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Sweat & Equity Show

Sweat & Equity Show

De : Gym Hooky Media
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The Sweat and Equity Show brings insights, clarity, and tactics for the modern fitness and wellness business owner to grow and thrive on their terms. Global speaker, advisor and wellness entrepreneur Ariel Belgrave, peels back the curtain on about what it takes to build, grow, and sustain an enduring business in the industry. No gatekeeping allowed!© Gym Hooky Media 2026 Direction Economie Hygiène et vie saine Management et direction
Épisodes
  • The Hidden Cost of Staying Invisible as a Founder | Julian Barnes | The Sweat & Equity Show

    The Hidden Cost of Staying Invisible as a Founder | Julian Barnes | The Sweat & Equity Show
    Jul 24 2026

    Be the first to hear about exclusive events, business opportunities, and more. Join the Sweat & Equity Network: https://sweatandequity.beehiiv.com/subscribe

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    What if the biggest thing holding your business back isn't your marketing, your pricing, or your competition—but the way you're thinking about growth?

    Building a successful fitness or wellness business isn't just about delivering incredible results. It's about learning to think like an owner, making decisions with intention, and recognizing that sustainable growth requires a different mindset than simply being great at your craft.

    In this conversation, Ariel Belgrave sits down with Julian Barnes, Co-Founder and CEO of the BFS Network, to unpack what separates businesses that survive from those that truly scale. From pricing and partnerships to leadership, networking, delegation, and long-term planning, Julian shares the realities founders often don't hear until they've learned them the hard way.

    Whether you're running your first studio or leading a growing team, this conversation offers an honest look at what it really takes to build a profitable business that lasts.

    WHAT YOU'LL HEAR IN THIS EPISODE

    • Why profitable studios sell outcomes instead of workouts
    • The mindset shift from coach to CEO
    • How relationships create opportunities money can't buy
    • Why visibility has real economic value
    • What delegation actually requires from a founder
    • How to think about systems, technology, and AI without getting overwhelmed
    • Why long-term planning beats chasing quick wins

    📌 CHAPTERS

    00:00 Intro

    01:10 The Current State of the Fitness Industry

    08:45 Selling Outcomes Instead of Workouts

    18:30 Partnerships That Actually Grow Your Business

    22:50 Making the CEO Mindset Shift

    32:10 Pricing, Profitability & Long-Term Thinking

    42:45 Systems, Software & AI for Operators

    57:10 The Sacrifices Behind Sustainable Growth

    01:04:30 Why Relationships Create Opportunity

    01:16:55 Founder Lightning Round

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    ABOUT SWEAT & EQUITY:
    The Sweat & Equity Show is for fitness and wellness professionals who want to build sustainable businesses with more ownership, leverage, and longevity. Hosted by Ariel Belgrave, the show explores what it really takes to grow your income and impact in this industry, with honest conversations on business models, revenue, partnerships, burnout, mindset, and the shift from practitioner to operator.

    🔗 CONNECT WITH ARIEL:
    Instagram: @sweatandequityshow
    Gym Hooky Instagram: @gymhooky
    LinkedIn: @ArielBelgrave
    Website: https://www.sweatandequityshow.com/

    🔗 CONNECT WITH Julian Barnes:
    Instagram: @julianbarnesnyc
    LinkedIn: @JulianBarnes
    Website: https://bfsnetwork.com/

    JOIN THE NEWSLETTER:
    Subscribe to The Sweat & Equity Insider for deeper business breakdowns, behind-the-scenes examples, and frameworks for fitness and wellness professionals building with more strategy and less guesswork. https://www.sweatandequityshow.com/subscribe

    SUBSCRIBE & REVIEW:
    If this episode resonated, subscribe to The Sweat & Equity Show, leave a review, and share it with 3 fitness or wellness professionals in your network. Better businesses start with better conversations.
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    1 h et 20 min
  • Building What Lasts in an AI-Driven World | Korey Rowe | The Sweat & Equity Show

