I recently sat down with a client launching a new business, and one word kept showing up in every single decision they made: intention. Not convenience. Not "that's how it's always been done." Pure, deliberate intention. In a world obsessed with speed, optimization, and AI-generated everything, this conversation stopped me in my tracks.

In this episode we dive into:

• Why the hustle-to-soft-girl overcorrection made trying feel embarrassing

• How confusing efficiency with ease is stealing your satisfaction

• The one word that will differentiate you in 2025 and beyond

• Why clarity is actually less exhausting than being wishy-washy

The Convenience Trap

• You're being sold "easy" at every turn, but easy often means less satisfaction when you actually accomplish the goal

• AI and technology promise speed, but everyone's starting to sound the same—and it's boring

• We've confused efficiency with ease in a way that removes effort, and therefore removes intention

• The real issue was never effort—it was effort without clear direction

The Overcorrection Nobody's Talking About

• Pre-COVID hustle culture burned us out, so we swung hard into "soft girl era" territory

• Suddenly caring too much became a red flag and trying became embarrassing

• Wanting something badly meant you were "too attached" and needed to let it go

• But here's the truth: if you didn't care, nothing would happen—no results, no relationships, no life you actually want

Why Intention Is Your Competitive Advantage

• Being intentional means knowing your purpose, which actually helps you make decisions faster

• When you know what inspires you to move, it's easier to throw out what doesn't align

• Intention shows up as infectious energy—people can feel when something's been thought through

• In dating, business, fitness, and life: clarity isn't asking too much, it should be the bare minimum

This conversation reminds us that slowing down to speed up isn't just a cute saying—it's how you actually build a life worth living. Whether you're overwhelmed by too many fitness rules or exhausted from saying yes to everything in your business, this episode offers permission to pick two things, commit to them intentionally, and stop apologizing for caring.

Looking for more on moving with purpose? Check out previous episodes where we explore building capacity over chasing goals.

Follow Krysta:

Instagram: ⁠⁠⁠⁠⁠@thekrystahuber⁠⁠

Instagram: ⁠@thespreadmktg⁠

Instagram: ⁠@thefitnessfyx⁠

A movie about a ping-pong prodigy became an unexpected masterclass in the psychology of achievement. After seeing Marty Supreme, I couldn't stop thinking about one line that perfectly captures why some people get what they want while others stay stuck in perpetual "someday" mode.

In this episode we dive into:

• The difference between wanting something in theory versus wanting it so deeply in your bones that failure doesn't even enter your consciousness

• Why asking for permission or signs might actually be keeping you from the thing you say you want

• The exact mindset shift that separates people who achieve their goals from those who keep re-starting them

• How to stop making it harder on yourself by re-deciding your commitment every single day

When There's No Other Option

• You've been thinking about the same goal for months or years, constantly finding reasons why "now isn't the right time"

• The real issue isn't your circumstances—it's that you're treating your goal like an option instead of an inevitability

• Marty Supreme doesn't try to sound confident or hype himself up; he's already decided the outcome is his

• When someone asks "what if it doesn't work out?" and your genuine response is confusion because that reality doesn't exist in your mind

The Permission Problem

• Reaching out for validation reveals you're still waiting for external proof that you're ready (spoiler: you already know)

• Looking for "signs" can be empowering, but it can also be another delay tactic disguised as spiritual alignment

• The entrepreneur asking "tell me I'll be okay" already knows the answer—she's built a thriving business with limited time, showing exactly how she'll show up when she goes all in

• Your track record of follow-through matters more than any pep talk someone else can give you

Moving Like You've Already Won

• When you truly believe the outcome is inevitable, the uncomfortable actions required to get there feel easier to execute

• You stop wasting energy debating whether you should do the thing and channel that energy into actually doing it

• The person who can't complete a 10-question Google Doc or track food for three days is revealing how badly they actually want what they say they want

• Wanting something more for someone else than they want it for themselves creates an imbalance that guarantees failure

This conversation reminds us that confidence isn't about never doubting yourself—it's about refusing to let those doubts change your trajectory. Whether you're trying to lose 15 pounds or quit your full-time job to go all in on your business, this episode offers the reality check and permission slip you need to stop treating your goals like maybes and start moving like someone who's already decided.

Looking for more on building unshakeable commitment? Check out previous episodes where we explore sustainable systems over seasonal resets and why approval-seeking behaviors derail your progress.

Follow Krysta:

Instagram: ⁠⁠⁠⁠⁠@thekrystahuber⁠⁠

Instagram: ⁠@thespreadmktg⁠

Instagram: ⁠@thefitnessfyx⁠

Have you noticed how quickly we decide we hate something - social media, working out, dating - without ever questioning whether we actually hate the thing itself, or just how we’ve been doing it? This episode started with an unexpected gift from a listener I’ve never worked with, which sparked a bigger conversation about why we drain the joy out of everything by treating it like homework. In this episode we dive into:

• The real reason you think you hate social media, exercise, or building new habits

• How transactional thinking kills genuine connection (and your results)

• The one question that makes consistency actually sustainable

The Thing You Hate vs. How You Feel Doing It

• We say “I don’t like social media” but actually mean “I don’t like doom scrolling for 30 minutes and feeling guilty”

• When someone says they hate working out, they’re really saying they hate the discomfort - not movement itself

• We’re confusing the activity with the miserable way we’ve been approaching it

When Everything Becomes Homework

• Business owners treat Instagram like a graded assignment where every post must be transactional

• A client got excited about meal prep when our AI tool removed friction and added novelty

• The moment you measure everything by “how fast can I be done,” you’ve already lost

• This pressure comes from following someone else’s blueprint instead of building what fits your life

The Gift That Changed My Perspective

• I received a package from someone who’s never paid me - just genuinely engaged with my content for 14 months

• Her note thanked me for always answering her DMs, which shocked me because I never thought twice about it

• So many coaches are taught to ignore people who aren’t actively buying

• This relationship gave me market research and genuine connection because I wasn’t trying to extract value

Integration vs. Separation

• Content creation feels seamless when you integrate it into your life instead of treating it as a separate task

• Recording while grabbing coffee, trying new spots, changing scenery - it’s just documenting life

• When podcasting becomes part of your identity, even recording late at night doesn’t feel like a burden

Your FYX Wellness Tip: The Question That Changes Everything

• Instead of “What do I NEED to do to get results?” ask “What can I do to make this easier to repeat tomorrow?”

• Notice how “need” implies force and obligation

• Could you work out at a different time instead of forcing yourself to be a 6am person?

• Consistency comes from ease and integration, not from pushing harder and creating more friction

This conversation reminds us that we don’t actually hate the things we say we hate - we hate doing them in ways that make us miserable. Whether you’re a business owner treating social media like homework or someone trying to build healthier habits while drowning in shoulds, this episode offers permission to stop forcing yourself through processes designed to feel terrible.

Follow Krysta:

Instagram: ⁠⁠⁠⁠⁠@thekrystahuber⁠⁠

Instagram: ⁠@thespreadmktg⁠

Instagram: ⁠@thefitnessfyx⁠