I recently sat down with a client launching a new business, and one word kept showing up in every single decision they made: intention. Not convenience. Not "that's how it's always been done." Pure, deliberate intention. In a world obsessed with speed, optimization, and AI-generated everything, this conversation stopped me in my tracks.

In this episode we dive into:

• Why the hustle-to-soft-girl overcorrection made trying feel embarrassing

• How confusing efficiency with ease is stealing your satisfaction

• The one word that will differentiate you in 2025 and beyond

• Why clarity is actually less exhausting than being wishy-washy

The Convenience Trap

• You're being sold "easy" at every turn, but easy often means less satisfaction when you actually accomplish the goal

• AI and technology promise speed, but everyone's starting to sound the same—and it's boring

• We've confused efficiency with ease in a way that removes effort, and therefore removes intention

• The real issue was never effort—it was effort without clear direction

The Overcorrection Nobody's Talking About

• Pre-COVID hustle culture burned us out, so we swung hard into "soft girl era" territory

• Suddenly caring too much became a red flag and trying became embarrassing

• Wanting something badly meant you were "too attached" and needed to let it go

• But here's the truth: if you didn't care, nothing would happen—no results, no relationships, no life you actually want

Why Intention Is Your Competitive Advantage

• Being intentional means knowing your purpose, which actually helps you make decisions faster

• When you know what inspires you to move, it's easier to throw out what doesn't align

• Intention shows up as infectious energy—people can feel when something's been thought through

• In dating, business, fitness, and life: clarity isn't asking too much, it should be the bare minimum

This conversation reminds us that slowing down to speed up isn't just a cute saying—it's how you actually build a life worth living. Whether you're overwhelmed by too many fitness rules or exhausted from saying yes to everything in your business, this episode offers permission to pick two things, commit to them intentionally, and stop apologizing for caring.

Looking for more on moving with purpose? Check out previous episodes where we explore building capacity over chasing goals.

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