    Building What Lasts in an AI-Driven World | Korey Rowe | The Sweat & Equity Show
    Jun 30 2026
    Be the first to hear about exclusive events, business opportunities, and more. Join the Sweat & Equity Network: https://sweatandequity.beehiiv.com/subscribe━━━━━━━━━━━━━━What happens when the strategies that built your success are no longer the strategies that will carry you into the future?In this conversation, Ariel Belgrave sits down with strength and mobility specialist Korey Rowe to explore what it really means to build for longevity in an industry that is changing faster than ever. From partnerships and leadership to AI, relevance, and personal evolution, this conversation challenges some of the assumptions many fitness and wellness professionals are still holding onto.Rather than chasing trends, Korey shares why the future belongs to those willing to adapt, audit what’s working, and stay deeply connected to the people they serve. It’s a conversation about growth, but it’s also a conversation about identity, humility, and the courage required to evolve before the market forces you to.If you're building a business, leading a team, navigating change, or questioning what comes next, this episode offers a thoughtful perspective on what sustainable success really looks like.WHAT YOU’LL HEAR IN THIS EPISODEWhy the strongest businesses double down on truth instead of chasing noiseThe mindset shift that helped Korey build long-term partnerships that lastWhat "the survival of the fittest" actually means for modern fitness entrepreneursHow AI is changing the industry and where human connection becomes even more valuableWhy collaboration may be the biggest growth strategy most founders overlookThe personal question Korey is still asking himself despite years of successWhat leaders must learn to let go of in order to stay relevant📌 CHAPTERS00:00 Intro01:11 Building for Longevity Instead of Short-Term Wins04:39 The Real Engine Behind a Diversified Business08:21 Why Long-Term Partnerships Change Everything10:24 What It Really Means to Earn a Seat at the Table19:16 Growth, Scale, and Doubling Down on What Works27:33 Competition vs Collaboration in Fitness33:18 The Future of Fitness, AI, and Adaptation39:39 Building Human-Centered Systems in an AI World41:00 Why Leadership Must Look Like Service45:35 The Biggest Opportunities for Builders Right Now49:33 The Question Korey Is Still Trying to Answer56:16 A Message to His Future Self━━━━━━━━━━━━━━ABOUT SWEAT & EQUITY: The Sweat & Equity Show is for fitness and wellness professionals who want to build sustainable businesses with more ownership, leverage, and longevity. Hosted by Ariel Belgrave, the show explores what it really takes to grow your income and impact in this industry, with honest conversations on business models, revenue, partnerships, burnout, mindset, and the shift from practitioner to operator.HOSTED BY ARIEL BELGRAVE:Ariel Belgrave is an award-winning fitness and wellness entrepreneur, speaker, Under Armour athlete, and former HR tech leader turned founder. Through Sweat & Equity, Ariel creates thoughtful conversations that explore the intersection of wellness, entrepreneurship, leadership, and sustainable ambition.🔗 CONNECT WITH ARIEL:Instagram: @sweatandequityshow Gym Hooky Instagram: @gymhooky LinkedIn: @ArielBelgraveWebsite: https://www.sweatandequityshow.com/🔗 CONNECT WITH KOREY ROWE:Instagram: @korey.roweKR Method Instagram: @krmethodYouTube: @thekoreyrowe JOIN THE NEWSLETTER: Subscribe to The Sweat & Equity Insider for deeper business breakdowns, behind-the-scenes examples, and frameworks for fitness and wellness professionals building with more strategy and less guesswork. https://www.sweatandequityshow.com/subscribeSUBSCRIBE & REVIEW: If this episode resonated, subscribe to The Sweat & Equity Show, leave a review, and share it with 3 fitness or wellness professionals in your network. Better businesses start with better conversations.#fitnessbusiness #wellnessentrepreneurship #founderconversations #boutiquefitness #wellnessleadership #fitnessfounder #operatorinsights #sweatandequity
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    58 min
  • From SoulCycle Instructor to Housework Founder | Sydney Miller | The Sweat & Equity Show

