Fiverr