    From SoulCycle Instructor to Housework Founder | Sydney Miller | The Sweat & Equity Show
    Jun 9 2026
    Be the first to hear about exclusive events, business opportunities, and more. Join the Sweat & Equity Network: https://sweatandequity.beehiiv.com/subscribe———What does it really take to turn a fitness format into a brand that can stand on its own?In this episode of The Sweat & Equity Show, Ariel Belgrave sits down with Sydney Miller, founder of Housework, for a real conversation about ownership, intuition, community, and the behind-the-scenes decisions that shape a fitness business long before the public sees the finished product.Sydney shares how Housework started while she was teaching at SoulCycle, why she protected the name and method early, and how the pandemic gave her the space to go deeper into the brand she had been building on the side. From launching an app with no tech background to opening her first flagship studio in New York City, Sydney’s journey is full of the kind of founder lessons that only come from doing the work in real time.This conversation gets into the beauty and pressure of building something personal, the realities of partnerships, the importance of knowing your vision, and what it means to grow without diluting the thing that made people care in the first place.WHAT YOU’LL HEAR IN THIS EPISODEWhy Sydney knew she needed to own Housework from the beginningThe early SoulCycle chapter that shaped her confidence as a founderWhat launching a fitness app taught her about risk, organization, and communityThe real behind-the-scenes pressure of opening a brick-and-mortar studioHow a misaligned partnership clarified what Sydney wanted to protectWhy hiring for energy, work ethic, and team fit matters more than talent aloneSydney’s vision for Housework as a brand rooted in confidence, music, and fun📌 CHAPTERS00:00 Intro01:14 Sydney’s second career in fitness05:03 Creating Housework while teaching at SoulCycle08:32 Protecting the name, method, and IP early11:59 Building a brand beyond the founder13:44 Going all in during the pandemic16:19 Why Zoom helped Housework build real community17:59 Launching the Housework app with no tech background22:18 Opening the first Housework studio30:04 Hiring instructors and building the right team34:25 Lessons from a misaligned partnership46:39 What growth looks like for Housework48:41 Dealing with imitators & licensing the method51:37 Authenticity & advice she disagrees with53:48 What "housework" will mean in 5 years54:45 "This or That" rapid-fire round1:01:03 Sydney's advice to her past self _____ABOUT SWEAT & EQUITY: The Sweat & Equity Show is for fitness and wellness professionals who want to build sustainable businesses with more ownership, leverage, and longevity. Hosted by Ariel Belgrave, the show explores what it really takes to grow your income and impact in this industry, with honest conversations on business models, revenue, partnerships, burnout, mindset, and the shift from practitioner to operator.HOSTED BY ARIEL BELGRAVE:Ariel Belgrave is an award-winning fitness and wellness entrepreneur, speaker, Under Armour athlete, and former HR tech leader turned founder. Through Sweat & Equity, Ariel creates thoughtful conversations that explore the intersection of wellness, entrepreneurship, leadership, and sustainable ambition.🔗 CONNECT WITH ARIEL: Instagram: @sweatandequityshow Gym Hooky Instagram: @gymhooky LinkedIn: @ArielBelgrave🔗 CONNECT WITH SYDNEY MILLER: Instagram: @sydneymillerfit Housework Instagram: @housework Website: joinhousework.comJOIN THE NEWSLETTER: Subscribe to The Sweat & Equity Insider for deeper business breakdowns, behind-the-scenes examples, and frameworks for fitness and wellness professionals building with more strategy and less guesswork.SUBSCRIBE & REVIEW: If this episode resonated, subscribe to The Sweat & Equity Show, leave a review, and share it with 3 fitness or wellness professionals in your network. Better businesses start with better conversations.#fitnessbusiness #wellnessentrepreneurship #founderconversations #boutiquefitness #wellnessleadership #fitnessfounder #operatorinsights #sweatandequity
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    1 h et 3 min
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